2009 09 08 Keynote Webbdagarna Malmö

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2009 09 08 Keynote Webbdagarna Malmö - Presentation Transcript

  1. Framtidens varumärkeskommunikation Webbdagarna 2009 Malmö JOHAN RONNESTAM Strateg, kreatör och rådgivare Tuesday, September 8, 2009
  2. Google Keyword ‘Johan Ronnestam’ Tuesday, September 8, 2009
  3. ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006 Tuesday, September 8, 2009
  4. “Jag ska jobba hårt för att Dagens Nyheter ska hitta nya intäkter på den digitala sidan (men fråga mig inte om Facebook och Twitter för där finns jag inte med)”. Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009 Tuesday, September 8, 2009
  5. Konsument Företag Tuesday, September 8, 2009
  6. Konsument Företag Tuesday, September 8, 2009
  7. Konversation! Tuesday, September 8, 2009
  8. Tuesday, September 8, 2009
  9. n PU Pla OT S H a ds m ix SW a rkn M Va AID r t um k PR fe är AS TV f ke C E s st Po sit ion r eri at ng eg i tl er Ko rs PULL n ne Ba Tuesday, September 8, 2009
  10. TÄNK OM TÄNK NYTT Tuesday, September 8, 2009
  11. TÄNK NYTT TÄNK OM Tuesday, September 8, 2009
  12. Tuesday, September 8, 2009
  13. 4 saker Underhållning Innovation Kreativitet Interaktivitet Tuesday, September 8, 2009
  14. trender som kommer förändra ditt sätt att göra reklam och kommunikation Tuesday, September 8, 2009
  15. 1. ALLT ditt varumärke gör blir transparent Tuesday, September 8, 2009
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  20. http://www.viddler.com/explore/dpzramon/videos/19/ Tuesday, September 8, 2009
  21. Tuesday, September 8, 2009
  22. Tuesday, September 8, 2009
  23. Tuesday, September 8, 2009
  24. Tuesday, September 8, 2009
  25. 2. Framtiden tillhör ‘nerds’ Tuesday, September 8, 2009
  26. Perfektionisten Tuesday, September 8, 2009
  27. I alla gränssnitt mot kunden... Tuesday, September 8, 2009
  28. Tuesday, September 8, 2009
  29. Tuesday, September 8, 2009
  30. Tuesday, September 8, 2009
  31. Tuesday, September 8, 2009
  32. Tuesday, September 8, 2009
  33. Tuesday, September 8, 2009
  34. ...hela vägen! Tuesday, September 8, 2009
  35. Tuesday, September 8, 2009
  36. 3. Du måste kunna tala språket ‘länk’ Tuesday, September 8, 2009
  37. Ert varumärke digitalt Tuesday, September 8, 2009
  38. Tjänster/ Produkter Ert varumärke digitalt Tuesday, September 8, 2009
  39. Tjänster/ Produkter Ert varumärke digitalt Innehåll Tuesday, September 8, 2009
  40. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Tuesday, September 8, 2009
  41. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Trafik Tuesday, September 8, 2009
  42. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Trafik Tuesday, September 8, 2009
  43. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde Trafik Tuesday, September 8, 2009
  44. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde $ Trafik Tuesday, September 8, 2009
  45. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ Trafik Tuesday, September 8, 2009
  46. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  47. Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  48. Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  49. PAI D Above & below the line reklam Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  50. PAI D Above & below the line “ABL & BTL” reklam Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  51. PAI D PA ID Above & below SEM the line Sökords- “ABL & BTL” reklam marknadsföring Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  52. PAI D PA ID FREE Above & below SEM SEO the line Sökords- Sökord- “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  53. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  54. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  55. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering Flytta budget DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  56. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering Flytta budget DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Tuesday, September 8, 2009
  57. 4. Allt handlar om konversation Tuesday, September 8, 2009
  58. Och en god konversatör är en... Tuesday, September 8, 2009
  59. ...en god lyssnare Tuesday, September 8, 2009
  60. överallt Tuesday, September 8, 2009
  61. Tuesday, September 8, 2009
  62. Tuesday, September 8, 2009
  63. Alerts Tuesday, September 8, 2009
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Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th lo gly te … file 6 rb 0 up da Pro in En up ou Tw ry e Lik 5 fo g elp H ge t blo : 4 id ur n ge w yo Pla Pa 3 lt as Pin g Te ch ult 2 re su es ch o ut g R ar Ab Blo 1 se gly is in Alerts th Tw et G Tuesday, September 8, 2009
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Se no ro View ba utes på Jo in er/ in els pp 43 m nn m in gru and ha ta n et kc es Sig r d hours ac Ronn lÄ r/b n as ost - 1 0 pe oha jon rup go - J e) g tg p @ View de utes a y.s gg lÄr 3 min (blo o as jon and 4 g? Bl a) et 7 :@ rs på m (b ou ls sta ar ch of 36 tam 10 h an ne onne se 10 es ost - ch ago - r ch e 1- nn p ck ar -f re lts ro View ba utes Se am re su er/ in pp 43 m y Sp g gru and tam in g gl lo es ow rb et ay Sh .. nn D lt. SS you r d hours Ro ali a su R r lÄ 0 :) an str re e to t fo rt as ost - 1 fan -J oh g Au ith cr ib id ge Ale lish il jon p m s ago e) blo ar W bs s w ma Eng @ View so y.s Su ar minute r in ur Ye a gg E et itte tv to yo G eate te Tw g N ew r sla de nd 44 (blo by Pin es e C an h, a cz red Tr : A ours 3y tam we ar ch m hin tam 10 h /bb nnes po ta C Tw Se ip es ost - om - ro are blo g es rch Str nn p rl.c ago su lts ro nn az a n xt ro View yu s r re /tin minute a itte M ic ro ed se : G ha ne p:/ Tw nc no ba w ma Jo yo u of htt nd 57 ch ar va Ad elp ht t O ” by ee g åG a Se .S 09 m lo rig en s p hou H rs ta en -B g ot sid 20 be ob » es g Blo : s 10 e J post - H Pre m ge or ] s ] blo gly nn 00 f [… a fro ua rh [… My ev 10 in ng ns h rc ea nd rs St View p1 Tw ro ult s ea y To fu se r“ frie tte es ll la tio es this 9 A ic y ma nd er so fo R ed ,R as m is ote d. A 8 ns av Te rm pr . te lts n va ng no esti te end ur v ren g nin ag 7 Sc ree et su an k e tim tio , In ter vo e tr Yo d T nd . J idg re R ny ica m in ur , Th nts. an bla .m 6 FA Q W ch gly A un es ta as ks yo day cou eting ra n m 5 on s ar ve e te ark t b tio in Tw nn be lin ! ers luti m tig ika e: log rtn Se : ce co m ro 09 20 5 in ha f th vo M rik n on ag 4 rb Pa So by in e ink o your ries n mu ou ris e ur cti lt P ly rt so d o ag Ma y ta m t m , L - go re om se 3 ry ing terp So an am s . es le am blic ate ] r fö r, k su 2 t fo Tw En ny Re ar w d st ur nn [… ne ge A ho ye ta Ro m g, st pu o c SS m stå die wid g an ne 9 w es f in ne e tw e m y 1 as blo He lp Br on d an py ne nn g o rit n th e w in ro n by in th ks at , R , so la m on ult yo ur n R ys ap R o Blo lin nd om ia oc om in g n res g Pla da a h han ’m o se d in la .c .c rit io h Pin ch 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis se arc t Te ha urs c in o e - J file am om .co ne ig ta n tinu le ou w ho r is om st te a is Ab g es atio con … ar o .c tam on m, d Blo e Lik ye Pr e 2 ne n n ne ne ny t th nn spir to nli Ts Ge am es är kla ly lik d 1 in ee f t… on R to V ing u an e w s b d o f R st onn ut . re ro , in had ea m S Tw yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th lo gly te … file 6 rb 0 up da Pro in En up ou Tw ry e Lik 5 fo g elp H ge t blo : 4 id ur n ge w yo Pla Pa 3 lt as Pin g Te ch ult 2 re su es ch o ut g R ar Ab Blo 1 se gly is in Alerts th Tw et G Tuesday, September 8, 2009
  66. Tuesday, September 8, 2009
  67. Tuesday, September 8, 2009
  68. 5. Distribution av kommunikation går inte att köpa, den måste du skapa själv Tuesday, September 8, 2009
  69. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, September 8, 2009
  70. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT SOCIALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, September 8, 2009
  71. Tuesday, September 8, 2009
  72. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT VIRALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Tuesday, September 8, 2009
  73. VIRALT Tuesday, September 8, 2009
  74. Den virala triangeln Tuesday, September 8, 2009
  75. Den virala triangeln Innovativ idé Tuesday, September 8, 2009
  76. Den virala triangeln Innovativ idé Partner / kändis Tuesday, September 8, 2009
  77. Den virala triangeln Innovativ idé Partner / kändis Livsstil / Kultur Tuesday, September 8, 2009
  78. Den virala triangeln Varumärke / Produkt Innovativ idé Partner / kändis Livsstil / Kultur Tuesday, September 8, 2009
  79. Innovativ idé Tuesday, September 8, 2009
  80. VARUMÄRKE / PRODUKT Tuesday, September 8, 2009
  81. PARTNERS Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Tuesday, September 8, 2009
  82. KULTUR / LIVSSTIL Konsten att trycka papper Tuesday, September 8, 2009
  83. Innovation http://www.youtube.com/watch?v=WK30c_6aKKw Tuesday, September 8, 2009
  84. KRUG’s betalade räckvidd BRAND CORE Tuesday, September 8, 2009
  85. Digg, delicious osv Email En privat YouTube osv champagne klubb Sök Samlare En socialt nätverkande KRUG’s betalade räckvidd bloggare plockar upp historien Twitter BRAND CORE Facebook En dagstidning skriver om sammarbetet En dryckes bloggare skriver om projekt En designtidning skriver om alla inblandade i projektet Tuesday, September 8, 2009
  86. Social kommunikation Tuesday, September 8, 2009
  87. 6. Förflytta dig in i ‘betasamhället’ Tuesday, September 8, 2009
  88. 43% av Googles produkter är ‘beta’ Tuesday, September 8, 2009
  89. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon Stor strategi © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  90. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  91. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  92. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  93. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  94. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  95. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  96. Tuesday, September 8, 2009
  97. Morgondagens kommunikation Microlansering, insikt, korta iterationer liten strategi © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  98. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera producera lansering mät iterativ utveckling liten strategi © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  99. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling liten strategi lär dig © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  100. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling planera producera lansering mät liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  101. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  102. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera fortsätt planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig prova något iterativ utveckling annat © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  103. m f i i lit i m i lit lit m ite ite lit lit ku t ku lär ite lär ite pr m f m f i i i lit i lit m f m m i ite lit ite lit i lit m lit ku lit ku ite lit lär ite pr lär ite pr lit ku lär ite pr m f m f i i i lit i lit m m m f ite lit ite lit i i lit lit ku ku m lär ite pr lit ite lit lär ite pr lit ku m f lär ite pr m f i i i lit i lit m m lit m f ite lit ite i ku i lit lit ku lit m lär ite pr lär ite pr ite lit lit ku m f lär ite pr i m f i lit i m i lit lit m ite lit m f ite i i lit lit ku m f ku m lär ite pr i lit lit i lit lär ite pr m ite lit ku lär ite pr ku lit lär ite pr © David Armano - Logic + Emotion, Tuesday, September 8, 2009
  104. Tuesday, September 8, 2009
  105. 7. Framtidens marknadsavdelning delar ut verktyg inte kampanjer Tuesday, September 8, 2009
  106. 0 ORDER STATUS | SERVICE & HELP Search Search options Geeks $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs design an amazing tee based on geek-dom!! Throughout History by Aled Lewis and Mitch Ansara $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 Tees starting at $9! Check ‘em all out! $18 NEW! $18 NEW! $18 NEW! $18 NEW! Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Update: Aug 31, '09 Update: Jesse Lefkowitz Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Tuesday, September 8, 2009
  107. 0 ORDER STATUS | SERVICE & HELP Search Search options $18 Reprint Infamous Mishaps $18 Reprint Routemaster by Lehel Kovacs Geeks Sponsored by Microsoft, your challenge is to design an amazing tee based on geek-dom!! 0 ORDER STATUS | SERVICE & HELP Throughout History by Aled Lewis and Mitch Ansara Search $18 Reprint $18 Reprint $15 TypeTees Search options Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Geeks Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs Tees starting at $9! Check ‘em all out! design an amazing tee based on geek-dom!! Throughout History by Aled $18 NEW! $18 NEW! $18 NEW! $18 NEW! Lewis and Mitch Ansara Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Sometimes They Don't Make Any Sense, Refrigerator Update: Aug 31, '09 Update: Jesse Lefkowitz by Rolf Nelson Threadspotting every Friday! You know they'll love it! With a chance to win over $22,500 in our Annual Bestee awards! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Tuesday, September 8, 2009
  108. 0 ORDER STATUS | SERVICE & HELP 0 Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara | SERVICE & HELP Prev in the catalog Next in the catalog ORDER STATUS Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. on Slate American Apparel kids tee 123 123 Prev in the catalog Next in the catalog Hilarious Mishaps hahahaha, great design Click here to see the size chart. Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of each illustration and the ... Check out all blogs about this design Post about this in your own blog by Aled Lewis and Mitch Ansara aka fatheed Average score: What can I say about this one eh? Eh? A collaboration 3.45 out of 5 with Mitch ‘Spacesick’ Ansara. I had this idea sketched Number scored: out and the monster in my doodle was just a vague scribbly outline. I was pleased with the feedback I got 1,149 people for the concept, but I really wanted an awesome creature and I knew I was unable to do it justice myself. I figured it was an opportunity for my first artist collaboration and that’... 7 comments All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. 123 on Slate American Apparel kids tee 123 Hilarious Mishaps hahahaha, great design Update: Aug 31, '09 Update: Jesse Lefkowitz Click here to see the size chart. Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions each illustration and the ... Check out all blogs about this design Post about this in your own blog Tuesday, September 8, 2009
  109. 0 ORDER STATUS | SERVICE & HELP fatheed aka Aled is a 27.21 year old boy, has been a member since June 18, 2006, has scored 4026 submissions, giving an average score of 2.01. URL: http://www.aledlewis.com AIM: thefattestheed Home Blogs Designs Critiques Slogans I saw this Aug 10 - 2 Comments Confessional Blog Aug 04 - 111 Comments MJ! He's back! Bricks will be shat. Aug 04 - 25 Comments Your favourite Lady Gaga Lyrics Aug 01 - 32 Comments Florence and the Machine Jul 28 - 6 Comments Tuesday, September 8, 2009
  110. Tuesday, September 8, 2009
  111. 8. Dela med dig! Tuesday, September 8, 2009
  112. Vad kan du ge bort Tuesday, September 8, 2009
  113. Tuesday, September 8, 2009
  114. Tuesday, September 8, 2009
  115. 9. Passion och innovation övervinner allt Tuesday, September 8, 2009
  116. Tuesday, September 8, 2009
  117. http://www.youtube.com/watch?v=b_X5FdpsWpg Tuesday, September 8, 2009
  118. Underhållning Innovation Kreativitet Interaktivitet Tuesday, September 8, 2009
  119. Underhållning ✓ Innovation Kreativitet Interaktivitet Tuesday, September 8, 2009
  120. Underhållning ✓ Innovation ✓ Kreativitet Interaktivitet Tuesday, September 8, 2009
  121. Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet Tuesday, September 8, 2009
  122. Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet ✘ Tuesday, September 8, 2009
  123. Tuesday, September 8, 2009
  124. 10. Bulls eye! Tuesday, September 8, 2009
  125. Det handlar inte om att nå 1 000 000 för att få 100 kunder Tuesday, September 8, 2009
  126. Det handlar om att nå rätt 10 personer som når 100 personer som når 1000 som... Tuesday, September 8, 2009
  127. Tuesday, September 8, 2009
  128. Scott McCloud Serietecknare Tuesday, September 8, 2009
  129. Tuesday, September 8, 2009
  130. Tuesday, September 8, 2009
  131. Den virala triangeln Google Chrome En serietidning om Google Chrome Serietidnings- Scott McCloud världen ( nerd world ) Tuesday, September 8, 2009
  132. 1. Allt ditt varumärke gör blir transparent 2. Framtiden tillhör ‘nerds’ 3. Du måste kunna tala språket ‘länk’ 4. Allt handlar om konversation 5. Distribution av kommunikation går inte att köpa, den måste du skapa själv 6. Förflytta dig in i ‘betasamhället’ 7. Framtidens marknadsavdelning delar ut verktyg inte kampanjer 8. Dela med dig. 9. Passion och innovation övervinner allt 10.Bulls eye! Tuesday, September 8, 2009
  133. Er kund om 13 år Tuesday, September 8, 2009
  134. Rock on! Tuesday, September 8, 2009

+ Johan RonnestamJohan Ronnestam, 2 months ago

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