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Innovation
Johannesbergs Slott 2008 11 13
Business development
 by thinking different

      ronnestam.com
    Innovative Communication from Sweden with Love
google keyword “johan ronnestam”
How can innovation change brands and drive your business and communication forward
Main Entry: in·no·va·tion
Pronunciation: ˌi-nə-ˈvā-shən
Function: noun
Date: 15th century
1 : the introduction of something new
2 : a new idea, method, or device : novelty
[                          ]
Innovation is the profitable
  implementation of ideas
How can innovation change brands and drive your business and communication forward
[   Innovations are hard
         to predict        ]
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
Innovations are
groundbreaking yet
    often simple
http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-
         consumer-value-and-secures-my-future-relation-with-my-kids/
Innovations
communicate brands
http://www.ronnestam.com/2008/06/14/bmw-innovates/
Innovations
introduce new
    thinking
http://www.ronnestam.com/2008/09/30/mobile-gps-
       camera-3g-social-networks-live-tagging/
Innovations are fun
http://www.youtube.com/watch?v=mCufArSg-SQ
Often based on
 partnerships
http://www.youtube.com/watch?v=dRZUDIiJl1I
But before someone
comes up with them,
 they sound stupid
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
but even stupid
ideas spread fast
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
and a lot of them
filter information
http://www.youtube.com/watch?v=PjLqCE4ZQQw
and present them in
    a new way
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
http://www.ted.com/index.php/talks/
hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
So, how do we
pursue innovation?
How do we plant the
seeds of innovation?
Transformal thinking
 Strategic thinking
  Creative thinking
3 types of
innovations
Revolutionaryinnovation
Evolutionary innovation
  Efficency innovation
Efficency innovation
Evolutionary innovation
Revolutionary innovation
4 strategies
• Inventive - First to market
• Adaptive - Second but best
• Economy - Low cost producers
• Technology - Creative use of
 existing technologoies
1. Inventive
First to market
2. Adaptive
Second but best
3. Economy
Low cost producers
4. Technology
Creative use of existing
      technology
6 trends that will
 have an impact
  on your offer
Filtering
Automization
Open source
Bandwidth
Cloud computing
Social networking
Act React
Your future clients?
Class of 96´
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
They got the
 digital gear
How can innovation change brands and drive your business and communication forward
Your customers are
    intelligent
your products steal
    their time
...so we have to give
   something back!
Everything communicates!
How can innovation change brands and drive your business and communication forward
...all the way!
How can innovation change brands and drive your business and communication forward
How to get moving?
Involve your
   clients
How can innovation change brands and drive your business and communication forward
How can innovation change brands and drive your business and communication forward
Think like a
risk capitalist
How can innovation change brands and drive your business and communication forward
Develop products
   differently
This is where we want to be




...we end up here           Insight
A new release
every 30 minutes
Old model of product
                                        development
                                    Big idea, big strategy & a lot of time


                                                   adapt               measure

                                                             Product
                                      test with             Campaign             Another big
 Big strategy                                                                     strategy
                                     consumers                Sales
                                                               etc.




                                    focus groups           Launch




© David Armano - Logic + Emotion,
The new model of product
                            development
                                     Micro launches, insight, iterations

                                                                                                                             modify

                                                                                                                                         go on!

                        plan              insight
                        build
                       launch                                                                     insight
                                                                                                            small strategy
                      measure
                                                                 modify


                                                small strategi
                  Iterative development
                                                                              plan
                                                                              build
                                                                             launch
                                                                            measure
                                                                                                            Knowledge
Small strategy

                                                    Knowledge                                                                   try something
                                                                          iterative development                                    different




© David Armano - Logic + Emotion,
9 STEPS
(to get moving)
1.Understanding
 1. Gathering information
 2. Clarifying the real problem
 3. Setting Innovation goalposts
2.Imagination
 4. Seeking stimuli
 5. Uncovering insights
 6. Identifying ideas
3.Action
 7. Developing the innovation roadmap
 8. Gaining commitment
 9. Implementing the innovation roadmap
GO CREATE!

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