How can innovation change brands and drive your business and communication forward

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A presentation I held on innovation on the 13th of November 2008.

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How can innovation change brands and drive your business and communication forward

  1. 1. Innovation Johannesbergs Slott 2008 11 13
  2. 2. Business development by thinking different ronnestam.com Innovative Communication from Sweden with Love
  3. 3. google keyword “johan ronnestam”
  4. 4. Main Entry: in·no·va·tion Pronunciation: ˌi-nə-ˈvā-shən Function: noun Date: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty
  5. 5. [ ] Innovation is the profitable implementation of ideas
  6. 6. [ Innovations are hard to predict ]
  7. 7. Innovations are groundbreaking yet often simple
  8. 8. http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds- consumer-value-and-secures-my-future-relation-with-my-kids/
  9. 9. Innovations communicate brands
  10. 10. http://www.ronnestam.com/2008/06/14/bmw-innovates/
  11. 11. Innovations introduce new thinking
  12. 12. http://www.ronnestam.com/2008/09/30/mobile-gps- camera-3g-social-networks-live-tagging/
  13. 13. Innovations are fun
  14. 14. http://www.youtube.com/watch?v=mCufArSg-SQ
  15. 15. Often based on partnerships
  16. 16. http://www.youtube.com/watch?v=dRZUDIiJl1I
  17. 17. But before someone comes up with them, they sound stupid
  18. 18. but even stupid ideas spread fast
  19. 19. and a lot of them filter information
  20. 20. http://www.youtube.com/watch?v=PjLqCE4ZQQw
  21. 21. and present them in a new way
  22. 22. http://www.ted.com/index.php/talks/ hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
  23. 23. So, how do we pursue innovation?
  24. 24. How do we plant the seeds of innovation?
  25. 25. Transformal thinking Strategic thinking Creative thinking
  26. 26. 3 types of innovations
  27. 27. Revolutionaryinnovation Evolutionary innovation Efficency innovation
  28. 28. Efficency innovation Evolutionary innovation Revolutionary innovation
  29. 29. 4 strategies
  30. 30. • Inventive - First to market • Adaptive - Second but best • Economy - Low cost producers • Technology - Creative use of existing technologoies
  31. 31. 1. Inventive First to market
  32. 32. 2. Adaptive Second but best
  33. 33. 3. Economy Low cost producers
  34. 34. 4. Technology Creative use of existing technology
  35. 35. 6 trends that will have an impact on your offer
  36. 36. Filtering
  37. 37. Automization
  38. 38. Open source
  39. 39. Bandwidth
  40. 40. Cloud computing
  41. 41. Social networking
  42. 42. Act React
  43. 43. Your future clients?
  44. 44. Class of 96´
  45. 45. They got the digital gear
  46. 46. Your customers are intelligent
  47. 47. your products steal their time
  48. 48. ...so we have to give something back!
  49. 49. Everything communicates!
  50. 50. ...all the way!
  51. 51. How to get moving?
  52. 52. Involve your clients
  53. 53. Think like a risk capitalist
  54. 54. Develop products differently
  55. 55. This is where we want to be ...we end up here Insight
  56. 56. A new release every 30 minutes
  57. 57. Old model of product development Big idea, big strategy & a lot of time adapt measure Product test with Campaign Another big Big strategy strategy consumers Sales etc. focus groups Launch © David Armano - Logic + Emotion,
  58. 58. The new model of product development Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion,
  59. 59. 9 STEPS (to get moving)
  60. 60. 1.Understanding 1. Gathering information 2. Clarifying the real problem 3. Setting Innovation goalposts 2.Imagination 4. Seeking stimuli 5. Uncovering insights 6. Identifying ideas 3.Action 7. Developing the innovation roadmap 8. Gaining commitment 9. Implementing the innovation roadmap
  61. 61. GO CREATE!

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