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European Outdoor Summit 2013 Keynote
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European Outdoor Summit 2013 Keynote

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The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is …

The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. This year it was held in Stockholm, Sweden and I was the keynote speaker on the opening night. This is my presentation.

Published in: Business, Technology

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Transcript

  • 1. How to create a wow brand European Outdoor Summit 2013 Café Opera / Stockholm 2013 10 17 Keynote by Johan Ronnestam
  • 2. Google Keyword: Johan Ronnestam
  • 3. I like technology...
  • 4. but I love the nature
  • 5. HOW TO create a WOW brand
  • 6. ...that saves the world
  • 7. ...and stands the test of time.
  • 8. The future of branding!
  • 9. “Galaxy Gear commercials are brilliant ads for a terrible product”
  • 10. The future of branding?
  • 11. LOOSING All Control!
  • 12. 3
  • 13. 1. Social
  • 14. the link Social
  • 15. +1 billion
  • 16. +4.9 millions
  • 17. 50% 50%
  • 18. 80%
  • 19. Container vs Content?
  • 20. Quality is king!
  • 21. On every device...
  • 22. 2. Mobile
  • 23. 1972
  • 24. 16 millions
  • 25. +140 millions
  • 26. Digital Paper
  • 27. Digital Q1 Q2 Paper Q3 Q4
  • 28. 3. Generation Y
  • 29. They wear social technology
  • 30. They expect design excellence!
  • 31. They’ve seen it all
  • 32. They create new brands (That aims disrupt your brand)
  • 33. Spoiled with content
  • 34. Innovation & technology drives brands (and sales)
  • 35. ≈19€
  • 36. ≈19€ ≈140€
  • 37. ≈840€
  • 38. ...and then also consumerism
  • 39. a fine line
  • 40. ?
  • 41. Technology changes everything...
  • 42. Product is advertising
  • 43. Speed
  • 44. FOCUS!
  • 45. Organisation
  • 46. Humans
  • 47. Authenticity Innovation Design
  • 48. How?
  • 49. In Sweden 2012: Half of the three year olds use the internet and 40% of the two year olds. .se
  • 50. How?
  • 51. Wanted position But you end up here.... Insight and
  • 52. Oh. One last thing
  • 53. Be responsible
  • 54. Rock on!

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