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Integrated advertising of tomorrow - Presentation Transcript

  1. Google keyword “johan ronnestam” Tuesday, April 28, 2009
  2. Kosta Pfizer Aftonbladet adidas RedBull Nokia MTV IKEA Ladbrokes H&M Omega Nike Absolut BMW Toyota Procter & Gamble wordle.net Tuesday, April 28, 2009
  3. Tuesday, April 28, 2009
  4. Integrerad kommunikation Tuesday, April 28, 2009
  5. ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch, Wired Magazine Tuesday, April 28, 2009
  6. Konsument Företag Tuesday, April 28, 2009
  7. Konsument Företag Tuesday, April 28, 2009
  8. Konversation Företag Tuesday, April 28, 2009
  9. Nya regler Tuesday, April 28, 2009
  10. n PU Pla OT SH a ds m ix rkn SW Ma Va AID r t um k PR fe är AS TV f ke C E ss Po tr sit ion eri at ng eg i tl er Ko rs PULL an ne B Tuesday, April 28, 2009
  11. vad ska vi ta oss till? Tuesday, April 28, 2009
  12. TÄNK OM TÄNK OM Tuesday, April 28, 2009
  13. annorlunda Tuesday, April 28, 2009
  14. NYTT Tuesday, April 28, 2009
  15. 4 saker Underhållning Innovation Creative excellence Interactive Tuesday, April 28, 2009
  16. Vi inkräktar på deras tid... Tuesday, April 28, 2009
  17. ...så vi måste underhålla och ge något tillbaka Tuesday, April 28, 2009
  18. 1 FRÅGA Tuesday, April 28, 2009
  19. VAD KAN VI GE BORT Tuesday, April 28, 2009
  20. Tuesday, April 28, 2009
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  23. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, April 28, 2009
  24. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT SOCIALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, April 28, 2009
  25. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT VIRALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, April 28, 2009
  26. VIRALT Tuesday, April 28, 2009
  27. den virala triangeln Tuesday, April 28, 2009
  28. den virala triangeln Varumärke / Produkt Innovativ idé Partners/ kändis Lifestyle / Kultur Tuesday, April 28, 2009
  29. Innovativ idé Tuesday, April 28, 2009
  30. BRAND / PRODUCT Tuesday, April 28, 2009
  31. PARTNERS Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Tuesday, April 28, 2009
  32. CULTURE Art of print Tuesday, April 28, 2009
  33. Innovation Tuesday, April 28, 2009
  34. Bloggers Email En privat YouTube osv champagne klubb Sök Samlare En socialt nätverkande KRUG’s betalade räckvidd bloggare plockar upp historien Twitters BRAND CORE Mer bloggare En dagstidning skriver om sammarbetet En dryckes bloggare skriver om projekt En designtidning skriver om alla inblandade i projektet Tuesday, April 28, 2009
  35. Social kommunikation Tuesday, April 28, 2009
  36. Räckvidd och målgrupp har fått en ny innebörd Tuesday, April 28, 2009
  37. YES! Helt rätt! Wow Brilliant! Coolt! Score BALLT Fantastiskt Grymt Otroligt Shit! Rockar fett Tuesday, April 28, 2009
  38. MSN Lunarstorm Jaiku Mac Autoblog Betty - Bronx, USA Katrina - Cologne, Germany Amazon Ruy - Buenos Aires, Argentina Baidu - Singapore, Republic of Singapore Jean - Paris, France Gary - Antalya, Turkey New York MIXI American apparels Sina - Acapulco, Hawaii,US Times Chikako - Tokyo, Japan Meihuh - Beijing, China Wire Robert - New York, US Wordpress Space Orkut ReadWriteWeb Yeshayahu - Tel Aviv, Israel Espn Liza - Rio De Janeiro, Brazil Ronin - Geneva, Switzerland Vicemag Ning Basecamp Jano - Lima, Peru Manchester, UK Clancy - Detroit, US Wening - Jakarta, Indonesia Stardoll Shelley - Bundoran, Ire Ruby on rails Helene - Stockholm, Sweden PC le docs LastFM Alesandrej & Leija - Moscov, Russia Stina - Mal Pais, Costa Rica ykjavík, Iceland Kitty - Oslo, Norway Picasa JohnJohn - BoraBora, French Polynesia Greg - Manchester, UK Twitter ndfeed Tony - Mexico City, Mexico World of PHP eBay openhagen, Denmark warcraft Sami - Helsinki, Finland WII Luke, James - Toronto, Canada YouTube Josephine - Barcelona, Spain Etef - Kairo, Egypt eshare Kelkoo Flea - Havanna, Cuba man - New Delhi, India Hintmag iMeem Flickr Gizmodo Flickr Gonzo - Rome, Italy Jessi - Dubai, United Arab Emirates Andy - Atlanta, US Ester - Rabat, Marocko Latifa - Beirut, Lebanon Wening - Jakarta, Indonesia Tuesday, April 28, 2009
  39. Dela med er Tuesday, April 28, 2009
  40. DOUBLE FORTUNE. Search on Insider´s journal: Posted in BJÖRN BORG by insider. January 27th, 2009 Search CATEGORIES » ART (19) » BJÖRN BORG (36) » DESIGN & INTERIORS (6) » FASHION (29) » FILM/TV (17) » INSIDER (24) » LITERATURE AND POETRY (8) » MISSIONS (8) » MUSIC (32) » PARTIES (43) » PICTURED IN THE PRESS (22) » TRAVEL (17) PAGES » Insider ARCHIVE » January 2009 » December 2008 » November 2008 » October 2008 » September 2008 After a week of brainstorming and sketching (and questioning), Ida and I finally » August 2008 nailed the concept for this fall. It’s about a Chinese munk and his fortune well, with » All stuff some inspiration taken from this video. Not much of a mood board yet, but we’ve still got 36h until presentation time. LINKS » BJÖRN BORG And oops. We’ve ignored the fact that we need to come up with a second proposal. » BJÖRN BORG ONLINE SHOP Tuesday, April 28, 2009 If you believe in an idea you should stick with it. Or what do you think? » BJÖRN BORG WHITE
  41. Tuesday, April 28, 2009
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  44. Tuesday, April 28, 2009
  45. Tuesday, April 28, 2009
  46. En god konversatör är en... Tuesday, April 28, 2009
  47. ...en god lyssnare Tuesday, April 28, 2009
  48. överallt Tuesday, April 28, 2009
  49. Tuesday, April 28, 2009
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N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te ch ult 2 re su es t ch ou g R ar Ab Blo 1 se gly is in Alerts th Tw et G Tuesday, April 28, 2009
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  59. Kraften i sociala nätverk Tuesday, April 28, 2009
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  63. Anpassa kommunikationsprocessen till dagens snabba samhälle Tuesday, April 28, 2009
  64. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Tuesday, April 28, 2009
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  66. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera fortsätt planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig prova något iterativ utveckling annat © David Armano - Logic + Emotion, Tuesday, April 28, 2009
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  68. Total integration? Tuesday, April 28, 2009
  69. PAID PA I D FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging Move budgets etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Usability Forum Product Comments presentation etc... Conversion Objective Value $ SUCCESS METRICS Traffic Tuesday, April 28, 2009
  70. PAID PA I D FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging Move budgets etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Usability Forum Product Comments presentation etc... Conversion Objective Value $ SUCCESS METRICS Traffic Tuesday, April 28, 2009
  71. I alla gränssnitt mot kunden... Tuesday, April 28, 2009
  72. Tuesday, April 28, 2009
  73. Tuesday, April 28, 2009
  74. ...hela vägen! Tuesday, April 28, 2009
  75. Tuesday, April 28, 2009
  76. Här är ett varumärke som gjorde allt rätt Tuesday, April 28, 2009
  77. David Axelrod (R), chief strategist for Barack Obama Tuesday, April 28, 2009
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  92. 15 meters tall Tuesday, April 28, 2009
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  97. Oväntat stöd Tuesday, April 28, 2009
  98. Shepard Fairey Tuesday, April 28, 2009
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  104. 16 861 546 Tuesday, April 28, 2009
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  107. Valspurt Tuesday, April 28, 2009
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  112. Sammanfattning Människor konsumerar information och kommunikation på ett sätt vi aldrig sett förr Medialandskapet är förändrat Teknologi driver utvecklingen Tänk alltid SEO! Tuesday, April 28, 2009
  113. och glöm inte... Tuesday, April 28, 2009
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+ Johan RonnestamJohan Ronnestam, 6 months ago

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