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Adobe@Adobe - MAX 2011

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A session I gave at Adobe MAX 2011 showcasing how we leverage our own technology within Adobe.

A session I gave at Adobe MAX 2011 showcasing how we leverage our own technology within Adobe.

View replay here: http://tv.adobe.com/watch/max-2011-envision/adobeadobe/

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    Adobe@Adobe - MAX 2011 Adobe@Adobe - MAX 2011 Presentation Transcript

    • Adobe@Adobe Ron Nagy & Sandeep Zechariah George© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Welcome© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
    • Other sessions §  Tuesday §  8:30am (513): Enterprise Live Video Strategies with Multicast and P2P §  4pm (511A): Extending the Web Experience Management Solution with Custom Components §  Wednesday §  5pm (502B): Putting the Multi in Multiscreen© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
    • Agenda §  Background §  Solutions §  Portfolio Management §  Service Desk §  Web Experience Management §  Social in the Enterprise §  Contract Streamlining §  Secure document management §  Q&A© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
    • Leverage enterprise data sourcesFlickr/ThePlanetDotCom © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
    • Engage employees in a borderless enterprise© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
    • Utilize rich experience design© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
    • IT Portfolio Management Dashboard Lack of visibility §  No IT-wide project pipeline & roadmap §  No standard IT project status reports §  No consistent tracking of IT project spend against project budget §  No tracking of people resource capacity or allocations against projects §  No view of project portfolios by business customer §  No automated alerts for key project indicators© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • IT Portfolio Management Dashboard© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
    • Benefits: Visibility and Transparency into IT Project Status §  Transparency of IT projects across the organization §  Adoption of self-service channel §  Rich visualization and extensive reporting capabilities© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
    • IT Portfolio Management Dashboard Overview Adobe technology used: §  Flex Leverages enterprise data: §  Active Directory §  SAP §  Time Tracking Tool §  PM Role Definitions Developer effort & skills: §  3 man/months of effort §  Flex Developer© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Self & Assisted IT Service Desk Application Before… §  Providing remote desktop support to a cross-platform, borderless enterprise was challenging §  Inability for techs to handle concurrent cases §  Multiple access points for users to request assistance and/or obtain status from service desk §  No user-initiated chat model for internal service desk© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Benefits: Remedy Issues in Less Time §  2x form use for IT case submissions §  Reduced costs to resolve traditional requests by as much as 30% §  Increased use of service desk by 10% §  Reduced phone calls by 6% §  Cut resolution times §  Improved usability© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
    • Self & Assisted IT Service Desk Application Overview Adobe technologies used: §  Flex §  AIR §  ColdFusion §  Flash Media Server §  Connect Leverages enterprise data: §  Active Directory §  InfraEnterprise (SD) §  Outage Event DB (Lotus) Developer effort & skills: §  3 man/months of effort §  Flex Developer© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe Connect in the Enterprise: IT Emergency Response© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe.com powered by Web Experience Management §  Adobe.com transformation taking place now §  Ubiquitous conversion pods to drive customer to action §  Drive customer engagement through rich experience and personalization §  Empower the business with self publishing §  Did I mention empower the business with self publishing?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe Technologies Drive Holistic Transformation Persistent Selling Targeted Recommendations and Promotions Personalized Content Website changes complemented by Process and Organizational Change© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
    • Adobe.com Transformation Store at point of presence SiteCatalyst Recommendations Test & Target Merchandising Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
    • Adobe.com Transformation Configure in-line Right Rail SiteCatalyst Recommendations Test & Target Merchandising Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
    • Adobe.com Transformation Hover Cart persistent as customer continues to shop SiteCatalyst Recommendations Test & Target Merchandising Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
    • Adobe.com CommerceUI LAYER Hx Hendrix Customer CareSERVICE Adobe Commerce Services InterfaceABSTRACTION Products, Offers, Payments, Accounts, Cart, User Auth, etc.LAYER Apache CXF SiteCatalyst ATG Renga Actionable Web Analytics Product Catalog Pricing/Promo Authentication Websites RecommendationsCORE SERVICE Promote Relevant Choices Acct MgmtPROVIDER LAYER Workflows Test & Target Digital Assets Increase Content Relevance SKU Import Tagging Merchandising Customer-Centric Merchandising Customer Data ServiceDATABASE/STORAGE LAYER Content Commerce SAP ECC Versioned Repositories Repositories Assets© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • In the beginning…© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • §  Org flattener™ §  Update disparate groups without resorting to email §  Serendipitous connections §  Hashtags and search illustrate trends and zeitgeist §  Groups enable private, secure communication among employees© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
    • An app without metrics is just a hobby…© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
    • © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
    • © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
    • So… what’s next? Other than Sandeep…© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
    • Unifying Communication + + + ?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
    • Unifying communication© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Unicom Under the hood Start Search Socialize ColdFusion powered Grapevine Services WebServices / Flash Remoting / HTTP Grapevine Flash Media Scene 7 ADEP Server Grapevine XMPP Federation Exchange Service VoIP Image Server Data Video Service (chat) (FMG) Services (Microblogging)ActiveDirectory SAP Security Photo Exchange PBX LDAP Database © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • VoIP powered by Flash Media Gateway 31© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Demo© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Enterprise solutions I guess they’re all enterprise solutions…© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
    • Contract Management with eSign: Problem Definition Before… §  Basic agreements like NDAs took too much time and effort to execute §  Number of processed agreements were limited by people-driven process© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe User Initiation© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe User Initiation© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe User Initiation© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe User Initiation© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • External User Review© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • External User Review© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • External User Review© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe User Review© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Benefits: Reducing People and Time Resources §  Touch rate improved from 100% to 7% §  Errors reduced 45% §  Savings of $675,000 per year.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
    • Contract Management with eSign Adobe technologies used: §  ADEP §  Flex §  ColdFusion Leverages enterprise data: §  SAP §  Adobe.com §  ACM Developer effort & skills: §  12 man/months of effort §  ADEP Developer §  Flex and ColdFusion Developer §  Experience Designer© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Secure Board of Director Communication: Problem Definition Before… §  Board Members found previous solution difficult to use §  A slow network connection would render previous solution unusable §  Board Members needed to manage their own files and folders §  Security was an issue© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Board Bridge Screens© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 46
    • Benefits: Enabling Secure Collaboration §  Improved collaboration among Board of Directors while ensuring security §  Dramatically reduced support burden on legal team §  Saves over $30K per year though process automation© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 47
    • Board Bridge: ArchitectureUI LAYER Flash RemotingSERVICE ColdfusionABSTRACTION WebScripts / WebServices / SOAP / HTTPAPI LAYER CFCCORE SERVICE Adobe Digital Enterprise Suite ADEPPROVIDER LAYER Content Process Exchange Rights PDFG Services Management ManagementDATABASE/ Content Microsoft ContentSTORAGE LAYER Repository Exchange Repository© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Secure Board of Director Communication Overview Adobe technologies used: §  Flex & AIR §  ADEP §  Acrobat §  ColdFusion Leverages enterprise data: §  Active Directory §  Microsoft Exchange Developer effort & skills: §  8 man/months of effort §  ADEP Developer §  Flex & ColdFusion Developer §  Experience Designer© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • And now for someone completely different…© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50
    • Questions?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 51
    • © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.