App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011

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App, meet eBook. Presentation by Ron Martinez at Publisher's Launch conference, eBooks for Everyone Else, San Francisco and New York, 2011. …

App, meet eBook. Presentation by Ron Martinez at Publisher's Launch conference, eBooks for Everyone Else, San Francisco and New York, 2011.

For more information, email to contact at aerbook dot com.

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  • 1. App, meet aerbook Aerbook • San Francisco • Los Angeles • New York • Paris
  • 2. AerbookWe design, develop, and co/publish nexttablet-centric booksApp-like eBooks, book appsPremium original development andadaptations, packaging, w/ rev shareNot a conversion house. ~A dozenprojects in development, more in pipeline
  • 3. The Law of Surprise and Demand On new platforms... Surprise (and delight) people with useful new experiences And they will demand more of them And bigger surprises
  • 4. Siri.
  • 5. Why Tablet Publishing?Categories that have sat out therevolution can now play.New platforms (temporarily) levelplaying fields.Suddenly there are a lot oftablets.
  • 6. iPad
  • 7. “We’re gonna need a bigger boat.”
  • 8. Definitions:What Are These Things?
  • 9. eBook, n.A text-based bookin digital form.(We’re covered.)
  • 10. Enhanced Book, n.A perfectly goodeBook ruined bydistracting,superfluous video. 2009-2011, R.I.P.
  • 11. Examples.Numerous attempts.But, you know, non-fiction with tv news clips,author interview, etc.
  • 12. How To.Don’t. Even marketleaders have moved on toricher experiences. (But give them credit for innovating.)
  • 13. Check out the new Vook
  • 14. Illustrated Book, n.A book with alot of pictures.Typically, “fixedlayout,” non-reflowable text.
  • 15. Examples• Children’s Picture Books• How To• Education• Special Interest• Culinary Titles...
  • 16. How ToConversion house.Sign up with iTunes, getsamples and guides.Get Liz Castro’s
  • 17. Try out Book Creator, a$6.99 iPad app.
  • 18. Book App, n.An interactive, touchablefiction or non-fictionnarrative, built withnative technology.Sold in app store.
  • 19. Examples
  • 20. Activity Books
  • 21. ConsiderationsWhat is the fun, informative,delightful thing that you do?Native dev expensive.Apps generally sell forless than eBooksDiscoverability an issue.
  • 22. How ToNative Apps: expensive,proprietary development Hybrid Apps: Written inHTML5, with nativewrapper: less expensive,portable, some limitations
  • 23. Baker eBook Framework
  • 24. PugPig
  • 25. True Native: DemiBooksComposer app ~$500 per title.
  • 26. App-Like eBook, n.An interactive, touchablefiction or non-fictioneBook (not app).See: ePub 3 (Sold in bookstore)
  • 27. ExampleFeatured in iBookstore
  • 28. New Experiences in eBooks Animation Touch Controls Quizzes Testing Activities Social Sharing
  • 29. App-like Children’s eBooksRead To Me, Ambient Soundtracks,Highlighted Words now Standard, iBooks
  • 30. Graphic Novels, Animation
  • 31. CulinaryHow ToRich presentationInteractivediagramsIngredient mailersSocial sharingmore...
  • 32. NumerousUntappedCategoriesSpecial InterestBiographyHumorHistorymore...
  • 33. ConsiderationsWhat is the fun, informative,delightful thing that you do?iBooks now, ePub 3, newplatforms comingAttention-getting, higher prices,discoverable, less expensive
  • 34. As The Medium Evolves...“Conversions” won’t cut it.Digital first titles will make thebest use of device capabilities.Includes originals, adaptations.Different set of talents required.
  • 35. Thanks!Happy to talk in more detailthis afternoon.