13 trender som kommer påverka din affär i framtiden

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Idag genomförde jag en föreläsning i Båstad. Jag träffade 15 chefer och mellanchefer som genomgått en Executive MBA utbildning. Målet med föreläsningen var att inspirera och få upp ögonen för …

Idag genomförde jag en föreläsning i Båstad. Jag träffade 15 chefer och mellanchefer som genomgått en Executive MBA utbildning. Målet med föreläsningen var att inspirera och få upp ögonen för framtidens affärsklimat.

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  • 1. Johan Ronnestam Båstad 2009 11 13 Friday, November 13, 2009
  • 2. 13 trender som kommer att påverka ert sätt att göra affärer i framtiden Johan Ronnestam Båstad 2009 11 13 Friday, November 13, 2009
  • 3. Google Keyword ‘Johan Ronnestam’ Friday, November 13, 2009
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  • 7. 1972 Friday, November 13, 2009
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  • 11. 1943 Friday, November 13, 2009
  • 12. 1943 Friday, November 13, 2009
  • 13. 2006 Friday, November 13, 2009
  • 14. 2006 Friday, November 13, 2009
  • 15. 1.Kina 2.Indien 3.U.S.A 4.Facebook (+300 miljoner) 5.Indonesien Friday, November 13, 2009
  • 16. “Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce” “Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth” Mary Meeker Managing Director Morgan Stanley Friday, November 13, 2009
  • 17. Share Videos/Music/Photos/Stories Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat Friday, November 13, 2009
  • 18. Share Videos/Music/Photos/Stories Connectivity Presence Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat Friday, November 13, 2009
  • 19. Social Networking Mobile Share Videos/Music/Photos/Stories Connectivity Presence Forum/Wall Posts Messaging Play Games Status Updates VoIP Calls Chat 390 MM Users 57MM Users +153% +166% Friday, November 13, 2009
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  • 22. Nya spelregler Friday, November 13, 2009
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  • 24. n PU Pla OT S H a ds m ix SW a rkn M Va AID r t um k PR fe är AS TV f ke C E ss Po tr sit ion eri at ng eg i tl er Ko rs PULL n ne Ba Friday, November 13, 2009
  • 25. ”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control” Rupert Murdoch till Wired Magazine 2006 Friday, November 13, 2009
  • 26. “Jag ska jobba hårt för att Dagens Nyheter ska hitta nya intäkter på den digitala sidan (men fråga mig inte om Facebook och Twitter för där finns jag inte med)”. Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009 Friday, November 13, 2009
  • 27. TÄNK OM TÄNK NYTT Friday, November 13, 2009
  • 28. TÄNK NYTT TÄNK OM Friday, November 13, 2009
  • 29. Konsument Företag Friday, November 13, 2009
  • 30. Konsument Företag Friday, November 13, 2009
  • 31. Konversation! Friday, November 13, 2009
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  • 34. KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT KONSUMENTMAKT Friday, November 13, 2009
  • 35. Friday, November 13, 2009
  • 36. 128 409 Invånare Friday, November 13, 2009
  • 37. 2 874 860 Svenska medlemmar Friday, November 13, 2009
  • 38. 127 760 svenskar i veckan Friday, November 13, 2009
  • 39. Varför går det så fort? Friday, November 13, 2009
  • 40. 13 trender som kommer att påverka ert sätt att göra affärer i framtiden Friday, November 13, 2009
  • 41. 1. Allt sitter ihop! Friday, November 13, 2009
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  • 51. Friday, November 13, 2009
  • 52. Det handlar inte om att nå 1 000 000 för att få 100 kunder Friday, November 13, 2009
  • 53. Det handlar om att nå rätt 10 personer som når 100 personer som når 1000 som... Friday, November 13, 2009
  • 54. Friday, November 13, 2009
  • 55. Scott McCloud Serietecknare Friday, November 13, 2009
  • 56. Friday, November 13, 2009
  • 57. Friday, November 13, 2009
  • 58. Den virala triangeln Google Chrome En serietidning om Google Chrome Serietidnings- Scott McCloud världen ( nerd world ) Friday, November 13, 2009
  • 59. 2. Total transparent Friday, November 13, 2009
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  • 64. http://www.viddler.com/explore/dpzramon/videos/19/ Friday, November 13, 2009
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  • 66. Friday, November 13, 2009
  • 67. Friday, November 13, 2009
  • 68. Friday, November 13, 2009
  • 69. 3. Allt handlar om konversation Friday, November 13, 2009
  • 70. 50% går ut på att lyssna Friday, November 13, 2009
  • 71. ...en god lyssnare Friday, November 13, 2009
  • 72. lyssnar noga Friday, November 13, 2009
  • 73. Friday, November 13, 2009
  • 74. Friday, November 13, 2009
  • 75. Alerts Friday, November 13, 2009
  • 76. ch ar w Se no in Jo in n Sig og Bl ) e ta (b 7 ch 36 ar of se 10 ch re e 1- ar -f lts Se su am re y Sp g g in gl lo ow rb ay Sh .. SS you a D lt. R r ali su to t fo rt str re ib e ge Ale lish g Au ith cr id il blo ar W bs s w ma Eng Su t a in ur Ye E to yo ew e G eate te g N r sla Pin e C an es Tr ch hin ar m ta C Tw Se ip blo g es Str nn h a ro arc az n xt M ic ro ed se : G ha ne nc no ba w ma Jo yo u of ch ar va Ad elp ht t O ” by ee g Se .S 09 m lo H rig en en -B g ot sid ta 20 be es g Blo H Pre : s ge or ] s ] blo m gly nn f [… ha fro ua h [… My ns in r Tw ro s ng rc ea nd rs ult ea y r“ frie tte la es ll tio es this y ma nd A ic fo R ed , R as m is ote d. A pr . te lts n va ng no esti te end ur v ren g nin ag su an k e tim tio , In ter vo e tr Yo d T nd . 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Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Friday, November 13, 2009
  • 77. rch ea gS w no in Jo n in blo Sig cro lp Mi He ch ar Se log ly b ro Mic ing ay aD ali log str . log rb Au lt.. rb Tw ou S ar su RS you gy Ye re to r Pin Ne w ith be t fo rt h se W cri idge arc bs Ale Se ine Su as w ail Ch t Em log m Ge rob ta trip ate Mic es az aS Cre nn w: a G ea rch ro no m d är gS ht t Oba me ad le ow ... t rig en r ly Blo Ho resid öte e...v oog Sh Tw itte ing ” tt m on r G tam P Tw n e iPh d ä Ja iku es frå d är ...va ca nn cis va S. Ide nti ro pre .... RS er r“ er rer" är es tam ep fo Ble ggy lts mm atö ad Ro nn Blo aw s su Ko ik ...v an reta utl [? ] re k. mun gg. oh elt La ux O ch ac lo -J nk Lin nce sa y ar o t om b go rs l e lts : J ra "k ikro . sa w to su Po ice Se ute tte vä y re tam io r M v.. 0 min ff rm te do te Su iT A da es en d ä os in k li TW Up nn t s va är 1 ro trem id.... ad urs a nd h m gic oc det ex dro r....v - 4 ho an n... 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SS you r d hours Ro ali a su R r lÄ 0 :) an str re e to t fo rt as ost - 1 fan -J oh g Au ith cr ib id ge Ale lish il jon p m s ago e) blo ar W bs s w ma Eng @ View so y.s Su ar minute r in ur Ye a gg E et itte tv to yo G eate te Tw g N ew r sla de nd 44 (blo by Pin es e C an h, a cz red Tr : A ours 3y tam we ar ch m hin tam 10 h /bb nnes po ta C Tw Se ip es ost - om - ro are blo g es rch Str nn p rl.c ago su lts ro nn az a n xt ro View yu s r re /tin minute a itte M ic ro ed se : G ha ne p:/ Tw nc no ba w ma Jo yo u of htt nd 57 ch ar va Ad elp ht t O ” by ee g åG a Se .S 09 m lo rig en s p hou H rs ta en -B g ot sid 20 be ob » es g Blo : s 10 e J post - H Pre m ge or ] s ] blo gly nn 00 f [… a fro ua rh [… My ev 10 in ng ns h rc ea nd rs St View p1 Tw ro ult s ea y To fu se r“ frie tte es ll la tio es this 9 A ic y ma nd er so fo R ed ,R as m is ote d. A 8 ns av Te rm pr . te lts n va ng no esti te end ur v ren g nin ag 7 Sc ree et su an k e tim tio , In ter vo e tr Yo d T nd . J idg re R ny ica m in ur , Th nts. an bla .m 6 FA Q W ch gly A un es ta as ks yo day cou eting ra n m 5 on s ar ve e te ark t b tio in Tw nn be lin ! ers luti m tig ika e: log rtn Se : ce co m ro 09 20 5 in ha f th vo M rik n on ag 4 rb Pa So by in e ink o your ries n mu ou ris e ur cti lt P ly rt so d o ag Ma y ta m t m , L - go re om se 3 ry ing terp So an am s . es le am blic ate ] r fö r, k su 2 t fo Tw En ny Re ar w d st ur nn [… ne ge A ho ye ta Ro m g, st pu o c SS m stå die wid g an ne 9 w es f in ne e tw e m y 1 as blo He lp Br on d an py ne nn g o rit n th e w in ro n by in th ks at , R , so la m on ult yo ur n R ys ap R o Blo lin nd om ia oc om in g n res g Pla da a h han ’m o se d in la .c .c rit io h Pin ch 5 29 all t I ag hoo ate 4 , B m la/s m sta ita m w vis se arc t Te ha urs c in o e - J file am om .co ne ig ta n tinu le ou w ho r is om st te a is Ab g es atio con … ar o .c tam on m, d Blo e Lik ye Pr e 2 ne n n ne ne ny t th nn spir to nli Ts Ge am es är kla ly lik d 1 in ee f t… on R to V ing u an e w s b d o f R st onn ut . re ro , in had ea m S Tw yo ys Th ha ou g o ne R åa bl.a on day lt I gr a er o If 5 da nd. tam ly pr Blo on go in ch tv r på 1 Tre es me n’ the t fe es ns … nn tre le : R s a r o ne tio of Jus un ch n a 00 00 alk er ur tte tio ira ink m. w 4 o ex rofi la ha 13 ou R rit ho rtsä flek sp , L a n d er n y Lik e I’m P vo 11 fo v re In m e 4 io va vis om ov the -fa and erna m a e y sta inc ‘M ne s le te m, ] nd d SS ys rit r y.s d on up h o g [… (a an s R 9 da -favo n i fo Ta lk lle in r een l dis .c lo , b isit a q or ue r. tio ca o b . am ta d we tam 1 SS a R pir n ag ve it is st or re “S es nd e v in va rfö bp fea ing onn tu s le io ys d I’ re ne frie u up ra 0 in pt… ofi y uniq Pr ct da an he on eb , stn r m ne rk la Lik e up se 8 ing ell, f R w SVT gpo ”, på is 80 u li fö st h … w and orn W g o Ts o in blog on? nd 81 Yo att in tre d 4 s. ne th m n’. Blo SV s ag i sin racti e a m ] på te m A mon rday iratio Th g h diu [… nt mig r, in r, 1 tu sp le om inute river l inte da y y , blo sta så a å ök on e ha n ha Sa y In ofi h Jo ag am 1 m s oc k ia er r m wit ar rs ti 0 Pr on la n, id ‘M st d 1 tam e s eli oth ea ed an t y az gg a fö re blo sk iga lla jag ne s an nes is th e C kä er a Lik on ur n e nn r! ust Las am k, oo l. Ja efin g tl ] till nn R 9 ho n Ro wher Jo ha tte in J ou! en eb b [… aks vä 1 ha ut p… be go nk y s be ac te fe åra lle illb de hä T alla Jo e b ing le be rs a ha ay ,F e v m e. am m helv fall ow 0 sit tsn rofi ’ll ou a T alw st ta sa ar ch kn t sa P r I 3 h ith I’ve ne n es in i ga n , vid d o t e tha e ea d 2 w d! on ke nn å ån ge er år bu m er ro har s r i m Lik k sin läs ädg lin cy t y an tarts ore R e g of tv es g ttin en ex ys s n an lle s tr in sit nä joh Du hå link le ag g lla h ja ga 1 N 9 da post m ho Blo , li oc mli Te n n io PR la o in fel. prätt 1 in . am n he t in io vis e vis 1 is I’ Th its ). cia ag r up n 1 ha ör st mla år ca le Te so m e 0 vis … ofi le so urs Du och ymla nf ne y , v qu is te le ] h by ok Pr e ho . ta on M S till [… edis ed Iw ne r re up Q i d 2 am rke l m r u an ch på R f it e c on Sw nli Lik c e and est stä rea lle Joh el o jag ne ati du t o to rm ys nn erk the - e in rtik r do to un ic the pro ou ve ea e vä 7 da n Ro nätv ke ha m of en ] ör go n a n tru gr m n ? [… co lt I m nf s a go å tä e os om EO b 1 ha la le rn a l c , C ve rta tion ave I fe Jo cia rofi na ur nå h s Ta nica y h ngs 11 So P in ho till c co es cia ton t ha a 23 ar l. O es ch So il us nt mu nall eeti Lik e ar nd nk tike m un cit y, Ham m cie com e fi f m t v s a n lä ar tu is pli va th An y, ey’v h o ie la At day h ha ms In qu n Sim m us E ly ld licit th nc 9 oc esta io e , fro O p en bu vis vio ks … nn le Liv ail Ob lin e Sim wh a de ay, en from o le in 1 ofi m . Te R in Pr o an live 2 e … h ag t am un r d Th e 0 Lik is s go wa s st D the ren. hom 10 e ur g I ed ho ta ne he ano ild g p us Sw h.. . 4 rnin Be on t t st ch min To of w an d o m Pla y of R ou Ju k o sic r c ve r rm s ys this T g ab in h fte sa Te da er SV Blo g go wit a » en 2 7 rli e in s a ek ow re ge t e Ea at th … gg ute we . N am 10 Sc id Lik th cid ofi le lo min f a ver st W de Pr I b 43 ell o a fe ne 9 Q on FA ns am an as wit d h h R tio of hy urs k w ing g 8 er s So lu W 2 ho wee orn Blo rtn e 2 st m 7 Pa ris is g! rp La th blo gly te … file 6 0 up da Pro ur in En e up yo Tw Lik 5 or g elp tf blo H : 4 ge ur n id ge w yo Pla Pa 3 lt as Pin g Te c h ult 2 re su es t h ou g R rc Ab Blo 1 se a gly is in Alerts th Tw et G Friday, November 13, 2009
  • 78. Friday, November 13, 2009
  • 79. Friday, November 13, 2009
  • 80. 50% går ut på att tala Friday, November 13, 2009
  • 81. www Friday, November 13, 2009
  • 82. www www Friday, November 13, 2009
  • 83. Gary Vaynerchuk Friday, November 13, 2009
  • 84. You are Not signed in - Sign In | Live Help oak cherry bordeaux Advanced Search? Home Stuff Spirits Collectors Best Buys 90+ Wines My Cart Track Order My Account FAQ Network Join our daily email service email@email.com or through any Wine Library Daily service for our daily deals! Shopping Cart Winelibrary TV No products in your cart check out our most popular wines MY WISHLIST (0) Spotlight Features 93 Pts Robert Parker 94 Pts Wine Enthusiast 92-93 Pts Gary Vaynerchuk »Free Shipping Item! »Gary V's Picks »This just in! Friday,Monthly Wine Club » November 13, 2009
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  • 90. Crush It! – The Experience Simple but sweet, buy three books and we’ll ship you a free Crush It wristband. Whether you’re looking to intimidate on the basketball court or protect against wrist sweat while you’re grinding and building your business, this wristband will ensure you do so in style. Send your receipts to wristband@vaynermedia.com Shipping will be paid for and handled by Vaynermedia. Why give an autographed copy of a book as a gift when you can get a video of the author created just for you. Buy 35 books and Gary will record a personalized message thanking you and giving a shout out to your friends. We’ll host the video on the Crush It book website so it’s easy to find and link to. Send your receipts to 35vid@vaynermedia.com We will try our best to make the video exactly how you want, however we reserve the right to withhold from Gary speaking about anything he’s not personally comfortable with. Possibly the most cost efficient way to build your business through purchasing a book. You’ll get an hour with Gary to talk about whatever you’d like, whether it be a business idea, wine, or Jets football. The conversation will take place in early 2010 preferably through Skype however we’re flexible. Send your receipts to 1hr@vaynermedia.com We will work with you to find a time that’s acceptable for both yourself and Gary. Conversation will probably take place in 2010. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left - out party is appropriately compensated. Meet great people, learn valuable business and brand building strategies, and enjoy some excellent wine afterward. Come join Gary on December 2nd for a full day of business advice followed by a wine tasting on the top of the Roger Smith Hotel. Discounted room rates are available at the Roger Smith for event guests. Send your receipts to nyevent@vaynermedia.com Participant must pay for expenses including travel and lodging, however food and drink will be provided during the event. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. Come to NYC and enjoy an exclusive dinner with Gary. Enjoy amazing food with wine chosen by Gary himself at one of Gary’s favorite restaurants. In order to preserve the intimacy of the dinner, only the first five people to send in receipts will qualify. Send your receipts to facetoface@vaynermedia.com Participant must pay for expenses including travel and lodging, however, the dinner will be paid for by Gary. This experience has a limited capacity and participation is on a first come first serve basis. In the occasion of two applications arriving before capacity has been announced, we will ensure that the left -out party is appropriately compensated. GaryVaynerchuk.com Facebook Fanpage To contact Gary directly e- Put hashtag #crushit at the mail gary [at] winelibrary end of your tweets to WineLibrary Amazon.com [dot] com support the book. Vaynermedia Borders.com Friday, November 13, 2009
  • 91. Vad kan ni erbjuda? Friday, November 13, 2009
  • 92. 4. Demokratisering av teknologi, innehåll och distribution Friday, November 13, 2009
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  • 96. www.healthcommons.net SIGN UPIf you have a service, database, FIND SERVICESLook here for a listing of News Get the latest news and conference workflow, collection of biological materials, or content, vendors, data, commons-based information about Health Commons >> other research tools you'd like to make contracts, and other valuable tools you need for available, sign up for a listing in the Health personalized medicine and virtual Commons >> biotechnology >> ABOUT HEALTH COMMONS WATCH THE INTRODUCTORY VIDEO Solving the Health Research Puzzle Imagine a virtual marketplace or ecosystem where participants share data, knowledge, materials and services to accelerate research. The components might include databases on the results of chemical assays, toxicity screens, and clinical trials; libraries of drugs and chemical compounds; repositories of biological materials (tissue samples, cell lines, molecules), computational models predicting drug efficacies or side effects, and contract services for high- throughput genomics and proteomics, combinatorial drug screening, animal testing, biostatistics, and more. We envision a Commons where a researcher will be able to order everything needed to replicate a published experiment as easily as ordering DVDs from Amazon, where where one can create a READ THE WHITE PAPER » workflow to exploit replicated results on an industrial scale. OUR PRINCIPLES "Some Rights Reserved" Health Commons’ marketplace will slash the time, In order for network effects - like those that have transformed culture and commerce - to benefit the health Friday, November 13, 2009 cost, and risk of developing treatments for research and delivery system, we need to use the methods of a digital commons to create a standardized
  • 97. Friday, November 13, 2009
  • 98. Open Source Utvecklar miljö 2 miljarder sålda applikationer! Friday, November 13, 2009
  • 99. Open Source Open Source Utvecklar miljö Telefon 2 miljarder sålda applikationer! Friday, November 13, 2009
  • 100. Open Source Open Source Open Source Utvecklar miljö Telefon Hårdvara + Telefon 2 miljarder sålda applikationer! Friday, November 13, 2009
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  • 113. 5. Verkligheten flyter ihop med teknologin Friday, November 13, 2009
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  • 117. 6. Framtiden tillhör ‘nerds’ Friday, November 13, 2009
  • 118. Perfektionisten Friday, November 13, 2009
  • 119. I alla gränssnitt mot kunden... Friday, November 13, 2009
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  • 126. ...hela vägen! Friday, November 13, 2009
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  • 128. 7. Ni måste kunna tala språket ‘länk’ Friday, November 13, 2009
  • 129. Ert varumärke digitalt Friday, November 13, 2009
  • 130. Tjänster/ Produkter Ert varumärke digitalt Friday, November 13, 2009
  • 131. Tjänster/ Produkter Ert varumärke digitalt Innehåll Friday, November 13, 2009
  • 132. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Friday, November 13, 2009
  • 133. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Trafik Friday, November 13, 2009
  • 134. Tjänster/ Produkter Ert varumärke digitalt Innehåll Värde Trafik Friday, November 13, 2009
  • 135. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde Trafik Friday, November 13, 2009
  • 136. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering Värde $ Trafik Friday, November 13, 2009
  • 137. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ Trafik Friday, November 13, 2009
  • 138. Tjänster/ Produkter Ert varumärke digitalt Innehåll Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 139. Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Comments etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 140. Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 141. PAI D Above & below the line reklam Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 142. PAI D Above & below the line “ABL & BTL” reklam Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 143. PAI D PA ID Above & below SEM the line Sökords- “ABL & BTL” reklam marknadsföring Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 144. PAI D PA ID FREE Above & below SEM SEO the line Sökords- Sökord- “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 145. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 146. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
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  • 153. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 154. PAI D PA ID FREE FREE Above & below SEM SEO Sociala the line Sökords- Sökord- media “ABL & BTL” reklam marknadsföring soptimering Reklam Internet PR Event Point of sale Paketering Flytta budget DM osv... Tjänster/ Produkter Ert varumärke digitalt Innehåll “Socialt innehåll” Flickr YouTube Delicious RSS Widgets Wikis Forum Användbarhet Comments Produktpresentation etc... Konvertering MÅL Värde $ MÄT Trafik Friday, November 13, 2009
  • 155. 8. Distribution av kommunikation går inte att köpa, den måste du skapa själv Friday, November 13, 2009
  • 156. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Friday, November 13, 2009
  • 157. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT SOCIALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Friday, November 13, 2009
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  • 159. LLT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT AL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALL ALLT ALLT ALLT ALLT ALLT ALLT ALLT T ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT VIRALT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT LT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT ALLT Friday, November 13, 2009
  • 160. VIRALT Friday, November 13, 2009
  • 161. Den virala triangeln Friday, November 13, 2009
  • 162. Den virala triangeln Innovativ idé Friday, November 13, 2009
  • 163. Den virala triangeln Innovativ idé Partner / kändis Friday, November 13, 2009
  • 164. Den virala triangeln Innovativ idé Partner / kändis Livsstil / Kultur Friday, November 13, 2009
  • 165. Den virala triangeln Varumärke / Produkt Innovativ idé Partner / kändis Livsstil / Kultur Friday, November 13, 2009
  • 166. Innovativ idé Friday, November 13, 2009
  • 167. VARUMÄRKE / PRODUKT Friday, November 13, 2009
  • 168. PARTNERS Visionaire Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino. Friday, November 13, 2009
  • 169. KULTUR / LIVSSTIL Konsten att trycka papper Friday, November 13, 2009
  • 170. Innovation http://www.youtube.com/watch?v=WK30c_6aKKw Friday, November 13, 2009
  • 171. KRUG’s betalade räckvidd BRAND CORE Friday, November 13, 2009
  • 172. Digg, delicious osv Email En privat YouTube osv champagne klubb Sök Samlare En socialt nätverkande KRUG’s betalade räckvidd bloggare plockar upp historien Twitter BRAND CORE Facebook En dagstidning skriver om sammarbetet En dryckes bloggare skriver om projekt En designtidning skriver om alla inblandade i projektet Friday, November 13, 2009
  • 173. Social kommunikation Friday, November 13, 2009
  • 174. 9. Förflytta dig in i ‘betasamhället’ Friday, November 13, 2009
  • 175. 43% av Googles produkter är ‘beta’ Friday, November 13, 2009
  • 176. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon Stor strategi © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 177. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 178. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera test med Stor strategi konsumenter focus grupper © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 179. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 180. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr Stor strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 181. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 182. Kommunikation idag Stora idéer, stor lansering, stor budget - megafon korrigera mät kampanj webkampanj test med pr ny stor Stor strategi strategi konsumenter butik reklam etc. focus grupper stor lansering © David Armano - Logic + Emotion, Friday, November 13, 2009
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  • 184. Morgondagens kommunikation Microlansering, insikt, korta iterationer liten strategi © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 185. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera producera lansering mät iterativ utveckling liten strategi © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 186. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling liten strategi lär dig © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 187. Morgondagens kommunikation Microlansering, insikt, korta iterationer planera insikt producera lansering mät modifiera liten strategi iterativ utveckling planera producera lansering mät liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 188. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig iterativ utveckling © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 189. Morgondagens kommunikation Microlansering, insikt, korta iterationer modifiera fortsätt planera insikt producera lansering insikt liten strategi mät modifiera liten strategi iterativ utveckling planera producera lansering mät kunskap liten strategi lär dig prova något iterativ utveckling annat © David Armano - Logic + Emotion, Friday, November 13, 2009
  • 190. Friday, November 13, 2009
  • 191. 10. Framtidens marknadsavdelning delar ut verktyg inte kampanjer Friday, November 13, 2009
  • 192. 0 ORDER STATUS | SERVICE & HELP Search Search options Geeks $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs design an amazing tee based on geek-dom!! Throughout History by Aled Lewis and Mitch Ansara $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 Tees starting at $9! Check ‘em all out! $18 NEW! $18 NEW! $18 NEW! $18 NEW! Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Update: Aug 31, '09 Update: Jesse Lefkowitz Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Friday, November 13, 2009
  • 193. 0 ORDER STATUS | SERVICE & HELP Search Search options $18 Reprint Infamous Mishaps $18 Reprint Routemaster by Lehel Kovacs Geeks Sponsored by Microsoft, your challenge is to design an amazing tee based on geek-dom!! 0 ORDER STATUS | SERVICE & HELP Throughout History by Aled Lewis and Mitch Ansara Search $18 Reprint $18 Reprint $15 TypeTees Search options Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But Sometimes They Don't Make Any Sense, Refrigerator by Rolf Nelson With a chance to win over $22,500 in our Annual Bestee awards! Join the newsletter to stay in the loop! Enter your email address... Join Grab our RSS feed Become a fan on Facebook Follow us on Twitter Make us your Flickr contact Be our MySpace friend Join the Threadless community and help us choose which designs become Threadless tees! $18 NEW! $18 NEW! Geeks Castle Mama by Matt Lyon Sky Thief by Chow Hon Lam Mandrill Kong Animal With F... by Nirvana10588 by Newyorker588 $18 Reprint $18 Reprint Sponsored by Microsoft, your challenge is to Infamous Mishaps Routemaster by Lehel Kovacs Tees starting at $9! Check ‘em all out! design an amazing tee based on geek-dom!! Throughout History by Aled $18 NEW! $18 NEW! $18 NEW! $18 NEW! Lewis and Mitch Ansara Jurassircus by Florent Et Tu, Crouton? (The Help by Chow Hon Lam Tar by Frederik Wepener More Bocognani Assassination of Caesar Dressing) by Ben Douglass Threadless Friday Update 09-04- 09 $15 TypeTees $15 TypeTees $25 Select $25 Select My Better Half by Katrina Rock is dead and paper Stan, the Forgotten Fall Into the Sun by Robert Vaughan killed it. by Rob McFadden Luckdragon, and His Italian Gould Skydog Skeletori by David Creighton-Pester $18 Reprint $18 Reprint Vampires Beware by Ian The Day The Fire Brigade Leino Went On Strike by The Boy Fitz Hammond $18 Reprint $18 Reprint $15 TypeTees Conservation Status by Aled Lewis Nuts! by Barnaby Bocock Haikus Are Easy, But $18 Reprint $18 Classic $18 Classic Friday, I'm In Love! by Loy Valera Infinity MPG by Ross Zietz Calling Home by Glenn Jones Sometimes They Don't Make Any Sense, Refrigerator Update: Aug 31, '09 Update: Jesse Lefkowitz by Rolf Nelson Threadspotting every Friday! You know they'll love it! With a chance to win over $22,500 in our Annual Bestee awards! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions Friday, November 13, 2009
  • 194. 0 ORDER STATUS | SERVICE & HELP 0 Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara ORDER STATUS | SERVICE & HELP Prev in the catalog Next in the catalog Infamous Mishaps Throughout History by Aled Lewis and Mitch Ansara All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. on Slate American Apparel kids tee 123 123 Prev in the catalog Next in the catalog Hilarious Mishaps hahahaha, great design Click here to see the size chart. Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of each illustration and the ... Check out all blogs about this design Post about this in your own blog by Aled Lewis and Mitch Ansara aka fatheed Average score: What can I say about this one eh? Eh? A collaboration 3.45 out of 5 with Mitch ‘Spacesick’ Ansara. I had this idea sketched Number scored: out and the monster in my doodle was just a vague scribbly outline. I was pleased with the feedback I got 1,149 people for the concept, but I really wanted an awesome creature and I knew I was unable to do it justice myself. I figured it was an opportunity for my first artist collaboration and that’... 7 comments All submitted pictures of this on Heather Grey American Apparel tee Submit a photo of yourself wearing this Login or join Threadless to tell friends about products you want or think they'd want to earn on Heather Grey American Apparel tee points! Plastisol ink, 8-color screen print and a chino additive for softness. 123 on Slate American Apparel kids tee 123 Hilarious Mishaps hahahaha, great design Update: Aug 31, '09 Update: Jesse Lefkowitz Click here to see the size chart. Threadspotting every Friday! You know they'll love it! Catalog ! Stock Chart ! Select ! Type Tees ! 12 Club ! Kids! Score Designs ! Submit Ideas ! Photos ! Loves ! Street Team ! Forum News ! Help ! Order Status ! Contact ! Press ! Jobs Monstery Mishaps Vanessa is right ... this shirt is so cute! The altering scale of © 2009, a skinnyCorp LLC company. All designs Copyright by owner. Privacy Policy. Terms of Use. Weekly new tees In stock News Submissions each illustration and the ... Check out all blogs about this design Post about this in your own blog Friday, November 13, 2009
  • 195. 0 ORDER STATUS | SERVICE & HELP fatheed aka Aled is a 27.21 year old boy, has been a member since June 18, 2006, has scored 4026 submissions, giving an average score of 2.01. URL: http://www.aledlewis.com AIM: thefattestheed Home Blogs Designs Critiques Slogans I saw this Aug 10 - 2 Comments Confessional Blog Aug 04 - 111 Comments MJ! He's back! Bricks will be shat. Aug 04 - 25 Comments Your favourite Lady Gaga Lyrics Aug 01 - 32 Comments Florence and the Machine Jul 28 - 6 Comments Friday, November 13, 2009
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  • 200. 11. Dela med dig! Friday, November 13, 2009
  • 201. Vad kan du ge bort Friday, November 13, 2009
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  • 210. 12. Konkurrenterna kommer från nytt håll Friday, November 13, 2009
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  • 216. 13. Passion och innovation övervinner allt Friday, November 13, 2009
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  • 218. http://www.youtube.com/watch?v=b_X5FdpsWpg Friday, November 13, 2009
  • 219. Underhållning Innovation Kreativitet Interaktivitet Friday, November 13, 2009
  • 220. Underhållning ✓ Innovation Kreativitet Interaktivitet Friday, November 13, 2009
  • 221. Underhållning ✓ Innovation ✓ Kreativitet Interaktivitet Friday, November 13, 2009
  • 222. Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet Friday, November 13, 2009
  • 223. Underhållning ✓ Innovation ✓ Kreativitet ✓ Interaktivitet ✘ Friday, November 13, 2009
  • 224. Friday, November 13, 2009
  • 225. 1. Allt sitter ihop! 2. Total transparent 3. Allt handlar om konversation 4. Demokratisering av teknologi, innehåll och distribution 5. Verkligheten flyter ihop med teknologin 6. Framtiden tillhör ‘nerds’ 7. Ni måste kunna tala språket ‘länk’ 8. Distribution av kommunikation går inte att köpa, den måste du skapa själv 9. Förflytta dig in i ‘betasamhället’ 10. Framtidens marknadsavdelning delar ut verktyg inte kampanjer 11. Dela med dig! 12. Konkurrenterna kommer från nytt håll 13. Passion och innovation övervinner allt Friday, November 13, 2009
  • 226. Sammanfattning ›› Människor konsumerar information och kommunikation på ett sätt vi aldrig sett förr ›› Medialandskapet är förändrat ›› Teknologi driver utvecklingen ›› Tänk alltid SEO ›› Tänk alltid socialt! ›› Skrota marknadsavdelningen och implementera marknadsföring överallt Friday, November 13, 2009
  • 227. Er kund om 13 år Friday, November 13, 2009