How can innovation change brands and drive your business and communication forward
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How can innovation change brands and drive your business and communication forward

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A presentation I held on innovation on the 13th of November 2008.

A presentation I held on innovation on the 13th of November 2008.

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  • Full Name Full Name Comment goes here.
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  • Excelente presentación de inovación.

    Habra alguna innovación que este referida a la institución escuela
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How can innovation change brands and drive your business and communication forward How can innovation change brands and drive your business and communication forward Presentation Transcript

  • Innovation Johannesbergs Slott 2008 11 13
  • Business development by thinking different ronnestam.com Innovative Communication from Sweden with Love
  • google keyword “johan ronnestam”
  • Main Entry: in·no·va·tion Pronunciation: ˌi-nə-ˈvā-shən Function: noun Date: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty
  • [ ] Innovation is the profitable implementation of ideas
  • [ Innovations are hard to predict ]
  • Innovations are groundbreaking yet often simple
  • http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds- consumer-value-and-secures-my-future-relation-with-my-kids/
  • Innovations communicate brands
  • http://www.ronnestam.com/2008/06/14/bmw-innovates/
  • Innovations introduce new thinking
  • http://www.ronnestam.com/2008/09/30/mobile-gps- camera-3g-social-networks-live-tagging/
  • Innovations are fun
  • http://www.youtube.com/watch?v=mCufArSg-SQ
  • Often based on partnerships
  • http://www.youtube.com/watch?v=dRZUDIiJl1I
  • But before someone comes up with them, they sound stupid
  • but even stupid ideas spread fast
  • and a lot of them filter information
  • http://www.youtube.com/watch?v=PjLqCE4ZQQw
  • and present them in a new way
  • http://www.ted.com/index.php/talks/ hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
  • So, how do we pursue innovation?
  • How do we plant the seeds of innovation?
  • Transformal thinking Strategic thinking Creative thinking
  • 3 types of innovations
  • Revolutionaryinnovation Evolutionary innovation Efficency innovation
  • Efficency innovation Evolutionary innovation Revolutionary innovation
  • 4 strategies
  • • Inventive - First to market • Adaptive - Second but best • Economy - Low cost producers • Technology - Creative use of existing technologoies
  • 1. Inventive First to market
  • 2. Adaptive Second but best
  • 3. Economy Low cost producers
  • 4. Technology Creative use of existing technology
  • 6 trends that will have an impact on your offer
  • Filtering
  • Automization
  • Open source
  • Bandwidth
  • Cloud computing
  • Social networking
  • Act React
  • Your future clients?
  • Class of 96´
  • They got the digital gear
  • Your customers are intelligent
  • your products steal their time
  • ...so we have to give something back!
  • Everything communicates!
  • ...all the way!
  • How to get moving?
  • Involve your clients
  • Think like a risk capitalist
  • Develop products differently
  • This is where we want to be ...we end up here Insight
  • A new release every 30 minutes
  • Old model of product development Big idea, big strategy & a lot of time adapt measure Product test with Campaign Another big Big strategy strategy consumers Sales etc. focus groups Launch © David Armano - Logic + Emotion,
  • The new model of product development Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion,
  • 9 STEPS (to get moving)
  • 1.Understanding 1. Gathering information 2. Clarifying the real problem 3. Setting Innovation goalposts 2.Imagination 4. Seeking stimuli 5. Uncovering insights 6. Identifying ideas 3.Action 7. Developing the innovation roadmap 8. Gaining commitment 9. Implementing the innovation roadmap
  • GO CREATE!