Future Brand Communication

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

2 comments

Comments 1 - 2 of 2 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

27 Favorites

Future Brand Communication - Presentation Transcript

  1. Future brand communication 10 trends that will change the way you communicate your brand tomorrow JOHAN RONNESTAM Strategy, Creative Director and Advisor Thursday, September 24, 2009
  2. Google Keyword ‘Johan Ronnestam’ Thursday, September 24, 2009
  3. Creative Director Art Director Strategy & Business development Thursday, September 24, 2009
  4. Creative Director Art Director Strategy & Business development Integrated advertising Digital communication Planning Thursday, September 24, 2009
  5. Thursday, September 24, 2009
  6. Thursday, September 24, 2009
  7. Thursday, September 24, 2009
  8. Thursday, September 24, 2009
  9. ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006 Thursday, September 24, 2009
  10. Consumer Brand Thursday, September 24, 2009
  11. Consumer Brand Thursday, September 24, 2009
  12. Conversation! Thursday, September 24, 2009
  13. Thursday, September 24, 2009
  14. n PU ix Pla OT SH ing m SW et Mark AID B t ra c PR fe nd AS TV f E st C ra Po s te itio ne rin gy g tl er K o rs PULL e a nn B Thursday, September 24, 2009
  15. THINK DIFFERENT THINK NEW Thursday, September 24, 2009
  16. THINK NEW THINK DIFFERENT Thursday, September 24, 2009
  17. Thursday, September 24, 2009
  18. 4 Entertainment things Innovation Creativity Interact Thursday, September 24, 2009
  19. trendes that will change advertising and communication Thursday, September 24, 2009
  20. 1. Everything your brand does will become transparent Thursday, September 24, 2009
  21. Thursday, September 24, 2009
  22. Thursday, September 24, 2009
  23. Thursday, September 24, 2009
  24. Thursday, September 24, 2009
  25. http://www.viddler.com/explore/dpzramon/videos/19/ Thursday, September 24, 2009
  26. Thursday, September 24, 2009
  27. Thursday, September 24, 2009
  28. Thursday, September 24, 2009
  29. Thursday, September 24, 2009
  30. 2. The future belong ‘nerds’ Thursday, September 24, 2009
  31. The Nerd Thursday, September 24, 2009
  32. Every interface... Thursday, September 24, 2009
  33. Thursday, September 24, 2009
  34. Thursday, September 24, 2009
  35. Thursday, September 24, 2009
  36. Thursday, September 24, 2009
  37. Thursday, September 24, 2009
  38. Thursday, September 24, 2009
  39. ...all the way! Thursday, September 24, 2009
  40. Thursday, September 24, 2009
  41. 3. Learn to speak ‘link’ Thursday, September 24, 2009
  42. Your brand presence online Thursday, September 24, 2009
  43. Services/ Your brand Offering presence online Thursday, September 24, 2009
  44. Services/ Your brand Content Offering presence online Thursday, September 24, 2009
  45. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Thursday, September 24, 2009
  46. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Objective Thursday, September 24, 2009
  47. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Objective Value Thursday, September 24, 2009
  48. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value Thursday, September 24, 2009
  49. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value Traffic Thursday, September 24, 2009
  50. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value Traffic Thursday, September 24, 2009
  51. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ Traffic Thursday, September 24, 2009
  52. Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  53. PAI D Above & below the line advertising Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  54. PAI D Above & below the line advertising “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  55. PAI D PA ID Above & below SEM the line Search engine advertising marketing “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  56. PAI D PA ID FREE Above & below SEM SEO the line Search engine Search engine advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  57. PAI D PA ID FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  58. PAI D PA ID FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  59. PAI D PA ID FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Usability Forum Product Comments presentation etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  60. PAI D PA ID FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging Move budgets etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Usability Forum Product Comments presentation etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  61. PAI D PA ID FREE FREE Above & below SEM SEO The Social the line Search engine Search engine internet advertising marketing optimization “ABL & BTL” Advertising Internet PR Event Point of sale Packaging Move budgets etc... Services/ Your brand Content Offering presence online “Social content” Flickr YouTube Delicious RSS Widgets Wikis Usability Forum Product Comments presentation etc... Conversion Objective Value $ SUCCESS METRICS Traffic Thursday, September 24, 2009
  62. 4.Everything circles around conversation Thursday, September 24, 2009
  63. And 50% of a conversation is about listening Thursday, September 24, 2009
  64. ...and online Thursday, September 24, 2009
  65. listen everywhere Thursday, September 24, 2009
  66. Thursday, September 24, 2009
  67. Thursday, September 24, 2009
  68. Alerts Thursday, September 24, 2009
  69. ch ar w Se no in Jo in n Sig og Bl ) e ta (b 7 ch 36 ar of se 10 ch re e 1- ar -f lts Se su am re y Sp g g in gl lo ow rb ay Sh .. SS you a D lt. R r ali su to t fo rt str re ib e ge Ale lish g Au ith cr id il blo ar W bs s w ma Eng Su t a in ur Ye E to yo ew e G eate te g N r sla Pin e C an es Tr ch hin ar m ta C Tw Se ip blo g es Str nn h a ro arc az n xt M ic ro ed se : G ha ne nc no ba w ma Jo yo u of ch ar va Ad elp ht t O ” by ee g Se .S 09 m lo H rig en en -B g ot sid ta 20 be es g Blo H Pre : s ge or ] s ] blo m gly nn f [… ha fro ua h [… My ns in r Tw ro s ng rc ea nd rs ult ea y r“ frie tte la es ll tio es this y ma nd A ic fo R ed , R as m is ote d. A pr . te lts n va ng no esti te end ur v ren g nin ag su an k e tim tio , In ter vo e tr Yo d T nd . J re R ny ica m in ur , Th nts. an bla .m ch gly A un ta es e a s ks yo day cou eting ra n m ar ve e te ark t b tio in Tw m nn b lin tig ika Se : ce co m ro 009 5 in ha f th vo M rik n on by ur in y 2 e ink o your ries n mu cti o m re So rt so d an am ag Ma es ta t m , L - go ] r fö r, k om se ny ur s ar . le am blic ate w A d st ho ye a m onn g, st pu o c SS m [… stå die ne an ne 9 ew est f R in ne e tw e m y Br on d an py n nn g o rit n th e w in ro n by in th ks at , R , so la m on o nd om ocia om R R Blo lin g ys ap in n da a h han ’m o se d in la .c .c rit io 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis ha urs c in o e - J file am om .co ne ig ta n tinu le e … ar Pr o w ho r is om st .c tam on m, d es atio con ne ny te a Lik ye e 2 ne n n ne nli Ts lik d 1 in ee f t… on am es är kla R nn spir to to V u an e w s b d o f R st onn ut . re ro , in had ea m S yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Thursday, September 24, 2009
  70. rch ea gS w no in Jo n in blo Sig cro lp Mi He ch ar Se log ly b ro Mic ing ay aD ali log str . log rb Au lt.. rb Tw ou S ar su RS you gy Ye re to r Pin Ne w ith be t fo rt h se W cri idge arc bs Ale Se ine Su as w ail Ch t Em log m Ge rob ta trip ate Mic es az aS Cre nn w: a G ea rch ro no m d är gS ht t Oba me ad le ow ... t rig en r ly Blo Ho resid öte e...v oog Sh Tw itte ing ” tt m on r G tam P Tw n e iPh d ä Ja iku es frå d är ...va ca nn cis va S. Ide nti ro pre .... RS er r“ er rer" är es tam ep fo Ble ggy lts mm atö ad Ro nn Blo aw s su Ko ik ...v an reta utl [? ] re k. mun gg. oh elt La ux O ch ac lo -J nk Lin nce sa y ar o t om b go rs l e lts : J ra "k ikro . sa w to su Po ice Se ute tte vä y re tam io r M v.. 0 min ff rm te do te Su iT A da es en d ä os in k li TW Up nn t s va är 1 ro trem id.... ad urs a nd h m gic oc det ex dro r....v - 4 ho an n... An ade post tem ete Re View ed vigh es tam rm ie nn elt hä ut o- ro nk et nn ag rs l e e d va tes tte vä ad förs inu do te ov 3m in k li Pr ild d4 n. e b an h m gic se ad ) urs oc det led ndrit y.se - 9 ho an n... sta m ha logg post tem ete ne (b View ed vigh nR on rm ie Jo ha in vä l hä ut et nn ag o- h m lite e d va tes oc ick ad förs inu an et g ov 3m tem ...d Pr ild d4 n. e b an ed ten se ad ) urs r m he led ndrit e y.s - 9 ho hä vig sta m ha logg post et i e ne e d ut on (b View ad nn nR rov sva Jo ha . P ör o- en d f ag ds bil inu tes : le ade 3m tam drit t :D sta m d4 es han an de onne nn urs ot ro tters R -9 ho em Johan ch do kelt post m fra go - e) en View er tes a y.s .S u gg de min (blo m lan d 24 ar trå an g? sta : S ours på onne ls R tam 10 h an ne ohan es ost - ch ago - J w nn p ck g? Se no ro View ba utes på Jo in er/ in els pp 43 m nn m in gru and ha ta n et kc es Sig r d hours ac Ronn lÄ r/b n as ost - 1 0 pe oha jon rup go - J e) og @ View p tg a y.s de utes gg lÄr 3 min (blo as jon and 4 g? Bl a) et 7 :@ rs på m (b ou ls sta ar ch of 36 tam 10 h an ne onne se 10 es ost - ch ago - r ch e 1- nn p ck ar -f re lts ro View ba utes Se am re su er/ in pp 43 m y Sp g gru and tam in g gl lo es ow rb et ay Sh .. nn D lt. SS you r d hours Ro ali a su R r lÄ 0 :) an str re e to t fo rt as ost - 1 fan -J oh g Au ith cr ib id ge Ale lish il jon p m s ago e) blo ar W bs s w ma Eng @ View so y.s Su ar minute r in ur Ye a gg E et itte tv to yo G eate te Tw g N ew r sla de nd 44 (blo by Pin es e C an h, a cz red Tr : A ours 3y tam we ar ch m hin tam 10 h /bb nnes po ta C Tw Se ip es ost - om - ro are blo g es rch Str nn p rl.c ago su lts ro nn az a n xt ro View yu s r re /tin minute a itte M ic ro ed se : G ha ne p:/ Tw nc no ba w ma Jo yo u of htt nd 57 ch ar va Ad elp ht t O ” by ee g åG a Se .S 09 m lo rig en s p hou H rs ta en -B g ot sid 20 be ob » es g Blo : s 10 e J post - H Pre m ge or ] s ] blo gly nn 00 f [… a fro ua rh [… My ev 10 in ng ns h rc ea nd rs St View p1 Tw ro ult s ea y To fu se r“ frie tte es ll la tio es this 9 A ic y ma nd er so fo R ed ,R as m is ote d. A 8 ns av Te rm pr . te lts n va ng no esti te end ur v ren g nin ag 7 Sc ree et su an k e tim tio , In ter vo e tr Yo d T nd . J idg re R ny ica m in ur , Th nts. an bla .m 6 FA Q W ch gly A un es ta as ks yo day cou eting ra n m 5 on s ar ve e te ark t b tio in Tw nn be lin ! ers luti m tig ika e: log rtn Se : ce co m ro 09 20 5 in ha f th vo M rik n on ag 4 rb Pa So by in e ink o your ries n mu ou ris e ur cti lt P ly rt so d o ag Ma y ta m t m , L - go re om se 3 ry ing terp So an am s . es le am blic ate ] r fö r, k su 2 t fo Tw En ny Re ar w d st ur nn [… ne ge A ho ye ta Ro m g, st pu o c SS m stå die wid g an ne 9 w es f in ne e tw e m y 1 as blo He lp Br on d an py ne nn g o rit n th e w in ro n by in th ks at , R , so la m on ult yo ur n R ys ap R o Blo lin nd om ia oc om in g n res g Pla da a h han ’m o se d in la .c .c rit io h Pin ch 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis se arc t Te ha urs c in o e - J file am om .co ne ig ta n tinu le ou w ho r is om st te a is Ab g es atio con … ar o .c tam on m, d Blo e Lik ye Pr e 2 ne n n ne ne ny t th nn spir to nli Ts Ge am es är kla ly lik d 1 in ee f t… on R to V ing u an e w s b d o f R st onn ut . re ro , in had ea m S Tw yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Thursday, September 24, 2009
  71. Thursday, September 24, 2009
  72. Thursday, September 24, 2009
  73. And 50% is about talking Thursday, September 24, 2009
  74. Thursday, September 24, 2009
  75. Thursday, September 24, 2009
  76. Thursday, September 24, 2009
  77. Thursday, September 24, 2009
  78. 5. Media space is not for sale. You have to create it for yourselves Thursday, September 24, 2009
  79. E EVERYWHERE EVERYWHERE EVERYW YWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE HERE EVERYWHERE EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER HERE EVERYWHERE EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER WHERE EVERYWHERE EVERYWHERE EV EVERYWHERE EVERYWHERE EVERYWH Thursday, September 24, 2009
  80. E EVERYWHERE EVERYWHERE EVERYW YWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE HERE SOCIAL EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER HERE EVERYWHERE EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER WHERE EVERYWHERE EVERYWHERE EV EVERYWHERE EVERYWHERE EVERYWH Thursday, September 24, 2009
  81. Thursday, September 24, 2009
  82. E EVERYWHERE EVERYWHERE EVERYW YWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE RE EVERYWHERE EVERYWHERE EVERY RYWHERE EVERYWHERE EVERYWHERE HERE VIRAL EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER HERE EVERYWHERE EVERYWHERE EVER VERYWHERE EVERYWHERE EVERYWHER WHERE EVERYWHERE EVERYWHERE EV EVERYWHERE EVERYWHERE EVERYWH Thursday, September 24, 2009
  83. VIRAL Thursday, September 24, 2009
  84. The viral triangle Thursday, September 24, 2009
  85. The viral triangle Innovative idea Thursday, September 24, 2009
  86. The viral triangle Innovative idea Partner/Celebrity Thursday, September 24, 2009
  87. The viral triangle Innovative idea Partner/Celebrity Lifestyle/Culture Thursday, September 24, 2009
  88. The viral triangle Brand/Product Innovative idea Partner/Celebrity Lifestyle/Culture Thursday, September 24, 2009
  89. Innovative idea Thursday, September 24, 2009
  90. Brand / Product Thursday, September 24, 2009
  91. Partners Rappers Delight Roller skates Baby Thursday, September 24, 2009
  92. Lifestyle / Culture Thursday, September 24, 2009
  93. Innovation http://www.youtube.com/watch?v=_PHnRIn74Ag Thursday, September 24, 2009
  94. Brand / Product Thursday, September 24, 2009
  95. Partners Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Thursday, September 24, 2009
  96. Culture / Lifestyle Konsten att trycka papper Thursday, September 24, 2009
  97. Innovation http://www.youtube.com/watch?v=WK30c_6aKKw Thursday, September 24, 2009
  98. KRUG’s paid reach BRAND CORE Thursday, September 24, 2009
  99. Bloggers Email A private YouTube etc champagne club Search Collectors A socially connected KRUG’s paid reach blogger picks the story Twitters BRAND CORE More bloggers A newspaper picks up the paper A drink blogger writes about the campaign A design paper picks up the story and publishes an article Thursday, September 24, 2009
  100. Social communikation Thursday, September 24, 2009
  101. 6. Move yourselves into the ‘betasociety’ Thursday, September 24, 2009
  102. 43% of Googles products are beta Thursday, September 24, 2009
  103. Old model of communication Big idea, big strategy & a lot of time Big strategy © David Armano - Logic + Emotion, Thursday, September 24, 2009
  104. Old model of communication Big idea, big strategy & a lot of time test with Big strategy consumers focus groups © David Armano - Logic + Emotion, Thursday, September 24, 2009
  105. Old model of communication Big idea, big strategy & a lot of time adapt test with Big strategy consumers focus groups © David Armano - Logic + Emotion, Thursday, September 24, 2009
  106. Old model of communication Big idea, big strategy & a lot of time adapt TVC Print test with Outdoor Big strategy Web Campaign consumers Event POS etc... focus groups Campaign © David Armano - Logic + Emotion, Thursday, September 24, 2009
  107. Old model of communication Big idea, big strategy & a lot of time adapt measure TVC Print test with Outdoor Big strategy Web Campaign consumers Event POS etc... focus groups Campaign © David Armano - Logic + Emotion, Thursday, September 24, 2009
  108. Old model of communication Big idea, big strategy & a lot of time adapt measure TVC Print test with Outdoor Another big Big strategy Web Campaign strategy consumers Event POS etc... focus groups Campaign © David Armano - Logic + Emotion, Thursday, September 24, 2009
  109. Old model of communication Big idea, big strategy & a lot of time adapt measure TVC Print test with Outdoor Another big Big strategy Web Campaign strategy consumers Event POS etc... focus groups Campaign © David Armano - Logic + Emotion, Thursday, September 24, 2009
  110. Thursday, September 24, 2009
  111. The new model of product communication Micro launches, insight, iterations Small strategy © David Armano - Logic + Emotion, Thursday, September 24, 2009
  112. The new model of product communication Micro launches, insight, iterations plan build launch measure Iterative development Small strategy © David Armano - Logic + Emotion, Thursday, September 24, 2009
  113. The new model of product communication Micro launches, insight, iterations plan insight build launch measure modify small strategi Iterative development Small strategy Knowledge © David Armano - Logic + Emotion, Thursday, September 24, 2009
  114. The new model of product communication Micro launches, insight, iterations plan insight build launch measure modify small strategi Iterative development plan build launch measure Small strategy Knowledge iterative development © David Armano - Logic + Emotion, Thursday, September 24, 2009
  115. The new model of product communication Micro launches, insight, iterations modify plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge iterative development © David Armano - Logic + Emotion, Thursday, September 24, 2009
  116. The new model of product communication Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion, Thursday, September 24, 2009
  117. m f i i lit i m i lit lit m ite ite lit lit ku t ku lär ite lär ite pr m f m f i i i lit i lit m f m m i ite lit ite lit i lit m lit ku lit ku ite lit lär ite pr lär ite pr lit ku lär ite pr m f m f i i i lit i lit m m m f ite lit ite lit i i lit lit ku ku m lär ite pr lit ite lit lär ite pr lit ku m f lär ite pr m f i i i lit i lit m m lit m f ite lit ite i ku i lit lit ku lit m lär ite pr lär ite pr ite lit lit ku m f lär ite pr i m f i lit i m i lit lit m ite lit m f ite i i lit lit ku m f ku m lär ite pr i lit lit i lit lär ite pr m ite lit ku lär ite pr ku lit lär ite pr © David Armano - Logic + Emotion, Thursday, September 24, 2009
  118. Thursday, September 24, 2009
  119. 7. Marketing departments of the future seed tools, not campaigns Thursday, September 24, 2009
  120. 0 ORDER STATUS | SERVICE & HELP Search Search options Geeks $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs design an amazing tee based on geek-dom!! Throughout History by Aled Lewis and Mitch Ansara $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 Tees starting at $9! Check ‘em all out! $18 NEW! $18 NEW! $18 NEW! $18 NEW! Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Update: Aug 31, '09 Update: Jesse Lefkowitz Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Thursday, September 24, 2009
  121. 0 ORDER STATUS | SERVICE & HELP Search Search options $18 Reprint Infamous Mishaps $18 Reprint Routemaster by Lehel Kovacs Geeks Sponsored by Microsoft, your challenge is to design an amazing tee based on geek-dom!! 0 ORDER STATUS | SERVICE & HELP Throughout History by Aled Lewis and Mitch Ansara Search $18 Reprint $18 Reprint $15 TypeTees Search options Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Geeks Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs Tees starting at $9! Check ‘em all out! design an amazing tee based on geek-dom!! Throughout History by Aled $18 NEW! $18 NEW! $18 NEW! $18 NEW! Lewis and Mitch Ansara Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Sometimes They Don't Make Any Sense, Refrigerator Update: Aug 31, '09 Update: Jesse Lefkowitz by Rolf Nelson Threadspotting every Friday! You know they'll love it! With a chance to win over $22,500 in our Annual Bestee awards! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Thursday, September 24, 2009
  122. 0 ORDER STATUS | SERVICE & HELP 0 Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara ORDER STATUS | SERVICE & HELP Prev in the catalog Next in the catalog Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. on Slate American Apparel kids tee 123 123 Prev in the catalog Next in the catalog Hilarious Mishaps hahahaha, great design Click here to see the size chart. Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of each illustration and the ... Check out all blogs about this design Post about this in your own blog by Aled Lewis and Mitch Ansara aka fatheed Average score: What can I say about this one eh? Eh? A collaboration 3.45 out of 5 with Mitch ‘Spacesick’ Ansara. I had this idea sketched Number scored: out and the monster in my doodle was just a vague scribbly outline. I was pleased with the feedback I got 1,149 people for the concept, but I really wanted an awesome creature and I knew I was unable to do it justice myself. I figured it was an opportunity for my first artist collaboration and that’... 7 comments All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. 123 on Slate American Apparel kids tee 123 Hilarious Mishaps hahahaha, great design Update: Aug 31, '09 Update: Jesse Lefkowitz Click here to see the size chart. Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions each illustration and the ... Check out all blogs about this design Post about this in your own blog Thursday, September 24, 2009
  123. 0 ORDER STATUS | SERVICE & HELP fatheed aka Aled is a 27.21 year old boy, has been a member since June 18, 2006, has scored 4026 submissions, giving an average score of 2.01. URL: http://www.aledlewis.com AIM: thefattestheed Home Blogs Designs Critiques Slogans I saw this Aug 10 - 2 Comments Confessional Blog Aug 04 - 111 Comments MJ! He's back! Bricks will be shat. Aug 04 - 25 Comments Your favourite Lady Gaga Lyrics Aug 01 - 32 Comments Florence and the Machine Jul 28 - 6 Comments Thursday, September 24, 2009
  124. Thursday, September 24, 2009
  125. http://www.youtube.com/watch?v=fXcoM1W5kJ4 Thursday, September 24, 2009
  126. Thursday, September 24, 2009
  127. Thursday, September 24, 2009
  128. 8. Sharing is caring! Thursday, September 24, 2009
  129. What can you share? Thursday, September 24, 2009
  130. Thursday, September 24, 2009
  131. Thursday, September 24, 2009
  132. 9. Passion and innovation beats everything Thursday, September 24, 2009
  133. Thursday, September 24, 2009
  134. http://www.youtube.com/watch?v=b_X5FdpsWpg Thursday, September 24, 2009
  135. Entertainment Innovation Creativity Interact Thursday, September 24, 2009
  136. Entertainment ✓ Innovation Creativity Interact Thursday, September 24, 2009
  137. Entertainment ✓ Innovation ✓ Creativity Interact Thursday, September 24, 2009
  138. Entertainment ✓ Innovation ✓ Creativity ✓ Interact Thursday, September 24, 2009
  139. Entertainment ✓ Innovation ✓ Creativity ✓ Interact ✘ Thursday, September 24, 2009
  140. Thursday, September 24, 2009
  141. 10. Bulls eye! Thursday, September 24, 2009
  142. It’s NOT about reaching 1000 000 in order to sell to 100 Thursday, September 24, 2009
  143. It’s about reaching 10 people that reach 100 people that reach 1000 people that... Thursday, September 24, 2009
  144. Thursday, September 24, 2009
  145. Scott McCloud Comics Thursday, September 24, 2009
  146. Thursday, September 24, 2009
  147. Thursday, September 24, 2009
  148. The viral triangle Google Chrome A comic book about Google Chrome The world Scott McCloud of comics Thursday, September 24, 2009
  149. 1. Everything your brand does will become transparent 2. The future belong ‘nerds’ 3. Learn to speak ‘link’ 4. Everything circles around conversation 5. Media space is not for sale. You have to create it for yourselves 6. Move yourselves into the ‘betasociety’ 7. Marketing departments of the future seed tools, not campaigns 8. Sharing is caring. 9. Passion and innovation beats everything 10.Bulls eye! Thursday, September 24, 2009
  150. Your future client Thursday, September 24, 2009
  151. www.ronnestam.com www.twitter.com/ronnestam www.facebook.com/ronnestam www.flickr.com/ronnestam Thursday, September 24, 2009

+ Johan RonnestamJohan Ronnestam, 2 months ago

custom

1987 views, 27 favs, 9 embeds more stats

10 trends that will change the way you communicate more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 1987
    • 1813 on SlideShare
    • 174 from embeds
  • Comments 2
  • Favorites 27
  • Downloads 267
Most viewed embeds
  • 129 views on http://www.ronnestam.com
  • 15 views on http://thinkoutsidebr.wordpress.com
  • 11 views on http://thecuriousbrain.com
  • 7 views on http://www.straterial.com
  • 6 views on http://lenalindstrom.blogspot.com

more

All embeds
  • 129 views on http://www.ronnestam.com
  • 15 views on http://thinkoutsidebr.wordpress.com
  • 11 views on http://thecuriousbrain.com
  • 7 views on http://www.straterial.com
  • 6 views on http://lenalindstrom.blogspot.com
  • 3 views on http://fabiensteimer.blogspot.com
  • 1 views on http://zaccarias.wordpress.com
  • 1 views on http://feeds.feedburner.com
  • 1 views on http://ronnestam.collected.at

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories