“Next Generation Platforms (Social Networking +
Mobile) Driving Unprecedented Change in
Communications + Commerce”
“Mobile-Related Share Shifts Will Create / Destroy
Material Shareholder Wealth”
Mary Meeker
Managing Director Morgan Stanley
Friday, November 13, 2009
Share Videos/Music/Photos/Stories
Forum/Wall Posts
Messaging
Play Games
Status Updates
VoIP Calls
Chat
Friday, November 13, 2009
Share Videos/Music/Photos/Stories
Connectivity
Presence
Forum/Wall Posts
Messaging
Play Games
Status Updates
VoIP Calls
Chat
Friday, November 13, 2009
Social Networking Mobile
Share Videos/Music/Photos/Stories
Connectivity
Presence
Forum/Wall Posts
Messaging
Play Games
Status Updates
VoIP Calls
Chat
390 MM Users 57MM Users
+153% +166%
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Nya spelregler
Friday, November 13, 2009
Friday, November 13, 2009
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TV f
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Po
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Friday, November 13, 2009
”Technology is shifting the
power away from the
editors, the publishers, the
establishment, the media elite.
Now, it’s the people who
are in control”
Rupert Murdoch till Wired Magazine 2006
Friday, November 13, 2009
“Jag ska jobba hårt för att
Dagens Nyheter ska hitta nya
intäkter på den digitala sidan
(men fråga mig inte om
Facebook och Twitter för där
finns jag inte med)”.
Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009
Friday, November 13, 2009
2 874 860
Svenska medlemmar
Friday, November 13, 2009
127 760 svenskar i veckan
Friday, November 13, 2009
Varför går det
så fort?
Friday, November 13, 2009
13 trender
som kommer att påverka
ert sätt att göra affärer i framtiden
Friday, November 13, 2009
1. Allt sitter ihop!
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Det handlar inte om
att nå 1 000 000
för att få 100 kunder
Friday, November 13, 2009
Det handlar om att nå
rätt 10 personer som når 100
personer som når 1000 som...
Friday, November 13, 2009
Friday, November 13, 2009
Scott McCloud
Serietecknare
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Den virala triangeln
Google Chrome
En
serietidning
om Google
Chrome
Serietidnings-
Scott McCloud världen
( nerd world )
Friday, November 13, 2009
2. Total transparent
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
http://www.viddler.com/explore/dpzramon/videos/19/
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
3. Allt handlar om
konversation
Friday, November 13, 2009
50% går ut på att lyssna
Friday, November 13, 2009
...en god
lyssnare
Friday, November 13, 2009
lyssnar
noga
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Alerts
Friday, November 13, 2009
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Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
50% går ut på att tala
Friday, November 13, 2009
www
Friday, November 13, 2009
www www
Friday, November 13, 2009
Gary Vaynerchuk
Friday, November 13, 2009
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November 13, 2009
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Friday, November 13, 2009
Friday, November 13, 2009
Crush It! – The Experience
Simple but sweet, buy three books and we’ll ship you a
free Crush It wristband. Whether you’re looking to
intimidate on the basketball court or protect against wrist
sweat while you’re grinding and building your business,
this wristband will ensure you do so in style.
Send your receipts to wristband@vaynermedia.com
Shipping will be paid for and handled by Vaynermedia.
Why give an autographed copy of a book as a gift when
you can get a video of the author created just for you. Buy
35 books and Gary will record a personalized message
thanking you and giving a shout out to your friends. We’ll
host the video on the Crush It book website so it’s easy to
find and link to.
Send your receipts to 35vid@vaynermedia.com
We will try our best to make the video exactly how you want, however we reserve the
right to withhold from Gary speaking about anything he’s not personally comfortable
with.
Possibly the most cost efficient way to build your business
through purchasing a book. You’ll get an hour with Gary
to talk about whatever you’d like, whether it be a business
idea, wine, or Jets football. The conversation will take
place in early 2010 preferably through Skype however
we’re flexible.
Send your receipts to 1hr@vaynermedia.com
We will work with you to find a time that’s acceptable for both yourself and Gary.
Conversation will probably take place in 2010. This experience has a limited capacity
and participation is on a first come first serve basis. In the occasion of two
applications arriving before capacity has been announced, we will ensure that the left -
out party is appropriately compensated.
Meet great people, learn valuable business and brand
building strategies, and enjoy some excellent wine
afterward. Come join Gary on December 2nd for a full day
of business advice followed by a wine tasting on the top of
the Roger Smith Hotel. Discounted room rates are
available at the Roger Smith for event guests.
Send your receipts to nyevent@vaynermedia.com
Participant must pay for expenses including travel and lodging, however food and drink
will be provided during the event. This experience has a limited capacity and
participation is on a first come first serve basis. In the occasion of two applications
arriving before capacity has been announced, we will ensure that the left -out party is
appropriately compensated.
Come to NYC and enjoy an exclusive dinner with Gary.
Enjoy amazing food with wine chosen by Gary himself at
one of Gary’s favorite restaurants. In order to preserve the
intimacy of the dinner, only the first five people to send in
receipts will qualify.
Send your receipts to facetoface@vaynermedia.com
Participant must pay for expenses including travel and lodging, however, the dinner will
be paid for by Gary. This experience has a limited capacity and participation is on a
first come first serve basis. In the occasion of two applications arriving before capacity
has been announced, we will ensure that the left -out party is appropriately
compensated.
GaryVaynerchuk.com Facebook Fanpage To contact Gary directly e- Put hashtag #crushit at the
mail gary [at] winelibrary end of your tweets to
WineLibrary Amazon.com
[dot] com support the book.
Vaynermedia Borders.com
Friday, November 13, 2009
Vad kan ni erbjuda?
Friday, November 13, 2009
4. Demokratisering av
teknologi, innehåll och
distribution
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
www.healthcommons.net
SIGN UPIf you have a service, database, FIND SERVICESLook here for a listing of News Get the latest news and conference
workflow, collection of biological materials, or content, vendors, data, commons-based information about Health Commons >>
other research tools you'd like to make contracts, and other valuable tools you need for
available, sign up for a listing in the Health personalized medicine and virtual
Commons >> biotechnology >>
ABOUT HEALTH COMMONS WATCH THE INTRODUCTORY VIDEO
Solving the Health Research Puzzle
Imagine a virtual marketplace or ecosystem
where participants share data, knowledge,
materials and services to accelerate research.
The components might include databases on the
results of chemical assays, toxicity screens, and
clinical trials; libraries of drugs and chemical
compounds; repositories of biological materials
(tissue samples, cell lines, molecules),
computational models predicting drug efficacies
or side effects, and contract services for high-
throughput genomics and proteomics,
combinatorial drug screening, animal testing,
biostatistics, and more.
We envision a Commons where a researcher will
be able to order everything needed to replicate a
published experiment as easily as ordering DVDs
from Amazon, where where one can create a
READ THE WHITE PAPER »
workflow to exploit replicated results on an
industrial scale. OUR PRINCIPLES
"Some Rights Reserved"
Health Commons’ marketplace will slash the time, In order for network effects - like those that have transformed culture and commerce - to benefit the health
Friday, November 13, 2009 cost, and risk of developing treatments for research and delivery system, we need to use the methods of a digital commons to create a standardized
Friday, November 13, 2009
Open Source
Utvecklar miljö
2 miljarder sålda
applikationer!
Friday, November 13, 2009
Open Source Open Source
Utvecklar miljö Telefon
2 miljarder sålda
applikationer!
Friday, November 13, 2009
Open Source Open Source Open Source
Utvecklar miljö Telefon Hårdvara + Telefon
2 miljarder sålda
applikationer!
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
5. Verkligheten flyter
ihop med teknologin
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
6. Framtiden tillhör
‘nerds’
Friday, November 13, 2009
Perfektionisten
Friday, November 13, 2009
I alla gränssnitt mot
kunden...
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
...hela vägen!
Friday, November 13, 2009
Friday, November 13, 2009
7. Ni måste kunna tala
språket ‘länk’
Friday, November 13, 2009
Ert varumärke digitalt
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt Innehåll
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt Innehåll
Konvertering MÅL Värde
$ Trafik
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt Innehåll
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D
Above & below
the line
reklam
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D
Above & below
the line
“ABL & BTL” reklam
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D PA ID
Above & below SEM
the line
Sökords-
“ABL & BTL” reklam marknadsföring
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D PA ID FREE
Above & below SEM SEO
the line
Sökords- Sökord-
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering Flytta budget
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Användbarhet Comments
Produktpresentation etc...
Konvertering MÅL Värde
$ MÄT Trafik
Friday, November 13, 2009
8. Distribution av
kommunikation går inte
att köpa, den måste du
skapa själv
Friday, November 13, 2009
LLT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
Friday, November 13, 2009
LLT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT SOCIALT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
Friday, November 13, 2009
Friday, November 13, 2009
LLT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT AL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALL
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
T ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT VIRALT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LLT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
LT ALLT ALLT ALLT ALLT ALLT ALLT
ALLT ALLT ALLT ALLT ALLT ALLT ALLT
Friday, November 13, 2009
VIRALT
Friday, November 13, 2009
Den virala triangeln
Friday, November 13, 2009
Den virala triangeln
Innovativ
idé
Friday, November 13, 2009
Den virala triangeln
Innovativ
idé
Partner / kändis
Friday, November 13, 2009
Den virala triangeln
Innovativ
idé
Partner / kändis Livsstil / Kultur
Friday, November 13, 2009
Den virala triangeln
Varumärke / Produkt
Innovativ
idé
Partner / kändis Livsstil / Kultur
Friday, November 13, 2009
Innovativ
idé
Friday, November 13, 2009
VARUMÄRKE / PRODUKT
Friday, November 13, 2009
PARTNERS
Visionaire
Sophie Calle, Andreas Gursky, Cai Guo-Qiang,
Steven Klein, Yayoi Kusama, Alasdair
McLellan, Steven Meisel, Guido Mocafico,
Nicola Formichetti/Gareth Pugh, Sølve
Sundsbø, and Mario Testino.
Friday, November 13, 2009
KULTUR / LIVSSTIL
Konsten att trycka papper
Friday, November 13, 2009
Innovation
http://www.youtube.com/watch?v=WK30c_6aKKw
Friday, November 13, 2009
KRUG’s betalade räckvidd
BRAND CORE
Friday, November 13, 2009
Digg, delicious osv
Email
En privat YouTube osv
champagne
klubb
Sök
Samlare
En socialt nätverkande
KRUG’s betalade räckvidd bloggare plockar upp
historien
Twitter
BRAND CORE
Facebook
En dagstidning
skriver om
sammarbetet
En dryckes bloggare
skriver om projekt
En designtidning
skriver om alla
inblandade i
projektet
Friday, November 13, 2009
Social kommunikation
Friday, November 13, 2009
9. Förflytta dig in i
‘betasamhället’
Friday, November 13, 2009
43% av Googles
produkter är ‘beta’
Friday, November 13, 2009
0
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fatheed aka Aled is a 27.21 year old boy, has been a member since June 18,
2006, has scored 4026 submissions, giving an average score of 2.01.
URL: http://www.aledlewis.com
AIM: thefattestheed
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Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
11. Dela med dig!
Friday, November 13, 2009
Vad kan du
ge bort
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
12. Konkurrenterna
kommer från nytt håll
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
Friday, November 13, 2009
13. Passion och
innovation övervinner allt
Friday, November 13, 2009
Friday, November 13, 2009
http://www.youtube.com/watch?v=b_X5FdpsWpg
Friday, November 13, 2009
Underhållning
Innovation
Kreativitet
Interaktivitet
Friday, November 13, 2009
Underhållning ✓
Innovation
Kreativitet
Interaktivitet
Friday, November 13, 2009
Underhållning ✓
Innovation ✓
Kreativitet
Interaktivitet
Friday, November 13, 2009
1. Allt sitter ihop!
2. Total transparent
3. Allt handlar om konversation
4. Demokratisering av teknologi, innehåll och distribution
5. Verkligheten flyter ihop med teknologin
6. Framtiden tillhör ‘nerds’
7. Ni måste kunna tala språket ‘länk’
8. Distribution av kommunikation går inte att köpa, den måste du skapa själv
9. Förflytta dig in i ‘betasamhället’
10. Framtidens marknadsavdelning delar ut verktyg inte kampanjer
11. Dela med dig!
12. Konkurrenterna kommer från nytt håll
13. Passion och innovation övervinner allt
Friday, November 13, 2009
Sammanfattning
›› Människor konsumerar information och
kommunikation på ett sätt vi aldrig sett förr
›› Medialandskapet är förändrat
›› Teknologi driver utvecklingen
›› Tänk alltid SEO
›› Tänk alltid socialt!
›› Skrota marknadsavdelningen och
implementera marknadsföring överallt
Friday, November 13, 2009
Idag genomförde jag en föreläsning i Båstad. Ja more
Idag genomförde jag en föreläsning i Båstad. Jag träffade 15 chefer och mellanchefer som genomgått en Executive MBA utbildning. Målet med föreläsningen var att inspirera och få upp ögonen för framtidens affärsklimat. less
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