• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
A Logo is Not a Brand
 

A Logo is Not a Brand

on

  • 1,107 views

A Logo is Not A Brand is a 40 page book by Miriello Grafico featuring logos in action and their contribution to the brand experience. The Logo is Not The Brand - the brand is all that comes to mind ...

A Logo is Not A Brand is a 40 page book by Miriello Grafico featuring logos in action and their contribution to the brand experience. The Logo is Not The Brand - the brand is all that comes to mind when you see the logo.

Statistics

Views

Total Views
1,107
Views on SlideShare
1,089
Embed Views
18

Actions

Likes
3
Downloads
0
Comments
0

4 Embeds 18

http://www.linkedin.com 14
https://www.linkedin.com 2
http://www.lmodules.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A Logo is Not a Brand A Logo is Not a Brand Presentation Transcript

    • a logo is not a brand.
    • a brand is what comes to mind when you see a logo.
    • Miriello Grafico provides creativity and design experience to help established brands realize their full potential. We call it brand expression. A very smart and successful client once said to me, “You know, it’s not what the logo says to me that’s important, it’s what it says to my customers.” – Ron Miriello 2 3
    • consumer audio system 4 5
    • travel & leisure 6 7
    • rancho bernardo inn shady canyon community residential development BARRATT AMERICAN CLIENT: BELLASOL LOGO REFRESH (ROUND 3) PROJECT: MIRIELLO GRAFICO DESIGN: OPTION 1 irvine company property urban home development golf course development 8 9
    • real estate development 10 11
    • The best designers are good at figuring out the problem they’re going to solve. Very often it’s a different problem than it first appears to be. – RM 12 13
    • 15 maxfli specialty brand endorsement logo ROPERTY OF SHOREWOOD PACKAGING - NO CHANGE OR ALTERATION ALLOWED TO TEMPLATE! 1 10+7/8 x 7+5/32 x 1+21/32 R MADE ADIDAS GOLF 13+13/32 x 18+7/16 I D-TEC 15 BALL LID Printed side 006 .016 SBS 14
    • female-oriented maxfli brand 16 17
    • elder care services browndeer press publisher 18 19
    • 20 21
    • sporting goods 22 23
    • 24 25
    • FLEX ..... FLEX ..... FLEX ..... running athletic brand 26 27
    • Designing for other cultures is like ordering dinner with hand signals. Simplicity and clarity pay big dividends. – RM FIERA Fiera Roma ROMA identity studies for an exhibition complex in Rome 28 29
    • 30 31
    • AT E N S E N AD A B AY AT E N S E N AD A B AY 32 33
    • medical apparel 34 35
    • icon library for telecommunication company 36 37
    • A logo serves as the cover of a great book. It’s Really Good Logos Explained, appreciated even co-authored by Ron Miriello, explains what makes logos more after you’ve successful, and not successful. All quotes featured in “a logo is experienced the not a brand.” are from the book. full story. – RM The book is available at www.rockpub.com 38 39