Svensk Handel Uppsala

Kommunikationsrevolutionen Svensk Handel Uppsala JOHAN RONNESTAM Strateg, kreatör och rådgivare Wednesday, October 14, 2009

Google Keyword ‘Johan Ronnestam’ Wednesday, October 14, 2009

on s ti n i ka mu K o m Wednesday, October 14, 2009

Wednesday, October 14, 2009

1943 Wednesday, October 14, 2009

2006 Wednesday, October 14, 2009

1.Kina 2.Indien 3.U.S.A 4.Facebook (+300 miljoner) 5.Indonesien Wednesday, October 14, 2009

KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT Wednesday, October 14, 2009

128 409 Invånare Wednesday, October 14, 2009

2 628 840 Svenska medlemmar Wednesday, October 14, 2009

127 760 svenskar i veckan Wednesday, October 14, 2009

”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006 Wednesday, October 14, 2009

“Jag ska jobba hårt för att Dagens Nyheter ska hitta nya intäkter på den digitala sidan (men fråga mig inte om Facebook och Twitter för där finns jag inte med)”. Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009 Wednesday, October 14, 2009

Konsument Företag Wednesday, October 14, 2009

Konversation! Wednesday, October 14, 2009

n PU Pla OT S H a ds m ix SW a rkn M Va AID r t um k PR fe är AS TV f ke C E ss Po tr sit ion eri at ng eg i tl er Ko rs PULL n ne Ba Wednesday, October 14, 2009

TÄNK OM TÄNK NYTT Wednesday, October 14, 2009

TÄNK NYTT TÄNK OM Wednesday, October 14, 2009

trender som kommer förändra ditt sätt kommunicera din affär och varumärke Wednesday, October 14, 2009

1. ALLT ni gör gör blir transparent Wednesday, October 14, 2009

http://www.viddler.com/explore/dpzramon/videos/19/ Wednesday, October 14, 2009

2. Framtiden tillhör ‘nerds’ Wednesday, October 14, 2009

Perfektionisten Wednesday, October 14, 2009

I alla gränssnitt mot kunden... Wednesday, October 14, 2009

...hela vägen! Wednesday, October 14, 2009

3. Du måste kunna tala språket ‘länk’ Wednesday, October 14, 2009

Ert varumärke digitalt Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Trafik Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde Trafik Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde $ Trafik Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ Trafik Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D Above & below the line reklam Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D Above & below the line “ABL & BTL” reklam Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D PA ID Above & below SEM the line Sökords- “ABL & BTL” reklam marknadsföring Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D PA ID FREE Above & below SEM SEO the line Sökords- Sökord- “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering Flytta budget DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Wednesday, October 14, 2009

www Wednesday, October 14, 2009

www www Wednesday, October 14, 2009

Gary Vaynerchuk Wednesday, October 14, 2009

You are Not signed in - Sign In | Live Help oak cherry bordeaux Advanced Search? Home Stuff Spirits Collectors Best Buys 90+ Wines My Cart Track Order My Account FAQ Network Join our daily email service email@email.com or through any Wine Library Daily service for our daily deals! Shopping Cart Winelibrary TV No products in your cart check out our most popular wines MY WISHLIST (0) Spotlight Features 93 Pts Robert Parker 94 Pts Wine Enthusiast 92-93 Pts Gary Vaynerchuk »Free Shipping Item! »Gary V's Picks »This just in! »Monthly Wine Club Wednesday, October 14, 2009

Crush It! – The Experience Simple but sweet, buy three books and we’ll ship you a free Crush It wristband. Whether you’re looking to intimidate on the basketball court or protect against wrist sweat while you’re grinding and building your business, this wristband will ensure you do so in style. Send your receipts to wristband@vaynermedia.com Shipping will be paid for and handled by Vaynermedia. Why give an autographed copy of a book as a gift when you can get a video of the author created just for you. Buy 35 books and Gary will record a personalized message thanking you and giving a shout out to your friends. We’ll host the video on the Crush It book website so it’s easy to find and link to. Send your receipts to 35vid@vaynermedia.com We will try our best to make the video exactly how you want, however we reserve the right to withhold from Gary speaking about anything he’s not personally comfortable with. Possibly the most cost efficient way to build your business through purchasing a book. You’ll get an hour with Gary to talk about whatever you’d like, whether it be a business idea, wine, or Jets football. The conversation will take place in early 2010 preferably through Skype however we’re flexible. Send your receipts to 1hr@vaynermedia.com We will work with you to find a time that’s acceptable for both yourself and Gary. Conversation will probably take place in 2010. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left - out party is appropriately compensated. Meet great people, learn valuable business and brand building strategies, and enjoy some excellent wine afterward. Come join Gary on December 2nd for a full day of business advice followed by a wine tasting on the top of the Roger Smith Hotel. Discounted room rates are available at the Roger Smith for event guests. Send your receipts to nyevent@vaynermedia.com Participant must pay for expenses including travel and lodging, however food and drink will be provided during the event. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. Come to NYC and enjoy an exclusive dinner with Gary. Enjoy amazing food with wine chosen by Gary himself at one of Gary’s favorite restaurants. In order to preserve the intimacy of the dinner, only the first five people to send in receipts will qualify. Send your receipts to facetoface@vaynermedia.com Participant must pay for expenses including travel and lodging, however, the dinner will be paid for by Gary. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. GaryVaynerchuk.com Facebook Fanpage To contact Gary directly e- Put hashtag #crushit at the mail gary [at] winelibrary end of your tweets to WineLibrary Amazon.com [dot] com support the book. Vaynermedia Borders.com Wednesday, October 14, 2009

Vad kan ni bjuda på för kunskap? Wednesday, October 14, 2009

4. Allt handlar om konversation Wednesday, October 14, 2009

Och en god konversatör är en... Wednesday, October 14, 2009

...en god lyssnare Wednesday, October 14, 2009

överallt Wednesday, October 14, 2009

Alerts Wednesday, October 14, 2009

ch ar w Se no in Jo in n Sig og Bl ) e ta (b 7 ch 36 ar of se 10 ch re e 1- ar -f lts Se su am re y Sp g g in gl lo ow rb ay Sh .. SS you a D lt. R r ali su to t fo rt str re ib e ge Ale lish g Au ith cr id il blo ar W bs s w ma Eng Su t a in ur Ye E to yo ew e G eate te g N r sla Pin e C an es Tr ch hin ar m ta C Tw Se ip blo g es Str nn h a ro arc az n xt M ic ro ed se : G ha ne nc no ba w ma Jo yo u of ch ar va Ad elp ht t O ” by ee g Se .S 09 m lo H rig en en -B g ot sid ta 20 be es g Blo H Pre : s ge or ] s ] blo m gly nn f [… ha fro ua h [… My ns in r Tw ro s ng rc ea nd rs ult ea y r“ frie tte la es ll tio es this y ma nd A ic fo R ed , R as m is ote d. A pr . te lts n va ng no esti te end ur v ren g nin ag su an k e tim tio , In ter vo e tr Yo d T nd . J re R ny ica m in ur , Th nts. an bla .m ch gly A un ta es e a s ks yo day cou eting ra n m ar ve e te ark t b tio in Tw m nn b lin tig ika Se : ce co m ro 009 5 in ha f th vo M rik n on by ur in y 2 e ink o your ries n mu cti o m re So rt so d an am ag Ma es ta t m , L - go ] r fö r, k om se ny ur s ar . le am blic ate w A d st ho ye a m onn g, st pu o c SS m [… stå die ne an ne 9 ew est f R in ne e tw e m y Br on d an py n nn g o rit n th e w in ro n by in th ks at , R , so la m on o nd om ocia om R R Blo lin g ys ap in n da a h han ’m o se d in la .c .c rit io 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis ha urs c in o e - J file am om .co ne ig ta n tinu le e … ar Pr o w ho r is om st .c tam on m, d es atio con ne ny te a Lik ye e 2 ne n n ne nli Ts lik d 1 in ee f t… on am es är kla R nn spir to to V u an e w s b d o f R st onn ut . re ro , in had ea m S yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Wednesday, October 14, 2009

rch ea gS w no in Jo n in blo Sig cro lp Mi He ch ar Se log ly b ro Mic ing ay aD ali log str . log rb Au lt.. rb Tw ou S ar su RS you gy Ye re to r Pin Ne w ith be t fo rt h se W cri idge arc bs Ale Se ine Su as w ail Ch t Em log m Ge rob ta trip ate Mic es az aS Cre nn w: a G ea rch ro no m d är gS ht t Oba me ad le ow ... t rig en r ly Blo Ho resid öte e...v oog Sh Tw itte ing ” tt m on r G tam P Tw n e iPh d ä Ja iku es frå d är ...va ca nn cis va S. Ide nti ro pre .... RS er r“ er rer" är es tam ep fo Ble ggy lts mm atö ad Ro nn Blo aw s su Ko ik ...v an reta utl [? ] re k. mun gg. oh elt La ux O ch ac lo -J nk Lin nce sa y ar o t om b go rs l e lts : J ra "k ikro . sa w to su Po ice Se ute tte vä y re tam io r M v.. 0 min ff rm te do te Su iT A da es en d ä os in k li TW Up nn t s va är 1 ro trem id.... ad urs a nd h m gic oc det ex dro r....v - 4 ho an n... An ade post tem ete Re View ed vigh es tam rm ie nn elt hä ut o- ro nk et nn ag rs l e e d va tes tte vä ad förs inu do te ov 3m in k li Pr ild d4 n. e b an h m gic se ad ) urs oc det led ndrit y.se - 9 ho an n... sta m ha logg post tem ete ne (b View ed vigh nR on rm ie Jo ha in vä l hä ut et nn ag o- h m lite e d va tes oc ick ad förs inu an et g ov 3m tem ...d Pr ild d4 n. e b an ed ten se ad ) urs r m he led ndrit e y.s - 9 ho hä vig sta m ha logg post et i e ne e d ut on (b View ad nn nR rov sva Jo ha . P ör o- en d f ag ds bil inu tes : le ade 3m tam drit t :D sta m d4 es han an de onne nn urs ot ro tters R -9 ho em Johan ch do kelt post m fra go - e) en View er tes a y.s .S u gg de min (blo m lan d 24 ar trå an g? sta : S ours på onne ls R tam 10 h an ne ohan es ost - ch ago - J w nn p ck g? Se no ro View ba utes på Jo in er/ in els pp 43 m nn m in gru and ha ta n et kc es Sig r d hours ac Ronn lÄ r/b n as ost - 1 0 pe oha jon rup go - J e) og @ View p tg a y.s de utes gg lÄr 3 min (blo as jon and 4 g? Bl a) et 7 :@ rs på m (b ou ls sta ar ch of 36 tam 10 h an ne onne se 10 es ost - ch ago - r ch e 1- nn p ck ar -f re lts ro View ba utes Se am re su er/ in pp 43 m y Sp g gru and tam in g gl lo es ow rb et ay Sh .. nn D lt. SS you r d hours Ro ali a su R r lÄ 0 :) an str re e to t fo rt as ost - 1 fan -J oh g Au ith cr ib id ge Ale lish il jon p m s ago e) blo ar W bs s w ma Eng @ View so y.s Su ar minute r in ur Ye a gg E et itte tv to yo G eate te Tw g N ew r sla de nd 44 (blo by Pin es e C an h, a cz red Tr : A ours 3y tam we ar ch m hin tam 10 h /bb nnes po ta C Tw Se ip es ost - om - ro are blo g es rch Str nn p rl.c ago su lts ro nn az a n xt ro View yu s r re /tin minute a itte M ic ro ed se : G ha ne p:/ Tw nc no ba w ma Jo yo u of htt nd 57 ch ar va Ad elp ht t O ” by ee g åG a Se .S 09 m lo rig en s p hou H rs ta en -B g ot sid 20 be ob » es g Blo : s 10 e J post - H Pre m ge or ] s ] blo gly nn 00 f [… a fro ua rh [… My ev 10 in ng ns h rc ea nd rs St View p1 Tw ro ult s ea y To fu se r“ frie tte es ll la tio es this 9 A ic y ma nd er so fo R ed ,R as m is ote d. A 8 ns av Te rm pr . te lts n va ng no esti te end ur v ren g nin ag 7 Sc ree et su an k e tim tio , In ter vo e tr Yo d T nd . J idg re R ny ica m in ur , Th nts. an bla .m 6 FA Q W ch gly A un es ta as ks yo day cou eting ra n m 5 on s ar ve e te ark t b tio in Tw nn be lin ! ers luti m tig ika e: log rtn Se : ce co m ro 09 20 5 in ha f th vo M rik n on ag 4 rb Pa So by in e ink o your ries n mu ou ris e ur cti lt P ly rt so d o ag Ma y ta m t m , L - go re om se 3 ry ing terp So an am s . es le am blic ate ] r fö r, k su 2 t fo Tw En ny Re ar w d st ur nn [… ne ge A ho ye ta Ro m g, st pu o c SS m stå die wid g an ne 9 w es f in ne e tw e m y 1 as blo He lp Br on d an py ne nn g o rit n th e w in ro n by in th ks at , R , so la m on ult yo ur n R ys ap R o Blo lin nd om ia oc om in g n res g Pla da a h han ’m o se d in la .c .c rit io h Pin ch 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis se arc t Te ha urs c in o e - J file am om .co ne ig ta n tinu le ou w ho r is om st te a is Ab g es atio con … ar o .c tam on m, d Blo e Lik ye Pr e 2 ne n n ne ne ny t th nn spir to nli Ts Ge am es är kla ly lik d 1 in ee f t… on R to V ing u an e w s b d o f R st onn ut . re ro , in had ea m S Tw yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Wednesday, October 14, 2009

5. Distribution av kommunikation går inte att köpa, den måste du skapa själv Wednesday, October 14, 2009

LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Wednesday, October 14, 2009

LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT SOCIALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Wednesday, October 14, 2009

LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT VIRALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Wednesday, October 14, 2009

VIRALT Wednesday, October 14, 2009

Den virala triangeln Wednesday, October 14, 2009

Den virala triangeln Innovativ idé Wednesday, October 14, 2009

Den virala triangeln Innovativ idé Partner / kändis Wednesday, October 14, 2009

Den virala triangeln Innovativ idé Partner / kändis Livsstil / Kultur Wednesday, October 14, 2009

Den virala triangeln Varumärke / Produkt Innovativ idé Partner / kändis Livsstil / Kultur Wednesday, October 14, 2009

Innovativ idé Wednesday, October 14, 2009

VARUMÄRKE / PRODUKT Wednesday, October 14, 2009

PARTNERS Rappers Delight Roller skates Bebis Wednesday, October 14, 2009

Livstil / Kultur Wednesday, October 14, 2009

Innovation http://www.youtube.com/watch?v=_PHnRIn74Ag Wednesday, October 14, 2009

VARUMÄRKE / PRODUKT Wednesday, October 14, 2009

PARTNERS Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Wednesday, October 14, 2009

KULTUR / LIVSSTIL Konsten att trycka papper Wednesday, October 14, 2009

Innovation http://www.youtube.com/watch?v=WK30c_6aKKw Wednesday, October 14, 2009

KRUG’s betalade räckvidd BRAND CORE Wednesday, October 14, 2009

Digg, delicious osv Email En privat YouTube osv champagne klubb Sök Samlare En socialt nätverkande KRUG’s betalade räckvidd bloggare plockar upp historien Twitter BRAND CORE Facebook En dagstidning skriver om sammarbetet En dryckes bloggare skriver om projekt En designtidning skriver om alla inblandade i projektet Wednesday, October 14, 2009

Social kommunikation Wednesday, October 14, 2009

6. Demokratisering av teknologi, innehåll och distribution Wednesday, October 14, 2009

Open Source Utvecklar miljö 2 miljarder sålda applikationer! Wednesday, October 14, 2009

Open Source Open Source Utvecklar miljö Telefon 2 miljarder sålda applikationer! Wednesday, October 14, 2009

Open Source Open Source Open Source Utvecklar miljö Telefon Hårdvara + Telefon 2 miljarder sålda applikationer! Wednesday, October 14, 2009

GRATIS Wednesday, October 14, 2009

7. Framtidens marknadsavdelning delar ut verktyg inte kampanjer Wednesday, October 14, 2009

0 ORDER STATUS | SERVICE & HELP Search Search options Geeks $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs design an amazing tee based on geek-dom!! Throughout History by Aled Lewis and Mitch Ansara $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 Tees starting at $9! Check ‘em all out! $18 NEW! $18 NEW! $18 NEW! $18 NEW! Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Update: Aug 31, '09 Update: Jesse Lefkowitz Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Wednesday, October 14, 2009

0 ORDER STATUS | SERVICE & HELP Search Search options $18 Reprint Infamous Mishaps $18 Reprint Routemaster by Lehel Kovacs Geeks Sponsored by Microsoft, your challenge is to design an amazing tee based on geek-dom!! 0 ORDER STATUS | SERVICE & HELP Throughout History by Aled Lewis and Mitch Ansara Search $18 Reprint $18 Reprint $15 TypeTees Search options Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Geeks Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs Tees starting at $9! Check ‘em all out! design an amazing tee based on geek-dom!! Throughout History by Aled $18 NEW! $18 NEW! $18 NEW! $18 NEW! Lewis and Mitch Ansara Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Sometimes They Don't Make Any Sense, Refrigerator Update: Aug 31, '09 Update: Jesse Lefkowitz by Rolf Nelson Threadspotting every Friday! You know they'll love it! With a chance to win over $22,500 in our Annual Bestee awards! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Wednesday, October 14, 2009

0 ORDER STATUS | SERVICE & HELP 0 Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara ORDER STATUS | SERVICE & HELP Prev in the catalog Next in the catalog Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. on Slate American Apparel kids tee 123 123 Prev in the catalog Next in the catalog Hilarious Mishaps hahahaha, great design Click here to see the size chart. Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of each illustration and the ... Check out all blogs about this design Post about this in your own blog by Aled Lewis and Mitch Ansara aka fatheed Average score: What can I say about this one eh? Eh? A collaboration 3.45 out of 5 with Mitch ‘Spacesick’ Ansara. I had this idea sketched Number scored: out and the monster in my doodle was just a vague scribbly outline. I was pleased with the feedback I got 1,149 people for the concept, but I really wanted an awesome creature and I knew I was unable to do it justice myself. I figured it was an opportunity for my first artist collaboration and that’... 7 comments All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. 123 on Slate American Apparel kids tee 123 Hilarious Mishaps hahahaha, great design Update: Aug 31, '09 Update: Jesse Lefkowitz Click here to see the size chart. Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions each illustration and the ... Check out all blogs about this design Post about this in your own blog Wednesday, October 14, 2009

0 ORDER STATUS | SERVICE & HELP fatheed aka Aled is a 27.21 year old boy, has been a member since June 18, 2006, has scored 4026 submissions, giving an average score of 2.01. URL: http://www.aledlewis.com AIM: thefattestheed Home Blogs Designs Critiques Slogans I saw this Aug 10 - 2 Comments Confessional Blog Aug 04 - 111 Comments MJ! He's back! Bricks will be shat. Aug 04 - 25 Comments Your favourite Lady Gaga Lyrics Aug 01 - 32 Comments Florence and the Machine Jul 28 - 6 Comments Wednesday, October 14, 2009

http://www.youtube.com/watch?v=fXcoM1W5kJ4 Wednesday, October 14, 2009

8. Verkligheten flyter ihop med internet Wednesday, October 14, 2009

9. Passion och innovation övervinner allt Wednesday, October 14, 2009

http://www.youtube.com/watch?v=b_X5FdpsWpg Wednesday, October 14, 2009

Underhållning Innovation Kreativitet Interaktivitet Wednesday, October 14, 2009

Underhållning ✓ Innovation Kreativitet Interaktivitet Wednesday, October 14, 2009

Underhållning ✓ Innovation ✓ Kreativitet Interaktivitet Wednesday, October 14, 2009

Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet Wednesday, October 14, 2009

Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet ✘ Wednesday, October 14, 2009

10. Bulls eye! Wednesday, October 14, 2009

Det handlar inte om att nå 1 000 000 för att få 100 kunder Wednesday, October 14, 2009

Det handlar om att nå rätt 10 personer som når 100 personer som når 1000 som... Wednesday, October 14, 2009

Scott McCloud Serietecknare Wednesday, October 14, 2009

Den virala triangeln Google Chrome En serietidning om Google Chrome Serietidnings- Scott McCloud världen ( nerd world ) Wednesday, October 14, 2009

1. ALLT ni gör gör blir transparent 2. Framtiden tillhör ‘nerds’ 3. Du måste kunna tala språket ‘länk’ 4. Allt handlar om konversation 5. Distribution av kommunikation går inte att köpa, den måste du skapa själv 6. Demokratisering av teknologi, innehåll och distribution 7. Framtidens marknadsavdelning delar ut verktyg inte kampanjer 8. Verkligheten flyter ihop med internet 9. Passion och innovation övervinner allt 10.Bulls eye! Wednesday, October 14, 2009

Er kund om 13 år Wednesday, October 14, 2009

Svensk Handel Uppsala

2 comments

Notes on slide 1

Favorites, Groups & Events