İletişim Teknikleri
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İletişim Teknikleri

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    İletişim Teknikleri İletişim Teknikleri Presentation Transcript

    •  
      • 2007
        • ABD’de hergün 23.000 blog açılıyor. Bazı bloglar gazete sitelerden çok daha fazla ziyaret edilebiliyor.
        • Youtube adlı video blog sitesi kuruluşundan 1,5 yıl sonra Google
      • tarafından 1.6 Milyar dolara satın alındı.
        • Time dergisi 2006 yılının adamı olarak
      • internet kullanıcılarını seçti.
    •  
    •  
    • Web 2.0 One Many
    • AJAX dedik... Yansımalı grafikler dedik... Büyük fontlar dedik... Ruby on Rails dedik... Tag’ler (etiket) dedik... ...................
    • http://hello.eboy.com/eboy/shop/
        • Büyük fontlar
        • Degrade geçişler
        • Yansımalı logolar
        • AJAX
        • Ruby on Rails
        • .........
      KULLANICI ODAKLILIK
        • Servis tabanlı mimari (SOA)
        • Uzun Kuyruk (Long Tail)
        • Paylaşılan veri (API, XML, RSS vs..)
        • ............
    • Web 1.0 ve 2.0 Karşılaştırması 2.0 1.0 DoubleClick • Google AdSense Ofoto • Flickr Akamai • BitTorrent mp3.com • Napster Britannica Online • Wikipedia personal websites • blogging evite • upcoming.org and EVDB domain name speculation • search engine optimization page views • cost per click screen scraping • web services publishing • participation content management systems • wikis directories (taxonomy) • tagging ("folksonomy") stickiness • syndication Tim O’Reilly: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
    • Web 1.0: Özellikler zengin
    • Web 2.0: Özellikler sınırlı
    • Web 1.0: Binlerce kelime
    • Web 2.0: 30 kelimeden az
    • Kar tanesi etkisi Tekillik aradığımız şey!
    •  
    •  
      • Neden Bloglar?
        • İnternette yayınlaması kolay
        • Kişisel ve profesyonel konuşmaya izin veriyor.
    • Blogs Wikis Web Services (x)html Service-Oriented Architecture Folksonomies Messaging Social Software Semantic Web CMS RSS/Atom IPv6 GRID P2P SIP MPLS Web 2.0 VoIP Next Generation Internet AJAX
    •  
    •  
    • Servisler
        • Link paylaşımı, bookmarks, referanslar
        • Folksonomy – kullanıcılar tarafında yapılan bilgi mimarlığı
        • Arama, tags, archives – relies on the power of weak ties, networks of interests and trust – “collective intelligence” emerges
        • RSS, Refer, Bibtex, Endnote
        • Aggregation, distribution
    • Services
        • Networking, profiles, interests, strong and weak ties, communication, discussion, identity, sharing
        • Closeness, placeness, locality discovering, networking
        • Heavily widgetised, and mediatised – audio, video
        • Distribute, aggregate, convergence, GPS, OpenAPIs, SMS, mobility
        • Like regular apps – but they’re online – web-office, calendar, news reader, Web OS etc.
        • Also stand alone apps – Google Earth
        • Discover, search, location, placeness, closeness
        • Collaborative editing, sharing calendars, Social networks – sharing placemarks, layers
        • Integration with maps, wikipedia, external sites
    • Günümüzdeki nesil diğer nesillere göre bilgiyi daha farklı alıyor
    • Ne değişti? 1. Kullanıcı tarafından yapılan içerik 2. Yayınlama ve araştırmanın yeni biçimi 3. Webware vs. Software 4. Mobil öğrenme 5. Açıklık
      • References:
        • New Media Consortium and Educause, The Horizon Report, 2007.
        • P. Anderson, What is Web 2.0? Ideas, Technologies and Implications for Education, 2007.
        • M. Owen, L. Grant, S. Sayers and K.Facer , Social software and learning: An Opening Education report from Futurelab, 2006.
    • Kullanıcının yarattığı içerik Kişisel yayınlama Kitap yazma Radio Show yayını yapabilme Film yapımı Yazarlık Fotoğrafçılık Rehber
    • Kullanıcının yarattığı içerik
    • Video ve ses kaydı paylaşımı
    • Açıklık Open Source Software Open APIs Firefox Apache MySQL Open Editing
    • Sitenizi özel kılan ne ?
    • Social Networking: MySpace http://www.myspace.com/
    • Social Networking: Facebook
        • Social networking website including personal profiles, blogs, photos, music and videos.
        • Leave messages for friends.
        • Now open to all users.
        • Originally limited to university and college students
        • 12M registered users [Dec 2006]
        • (of which 7.5M US university/college students)
        • 60% log in daily
        • Founded Feb 2004
        • Takeover speculation in press value Facebook at US $1B
        • Revenue from banner Advertising
      www.facebook.com
    • Content Networking: Flickr Social networking website based around digital photo sharing
        • Open to all users.
        • 4M registered users [Dec 2006]
        • Mar 2005 – bought by Yahoo
    • Content Networking: YouTube
        • Video sharing website
        • Videos limited to 10 minutes
        • Open to all users.
        • 100M clips viewed daily [June 2006]
        • 20M unique visitors per Month [NetNielsen, July 2006]
        • average visit of 27mins [NetNielsen, July 2006]
        • Went live end 2005
        • Purchased by Google for US $1.65B [09 Oct 2006]
        • Copyright and IPR debates
      If priced sa: SMS – $4B pa Music-$20B pa
    • Online Games: World of Warcraft
        • Massive multiplayer role playing game (MMORG). Evolution of computer based RPGs.
        • 3D virtual world
        • Open to all users (paid memberships)
        • US $13-15/month
        • 2 million players in North America (11 Jan 2007)
        • more than 1.5 million players in Europe (11 Jan 2007)
        • more than 3.5 million players in China (11 Jan 2007)
        • Typical session 1 hour or longer
        • Includes chat, presence and VoIP.
        • An MMORG (Sony’s Everquest) was the first to attract interest in the economics of virtual worlds
    • Online Community: Second Life 3D virtual world, which enables residents to build content, and to interact.
        • Open to all users
        • Free membership
        • Premium membership US $ 9.95/month
        • Virtual economy and market with L$ to US$ exchange rate
        • 2M registered users (active ? )
        • 20,000 simultaneous users
        • Privately owned by Linden Labs
        • Anshe Chung first RL millionaire. BW 01 May 2006
        • Interest in business community:
          • SL a platform for events: Circuit City, IBM, Sun, Reuters
      http://secondlife.com /
    • Teşekkürler!