Hello. I’m Johan Ronnestam.                         We’re in Geneva, Switzerland.                           Today is 2013 ...
Hello. I’m Johan Ronnestam.We’re in Geneva, Switzerland.  Today is 2013 01 18            You are Procter & Gamble. The sub...
Friday, January 18, 13                         ?
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Your brandFriday, January 18, 13
Friday, January 18, 13
The product     Your brand    Content            Conversion          Goal       ValueFriday, January 18, 13               ...
ABL/BTL         SEM               SEO           Social                  CRM        advertising   Search marketing     Sear...
WOW   AHAFriday, January 18, 13
Friday, January 18, 13
Responsive     Design                            SEO/SEM      Tonality                             Usability   Photography...
Consumers want it all!                          Responsive          Design                            SEO/SEM           To...
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Join     Log In      Explore   Help                                                          Search                       ...
Grab the popcorn, sit back and relax. Its time to watch Vimeo in style.                                                   ...
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Container vs Content?Friday, January 18, 13
Content is king!Friday, January 18, 13
is king!Friday, January 18, 13
Quality is king!Friday, January 18, 13
Status Q            Constant changeFriday, January 18, 13
Constant change                         Status QFriday, January 18, 13
Friday, January 18, 13                         Y
They wear                         technologyFriday, January 18, 13
Friday, January 18, 13
Spoiled                         with gadgetsFriday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
and design...Friday, January 18, 13
Friday, January 18, 13
We’ve seen it all...Friday, January 18, 13
Friday, January 18, 13
Always mobileFriday, January 18, 13
In Sweden 2012:                      Half of the three year olds                     use the internet and 40% of          ...
Friday, January 18, 13
Why would you             buy this car?Friday, January 18, 13
You don’t buy the car.                    You buy the story!Friday, January 18, 13
Nothing tells a story like           digital tells a story...Friday, January 18, 13
...nothing exposes a lie           like digital exposes a lie.Friday, January 18, 13
Apple f#@*ed it up!Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Future                         branding?Friday, January 18, 13
The trojan horse                           of digital!Friday, January 18, 13
Friday, January 18, 13
Authenticity                                        Innovation                              DesignFriday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
The WOW-century!Friday, January 18, 13
Creative                         Excellence!Friday, January 18, 13
Make us smile!Friday, January 18, 13
DigitalFriday, January 18, 13
Mobile...Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
I talk about brands because it         benefits me. Not you!Friday, January 18, 13
Friday, January 18, 13
The digital era:          You need to do more              everywhere!Friday, January 18, 13
Authenticity                                        Innovation    This is where you         Design    grow your brand!Frid...
Upcoming SlideShare
Loading in...5
×

How to market your brand in 2013 and beyond

2,116

Published on

A presentation held in Geneva for Procter & Gamble Prestige Brands.

Published in: Business
4 Comments
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,116
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
45
Comments
4
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "How to market your brand in 2013 and beyond"

  1. 1. Hello. I’m Johan Ronnestam. We’re in Geneva, Switzerland. Today is 2013 01 18 You are Procter & Gamble. The subject is:The Internet Revolution is over. Long live the revolution!Friday, January 18, 13
  2. 2. Hello. I’m Johan Ronnestam.We’re in Geneva, Switzerland. Today is 2013 01 18 You are Procter & Gamble. The subject is:The Internet Revolution is over. Long live the revolution! ? Friday, January 18, 13
  3. 3. Friday, January 18, 13 ?
  4. 4. Friday, January 18, 13
  5. 5. Friday, January 18, 13
  6. 6. Friday, January 18, 13
  7. 7. Friday, January 18, 13
  8. 8. Friday, January 18, 13
  9. 9. Friday, January 18, 13
  10. 10. Friday, January 18, 13
  11. 11. Friday, January 18, 13
  12. 12. Friday, January 18, 13
  13. 13. Your brandFriday, January 18, 13
  14. 14. Friday, January 18, 13
  15. 15. The product Your brand Content Conversion Goal ValueFriday, January 18, 13 $ Measure Traffic
  16. 16. ABL/BTL SEM SEO Social CRM advertising Search marketing Search optimisation media The product Your brand Content Conversion Goal ValueFriday, January 18, 13 $ Measure Traffic
  17. 17. WOW AHAFriday, January 18, 13
  18. 18. Friday, January 18, 13
  19. 19. Responsive Design SEO/SEM Tonality Usability Photography Functionality Packaging All screens IdeaFriday, January 18, 13
  20. 20. Consumers want it all! Responsive Design SEO/SEM Tonality Usability Photography Functionality Packaging All screens IdeaFriday, January 18, 13
  21. 21. Friday, January 18, 13
  22. 22. Friday, January 18, 13
  23. 23. Friday, January 18, 13
  24. 24. Friday, January 18, 13
  25. 25. Friday, January 18, 13
  26. 26. Friday, January 18, 13
  27. 27. Join Log In Explore Help Search s Vimeo Everywhere Together at last. You requested it, now its here. Vimeo on your Apple TV. Watch your Vimeo videos with friends from the comfort of your living room, browse Staff Picks for evening entertainment or even explore videos through Categories. All with a free software update on your Apple TV. Learn more about Apple TV Mobile COUCH MODE Vimeo on Mobile devices is like a unicorn breakdancing. Its awesome. Time to get comfy! Couch Mode lets you watch videos in a seamless, clutter free environment on your computer or on TVs. Learn more here. WE LOVE DEVELOPERS Developers APIs and other fun acronyms. API Forum iPhone iPad Android Indulge your passion for application programming interfaces. Watch, shoot, edit, upload... it does Vimeo for iPad. Upload, manage and watch videos. everything. Vimeo API Status Blog The latest news on the Vimeo API. + More stuff to exploreFriday, January 18, 13
  28. 28. Grab the popcorn, sit back and relax. Its time to watch Vimeo in style. NEED HELP? If you have questions about whats on this page, look here first: Help / FAQ Apple TV Samsung TV Samsung Blu-Ray Free with a software update on your Free in the "Videos" section of any Free in the "Videos" section of Blu- Apple TV. Internet@TV or SmartTV. Ray players with Samsung Apps. Vizio Roku Google TV Free in the VIA widget store. Free in the Roku Channel Store. Free in the Spotlight section. Boxee WD TV® Media Players Panasonic VIERA® HDTVs Free in the Apps section. Free in the "Services" section on w/VIERA® Connect WD TV® Live® and WD TV Live Free install from the Viera Connect Hub® media players. Market. Philips Smart LED TV Enjoy online videos from Vimeo optimized for the large screen TV.Friday, January 18, 13
  29. 29. Friday, January 18, 13
  30. 30. Friday, January 18, 13
  31. 31. Friday, January 18, 13
  32. 32. Container vs Content?Friday, January 18, 13
  33. 33. Content is king!Friday, January 18, 13
  34. 34. is king!Friday, January 18, 13
  35. 35. Quality is king!Friday, January 18, 13
  36. 36. Status Q Constant changeFriday, January 18, 13
  37. 37. Constant change Status QFriday, January 18, 13
  38. 38. Friday, January 18, 13 Y
  39. 39. They wear technologyFriday, January 18, 13
  40. 40. Friday, January 18, 13
  41. 41. Spoiled with gadgetsFriday, January 18, 13
  42. 42. Friday, January 18, 13
  43. 43. Friday, January 18, 13
  44. 44. and design...Friday, January 18, 13
  45. 45. Friday, January 18, 13
  46. 46. We’ve seen it all...Friday, January 18, 13
  47. 47. Friday, January 18, 13
  48. 48. Always mobileFriday, January 18, 13
  49. 49. In Sweden 2012: Half of the three year olds use the internet and 40% of the two year olds. .seFriday, January 18, 13
  50. 50. Friday, January 18, 13
  51. 51. Why would you buy this car?Friday, January 18, 13
  52. 52. You don’t buy the car. You buy the story!Friday, January 18, 13
  53. 53. Nothing tells a story like digital tells a story...Friday, January 18, 13
  54. 54. ...nothing exposes a lie like digital exposes a lie.Friday, January 18, 13
  55. 55. Apple f#@*ed it up!Friday, January 18, 13
  56. 56. Friday, January 18, 13
  57. 57. Friday, January 18, 13
  58. 58. Friday, January 18, 13
  59. 59. Friday, January 18, 13
  60. 60. Friday, January 18, 13
  61. 61. Friday, January 18, 13
  62. 62. Friday, January 18, 13
  63. 63. Friday, January 18, 13
  64. 64. Friday, January 18, 13
  65. 65. Friday, January 18, 13
  66. 66. Friday, January 18, 13
  67. 67. Friday, January 18, 13
  68. 68. Friday, January 18, 13
  69. 69. Friday, January 18, 13
  70. 70. Friday, January 18, 13
  71. 71. Future branding?Friday, January 18, 13
  72. 72. The trojan horse of digital!Friday, January 18, 13
  73. 73. Friday, January 18, 13
  74. 74. Authenticity Innovation DesignFriday, January 18, 13
  75. 75. Friday, January 18, 13
  76. 76. Friday, January 18, 13
  77. 77. Friday, January 18, 13
  78. 78. Friday, January 18, 13
  79. 79. Friday, January 18, 13
  80. 80. Friday, January 18, 13
  81. 81. Friday, January 18, 13
  82. 82. Friday, January 18, 13
  83. 83. Friday, January 18, 13
  84. 84. Friday, January 18, 13
  85. 85. The WOW-century!Friday, January 18, 13
  86. 86. Creative Excellence!Friday, January 18, 13
  87. 87. Make us smile!Friday, January 18, 13
  88. 88. DigitalFriday, January 18, 13
  89. 89. Mobile...Friday, January 18, 13
  90. 90. Friday, January 18, 13
  91. 91. Friday, January 18, 13
  92. 92. I talk about brands because it benefits me. Not you!Friday, January 18, 13
  93. 93. Friday, January 18, 13
  94. 94. The digital era: You need to do more everywhere!Friday, January 18, 13
  95. 95. Authenticity Innovation This is where you Design grow your brand!Friday, January 18, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×