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İletişim Teknikleri
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İletişim Teknikleri

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  • 1.  
  • 2.
    • 2007
      • ABD’de hergün 23.000 blog açılıyor. Bazı bloglar gazete sitelerden çok daha fazla ziyaret edilebiliyor.
      • Youtube adlı video blog sitesi kuruluşundan 1,5 yıl sonra Google
    • tarafından 1.6 Milyar dolara satın alındı.
      • Time dergisi 2006 yılının adamı olarak
    • internet kullanıcılarını seçti.
  • 3.  
  • 4.  
  • 5. Web 2.0 One Many
  • 6. AJAX dedik... Yansımalı grafikler dedik... Büyük fontlar dedik... Ruby on Rails dedik... Tag’ler (etiket) dedik... ...................
  • 7. http://hello.eboy.com/eboy/shop/
      • Büyük fontlar
      • Degrade geçişler
      • Yansımalı logolar
      • AJAX
      • Ruby on Rails
      • .........
    KULLANICI ODAKLILIK
      • Servis tabanlı mimari (SOA)
      • Uzun Kuyruk (Long Tail)
      • Paylaşılan veri (API, XML, RSS vs..)
      • ............
  • 8. Web 1.0 ve 2.0 Karşılaştırması 2.0 1.0 DoubleClick • Google AdSense Ofoto • Flickr Akamai • BitTorrent mp3.com • Napster Britannica Online • Wikipedia personal websites • blogging evite • upcoming.org and EVDB domain name speculation • search engine optimization page views • cost per click screen scraping • web services publishing • participation content management systems • wikis directories (taxonomy) • tagging ("folksonomy") stickiness • syndication Tim O’Reilly: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  • 9. Web 1.0: Özellikler zengin
  • 10. Web 2.0: Özellikler sınırlı
  • 11. Web 1.0: Binlerce kelime
  • 12. Web 2.0: 30 kelimeden az
  • 13. Kar tanesi etkisi Tekillik aradığımız şey!
  • 14.  
  • 15.  
  • 16.
    • Neden Bloglar?
      • İnternette yayınlaması kolay
      • Kişisel ve profesyonel konuşmaya izin veriyor.
  • 17. Blogs Wikis Web Services (x)html Service-Oriented Architecture Folksonomies Messaging Social Software Semantic Web CMS RSS/Atom IPv6 GRID P2P SIP MPLS Web 2.0 VoIP Next Generation Internet AJAX
  • 18.  
  • 19.  
  • 20. Servisler
      • Link paylaşımı, bookmarks, referanslar
      • Folksonomy – kullanıcılar tarafında yapılan bilgi mimarlığı
      • Arama, tags, archives – relies on the power of weak ties, networks of interests and trust – “collective intelligence” emerges
      • RSS, Refer, Bibtex, Endnote
      • Aggregation, distribution
  • 21. Services
      • Networking, profiles, interests, strong and weak ties, communication, discussion, identity, sharing
      • Closeness, placeness, locality discovering, networking
      • Heavily widgetised, and mediatised – audio, video
      • Distribute, aggregate, convergence, GPS, OpenAPIs, SMS, mobility
  • 22.
      • Like regular apps – but they’re online – web-office, calendar, news reader, Web OS etc.
      • Also stand alone apps – Google Earth
      • Discover, search, location, placeness, closeness
      • Collaborative editing, sharing calendars, Social networks – sharing placemarks, layers
      • Integration with maps, wikipedia, external sites
  • 23. Günümüzdeki nesil diğer nesillere göre bilgiyi daha farklı alıyor
  • 24. Ne değişti? 1. Kullanıcı tarafından yapılan içerik 2. Yayınlama ve araştırmanın yeni biçimi 3. Webware vs. Software 4. Mobil öğrenme 5. Açıklık
    • References:
      • New Media Consortium and Educause, The Horizon Report, 2007.
      • P. Anderson, What is Web 2.0? Ideas, Technologies and Implications for Education, 2007.
      • M. Owen, L. Grant, S. Sayers and K.Facer , Social software and learning: An Opening Education report from Futurelab, 2006.
  • 25. Kullanıcının yarattığı içerik Kişisel yayınlama Kitap yazma Radio Show yayını yapabilme Film yapımı Yazarlık Fotoğrafçılık Rehber
  • 26. Kullanıcının yarattığı içerik
  • 27. Video ve ses kaydı paylaşımı
  • 28. Açıklık Open Source Software Open APIs Firefox Apache MySQL Open Editing
  • 29. Sitenizi özel kılan ne ?
  • 30. Social Networking: MySpace http://www.myspace.com/
  • 31. Social Networking: Facebook
      • Social networking website including personal profiles, blogs, photos, music and videos.
      • Leave messages for friends.
      • Now open to all users.
      • Originally limited to university and college students
      • 12M registered users [Dec 2006]
      • (of which 7.5M US university/college students)
      • 60% log in daily
      • Founded Feb 2004
      • Takeover speculation in press value Facebook at US $1B
      • Revenue from banner Advertising
    www.facebook.com
  • 32. Content Networking: Flickr Social networking website based around digital photo sharing
      • Open to all users.
      • 4M registered users [Dec 2006]
      • Mar 2005 – bought by Yahoo
  • 33. Content Networking: YouTube
      • Video sharing website
      • Videos limited to 10 minutes
      • Open to all users.
      • 100M clips viewed daily [June 2006]
      • 20M unique visitors per Month [NetNielsen, July 2006]
      • average visit of 27mins [NetNielsen, July 2006]
      • Went live end 2005
      • Purchased by Google for US $1.65B [09 Oct 2006]
      • Copyright and IPR debates
    If priced sa: SMS – $4B pa Music-$20B pa
  • 34. Online Games: World of Warcraft
      • Massive multiplayer role playing game (MMORG). Evolution of computer based RPGs.
      • 3D virtual world
      • Open to all users (paid memberships)
      • US $13-15/month
      • 2 million players in North America (11 Jan 2007)
      • more than 1.5 million players in Europe (11 Jan 2007)
      • more than 3.5 million players in China (11 Jan 2007)
      • Typical session 1 hour or longer
      • Includes chat, presence and VoIP.
      • An MMORG (Sony’s Everquest) was the first to attract interest in the economics of virtual worlds
  • 35. Online Community: Second Life 3D virtual world, which enables residents to build content, and to interact.
      • Open to all users
      • Free membership
      • Premium membership US $ 9.95/month
      • Virtual economy and market with L$ to US$ exchange rate
      • 2M registered users (active ? )
      • 20,000 simultaneous users
      • Privately owned by Linden Labs
      • Anshe Chung first RL millionaire. BW 01 May 2006
      • Interest in business community:
        • SL a platform for events: Circuit City, IBM, Sun, Reuters
    http://secondlife.com /
  • 36. Teşekkürler!