European Outdoor Summit 2013 Keynote

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The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. This year it was held in Stockholm, Sweden and I was the keynote speaker on the opening night. This is my presentation.

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European Outdoor Summit 2013 Keynote

  1. 1. How to create a wow brand European Outdoor Summit 2013 Café Opera / Stockholm 2013 10 17 Keynote by Johan Ronnestam
  2. 2. Google Keyword: Johan Ronnestam
  3. 3. I like technology...
  4. 4. but I love the nature
  5. 5. HOW TO create a WOW brand
  6. 6. ...that saves the world
  7. 7. ...and stands the test of time.
  8. 8. The future of branding!
  9. 9. “Galaxy Gear commercials are brilliant ads for a terrible product”
  10. 10. The future of branding?
  11. 11. LOOSING All Control!
  12. 12. 3
  13. 13. 1. Social
  14. 14. the link Social
  15. 15. +1 billion
  16. 16. +4.9 millions
  17. 17. 50% 50%
  18. 18. 80%
  19. 19. Container vs Content?
  20. 20. Quality is king!
  21. 21. On every device...
  22. 22. 2. Mobile
  23. 23. 1972
  24. 24. 16 millions
  25. 25. +140 millions
  26. 26. Digital Paper
  27. 27. Digital Q1 Q2 Paper Q3 Q4
  28. 28. 3. Generation Y
  29. 29. They wear social technology
  30. 30. They expect design excellence!
  31. 31. They’ve seen it all
  32. 32. They create new brands (That aims disrupt your brand)
  33. 33. Spoiled with content
  34. 34. Innovation & technology drives brands (and sales)
  35. 35. ≈19€
  36. 36. ≈19€ ≈140€
  37. 37. ≈840€
  38. 38. ...and then also consumerism
  39. 39. a fine line
  40. 40. ?
  41. 41. Technology changes everything...
  42. 42. Product is advertising
  43. 43. Speed
  44. 44. FOCUS!
  45. 45. Organisation
  46. 46. Humans
  47. 47. Authenticity Innovation Design
  48. 48. How?
  49. 49. In Sweden 2012: Half of the three year olds use the internet and 40% of the two year olds. .se
  50. 50. How?
  51. 51. Wanted position But you end up here.... Insight and
  52. 52. Oh. One last thing
  53. 53. Be responsible
  54. 54. Rock on!

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