En föreläsning om framtidens kommunikationslandskap för Naturhistoriska Riksmuseet

En föreläsning om framtidens kommunikationslandskap på Naturhistoriska Riksmuseet Stockholm 2009 10 22 JOHAN RONNESTAM Strategy, Creative Director and Advisor Saturday, October 24, 2009

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“I would say that people want to ride in airplanes more and more each day -- and I shall go so far as to say they will someday regard airplane travel to be as commonplace and incidental as train travel” William Boeing Saturday, October 24, 2009

1.Kina 2.Indien 3.U.S.A 4.Facebook (+300 miljoner) 5.Indonesien Saturday, October 24, 2009

“Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce” “Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth” Mary Meeker Managing Director Morgan Stanley Saturday, October 24, 2009

Share Videos/Music/Photos/Stories Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat Saturday, October 24, 2009

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Social Networking Mobile Share Videos/Music/Photos/Stories Connectivity Presence Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat 390 MM Users 57MM Users +153% +166% Saturday, October 24, 2009

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”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006 Saturday, October 24, 2009

“Jag ska jobba hårt för att Dagens Nyheter ska hitta nya intäkter på den digitala sidan (men fråga mig inte om Facebook och Twitter för där finns jag inte med)”. Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009 Saturday, October 24, 2009

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Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Saturday, October 24, 2009

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Gary Vaynerchuk Saturday, October 24, 2009

You are Not signed in - Sign In | Live Help oak cherry bordeaux Advanced Search? Home Stuff Spirits Collectors Best Buys 90+ Wines My Cart Track Order My Account FAQ Network Join our daily email service email@email.com or through any Wine Library Daily service for our daily deals! Shopping Cart Winelibrary TV No products in your cart check out our most popular wines MY WISHLIST (0) Spotlight Features 93 Pts Robert Parker 94 Pts Wine Enthusiast 92-93 Pts Gary Vaynerchuk »Free Shipping Item! »Gary V's Picks »This just in! Saturday, October 24,Club »Monthly Wine 2009

Crush It! – The Experience Simple but sweet, buy three books and we’ll ship you a free Crush It wristband. Whether you’re looking to intimidate on the basketball court or protect against wrist sweat while you’re grinding and building your business, this wristband will ensure you do so in style. Send your receipts to wristband@vaynermedia.com Shipping will be paid for and handled by Vaynermedia. Why give an autographed copy of a book as a gift when you can get a video of the author created just for you. Buy 35 books and Gary will record a personalized message thanking you and giving a shout out to your friends. We’ll host the video on the Crush It book website so it’s easy to find and link to. Send your receipts to 35vid@vaynermedia.com We will try our best to make the video exactly how you want, however we reserve the right to withhold from Gary speaking about anything he’s not personally comfortable with. Possibly the most cost efficient way to build your business through purchasing a book. You’ll get an hour with Gary to talk about whatever you’d like, whether it be a business idea, wine, or Jets football. The conversation will take place in early 2010 preferably through Skype however we’re flexible. Send your receipts to 1hr@vaynermedia.com We will work with you to find a time that’s acceptable for both yourself and Gary. Conversation will probably take place in 2010. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left - out party is appropriately compensated. Meet great people, learn valuable business and brand building strategies, and enjoy some excellent wine afterward. Come join Gary on December 2nd for a full day of business advice followed by a wine tasting on the top of the Roger Smith Hotel. Discounted room rates are available at the Roger Smith for event guests. Send your receipts to nyevent@vaynermedia.com Participant must pay for expenses including travel and lodging, however food and drink will be provided during the event. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. Come to NYC and enjoy an exclusive dinner with Gary. Enjoy amazing food with wine chosen by Gary himself at one of Gary’s favorite restaurants. In order to preserve the intimacy of the dinner, only the first five people to send in receipts will qualify. Send your receipts to facetoface@vaynermedia.com Participant must pay for expenses including travel and lodging, however, the dinner will be paid for by Gary. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. GaryVaynerchuk.com Facebook Fanpage To contact Gary directly e- Put hashtag #crushit at the mail gary [at] winelibrary end of your tweets to WineLibrary Amazon.com [dot] com support the book. Vaynermedia Borders.com Saturday, October 24, 2009

Vad kan ni erbjuda? Saturday, October 24, 2009

3. Demokratisering av teknologi, innehåll och distribution Saturday, October 24, 2009

Open Source Utvecklar miljö 2 miljarder sålda applikationer! Saturday, October 24, 2009

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Open Source Open Source Open Source Utvecklar miljö Telefon Hårdvara + Telefon 2 miljarder sålda applikationer! Saturday, October 24, 2009

www.healthcommons.net SIGN UPIf you have a service, database, FIND SERVICESLook here for a listing of News Get the latest news and conference workflow, collection of biological materials, or content, vendors, data, commons-based information about Health Commons >> other research tools you'd like to make contracts, and other valuable tools you need for available, sign up for a listing in the Health personalized medicine and virtual Commons >> biotechnology >> ABOUT HEALTH COMMONS WATCH THE INTRODUCTORY VIDEO Solving the Health Research Puzzle Imagine a virtual marketplace or ecosystem where participants share data, knowledge, materials and services to accelerate research. The components might include databases on the results of chemical assays, toxicity screens, and clinical trials; libraries of drugs and chemical compounds; repositories of biological materials (tissue samples, cell lines, molecules), computational models predicting drug efficacies or side effects, and contract services for high- throughput genomics and proteomics, combinatorial drug screening, animal testing, biostatistics, and more. We envision a Commons where a researcher will be able to order everything needed to replicate a published experiment as easily as ordering DVDs from Amazon, where where one can create a READ THE WHITE PAPER » workflow to exploit replicated results on an industrial scale. OUR PRINCIPLES "Some Rights Reserved" Health Commons’ marketplace will slash the time, In order for network effects - like those that have transformed culture and commerce - to benefit the health Saturday, October 24, 2009 cost, and risk of developing treatments for research and delivery system, we need to use the methods of a digital commons to create a standardized

4. Verkligheten flyter ihop med teknologin Saturday, October 24, 2009

Sammanfattning ›› Människor konsumerar information och kommunikation på ett sätt vi aldrig sett förr ›› Medialandskapet är förändrat ›› Teknologi driver utvecklingen ›› Tänk alltid SEO ›› Tänk alltid socialt! ›› Skrota marknadsavdelningen och implementera marknadsföring överallt Saturday, October 24, 2009

Naturen är vår största inspirationskälla Saturday, October 24, 2009

www.ronnestam.com www.twitter.com/ronnestam www.facebook.com/ronnestam www.flickr.com/ronnestam Saturday, October 24, 2009

En föreläsning om framtidens kommunikationslandskap för Naturhistoriska Riksmuseet

by Johan Ronnestam

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En föreläsning om framtidens kommunikationslandskap för Naturhistoriska Riksmuseet Presentation Transcript