Framtidens kommunikation

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    Framtidens kommunikation - Presentation Transcript

    1. Framtidens kommunikation Elmia 09 02 19 ronnestam.com Innovative Communication from Sweden with Love Sunday, February 22, 2009
    2. eller Sunday, February 22, 2009
    3. Hur i hela friden når vi människor som inte vill bli nådda? Sunday, February 22, 2009
    4. ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch, Wired Magazine Sunday, February 22, 2009
    5. Konsument Företag Sunday, February 22, 2009
    6. Konsument Företag Sunday, February 22, 2009
    7. Konversation Företag Sunday, February 22, 2009
    8. Nya regler Sunday, February 22, 2009
    9. n PU Pla SH ix m ds OT a rkn W S a M Va AID r t um k PR fe är AS f TV ke E C ss Po tr sit ion eri at ng eg i er tl Ko rs PULL ne an B Sunday, February 22, 2009
    10. vad ska vi ta oss till? Sunday, February 22, 2009
    11. TÄNK OM TÄNK OM Sunday, February 22, 2009
    12. annorlunda Sunday, February 22, 2009
    13. NYTT Sunday, February 22, 2009
    14. 4 saker Underhållning Innovation Creative excellence Interactive Sunday, February 22, 2009
    15. 1 FRÅGA Sunday, February 22, 2009
    16. A G Å få... Rni Hur kan F L E F Sunday, February 22, 2009
    17. VAD KAN NI GE BORT Sunday, February 22, 2009
    18. Konsumenten är intelligent Sunday, February 22, 2009
    19. Vi inkräktar på deras tid... Sunday, February 22, 2009
    20. ...så vi måste underhålla och ge något tillbaka Sunday, February 22, 2009
    21. I alla gränssnitt mot kunden... Sunday, February 22, 2009
    22. Sunday, February 22, 2009
    23. Sunday, February 22, 2009
    24. ...hela vägen! Sunday, February 22, 2009
    25. Sunday, February 22, 2009
    26. Effekt? Sunday, February 22, 2009
    27. STORA Den idén lever vidare Sunday, February 22, 2009
    28. ...men den levereras i nya kanaler Sunday, February 22, 2009
    29. Sunday, February 22, 2009
    30. Sunday, February 22, 2009
    31. +500 miljoner Sunday, February 22, 2009
    32. på nya sätt... Sunday, February 22, 2009
    33. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med ny stor pr Stor strategi strategi konsumenter butik reklam etc. stor lansering focus grupper © David Armano - Logic + Emotion, Sunday, February 22, 2009
    34. Sunday, February 22, 2009
    35. Kommunikations kapitalism Sunday, February 22, 2009
    36. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera fortsätt planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig prova något iterativ utveckling annat © David Armano - Logic + Emotion, Sunday, February 22, 2009
    37. LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT AL LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALL LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT Sunday, February 22, 2009
    38. Sunday, February 22, 2009
    39. LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT AL LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALL LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT SOCIALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT Sunday, February 22, 2009
    40. VIRALT Sunday, February 22, 2009
    41. BRAND / PRODUCT Sunday, February 22, 2009
    42. PARTNERS Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Sunday, February 22, 2009
    43. CULTURE Art of print Sunday, February 22, 2009
    44. Innovation http://www.youtube.com/watch?v=nP6Cw2Hui2I Sunday, February 22, 2009
    45. Bloggers Email En privat YouTube osv champagne klubb Sök Samlare En socialt nätverkande KRUG’s betalade räckvidd bloggare plockar upp historien Twitters BRAND CORE Mer bloggare

    + Johan RonnestamJohan Ronnestam, 8 months ago

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