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How can innovation change brands and drive your business and communication forward
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Johan Ronnestam
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A presentation I held on innovation on the 13th of November 2008.
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How can innovation change brands and drive your business and communication forward
1.
Innovation Johannesbergs Slott 2008
11 13
2.
Business development by
thinking different ronnestam.com Innovative Communication from Sweden with Love
3.
google keyword “johan
ronnestam”
5.
Main Entry: in·no·va·tion Pronunciation:
ˌi-nə-ˈvā-shən Function: noun Date: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty
6.
[
] Innovation is the profitable implementation of ideas
8.
[
Innovations are hard to predict ]
15.
Innovations are groundbreaking yet
often simple
16.
http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-
consumer-value-and-secures-my-future-relation-with-my-kids/
17.
Innovations communicate brands
18.
http://www.ronnestam.com/2008/06/14/bmw-innovates/
19.
Innovations introduce new
thinking
20.
http://www.ronnestam.com/2008/09/30/mobile-gps-
camera-3g-social-networks-live-tagging/
21.
Innovations are fun
22.
http://www.youtube.com/watch?v=mCufArSg-SQ
23.
Often based on
partnerships
24.
http://www.youtube.com/watch?v=dRZUDIiJl1I
25.
But before someone comes
up with them, they sound stupid
32.
but even stupid ideas
spread fast
36.
and a lot
of them filter information
37.
http://www.youtube.com/watch?v=PjLqCE4ZQQw
38.
and present them
in a new way
41.
http://www.ted.com/index.php/talks/ hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
42.
So, how do
we pursue innovation?
43.
How do we
plant the seeds of innovation?
44.
Transformal thinking Strategic
thinking Creative thinking
45.
3 types of innovations
46.
Revolutionaryinnovation Evolutionary innovation
Efficency innovation
47.
Efficency innovation Evolutionary innovation Revolutionary
innovation
48.
4 strategies
49.
• Inventive -
First to market • Adaptive - Second but best • Economy - Low cost producers • Technology - Creative use of existing technologoies
50.
1. Inventive First to
market
51.
2. Adaptive Second but
best
52.
3. Economy Low cost
producers
53.
4. Technology Creative use
of existing technology
54.
6 trends that
will have an impact on your offer
55.
Filtering
56.
Automization
57.
Open source
58.
Bandwidth
59.
Cloud computing
60.
Social networking
61.
Act React
62.
Your future clients?
63.
Class of 96´
66.
They got the
digital gear
68.
Your customers are
intelligent
69.
your products steal
their time
70.
...so we have
to give something back!
71.
Everything communicates!
73.
...all the way!
75.
How to get
moving?
76.
Involve your
clients
79.
Think like a risk
capitalist
81.
Develop products
differently
82.
This is where
we want to be ...we end up here Insight
83.
A new release every
30 minutes
84.
Old model of
product development Big idea, big strategy & a lot of time adapt measure Product test with Campaign Another big Big strategy strategy consumers Sales etc. focus groups Launch © David Armano - Logic + Emotion,
85.
The new model
of product development Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion,
86.
9 STEPS (to get
moving)
87.
1.Understanding 1. Gathering
information 2. Clarifying the real problem 3. Setting Innovation goalposts 2.Imagination 4. Seeking stimuli 5. Uncovering insights 6. Identifying ideas 3.Action 7. Developing the innovation roadmap 8. Gaining commitment 9. Implementing the innovation roadmap
88.
GO CREATE!
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