Innovation
Johannesbergs Slott 2008 11 13

Business development
by thinking different
ronnestam.com
Innovative Communication from Sweden with Love

google keyword “johan ronnestam”

Main Entry: in·no·va·tion
Pronunciation: \\ˌi-nə-ˈvā-shən\\
Function: noun
Date: 15th century
1 : the introduction of something new
2 : a new idea, method, or device : novelty

[ ]
Innovation is the profitable
implementation of ideas

[ Innovations are hard
to predict ]

Innovations are
groundbreaking yet
often simple

http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-
consumer-value-and-secures-my-future-relation-with-my-kids/

Innovations
communicate brands

http://www.ronnestam.com/2008/06/14/bmw-innovates/

Innovations
introduce new
thinking

http://www.ronnestam.com/2008/09/30/mobile-gps-
camera-3g-social-networks-live-tagging/

Innovations are fun

http://www.youtube.com/watch?v=mCufArSg-SQ

Often based on
partnerships

http://www.youtube.com/watch?v=dRZUDIiJl1I

But before someone
comes up with them,
they sound stupid

but even stupid
ideas spread fast

and a lot of them
filter information

http://www.youtube.com/watch?v=PjLqCE4ZQQw

and present them in
a new way

http://www.ted.com/index.php/talks/
hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

So, how do we
pursue innovation?

How do we plant the
seeds of innovation?

Transformal thinking
Strategic thinking
Creative thinking

3 types of
innovations

Revolutionaryinnovation
Evolutionary innovation
Efficency innovation

Efficency innovation
Evolutionary innovation
Revolutionary innovation

4 strategies

• Inventive - First to market
• Adaptive - Second but best
• Economy - Low cost producers
• Technology - Creative use of
existing technologoies

1. Inventive
First to market

2. Adaptive
Second but best

3. Economy
Low cost producers

4. Technology
Creative use of existing
technology

6 trends that will
have an impact
on your offer

Filtering

Automization

Open source

Bandwidth

Cloud computing

Social networking

Act React

Your future clients?

Class of 96´

They got the
digital gear

Your customers are
intelligent

your products steal
their time

...so we have to give
something back!

Everything communicates!

...all the way!

How to get moving?

Involve your
clients

Think like a
risk capitalist

Develop products
differently

This is where we want to be
...we end up here Insight

A new release
every 30 minutes

Old model of product
development
Big idea, big strategy & a lot of time
adapt measure
Product
test with Campaign Another big
Big strategy strategy
consumers Sales
etc.
focus groups Launch
© David Armano - Logic + Emotion,

The new model of product
development
Micro launches, insight, iterations
modify
go on!
plan insight
build
launch insight
small strategy
measure
modify
small strategi
Iterative development
plan
build
launch
measure
Knowledge
Small strategy
Knowledge try something
iterative development different
© David Armano - Logic + Emotion,

9 STEPS
(to get moving)

1.Understanding
1. Gathering information
2. Clarifying the real problem
3. Setting Innovation goalposts
2.Imagination
4. Seeking stimuli
5. Uncovering insights
6. Identifying ideas
3.Action
7. Developing the innovation roadmap
8. Gaining commitment
9. Implementing the innovation roadmap

GO CREATE!