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Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defection Models

by on Dec 13, 2011

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Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a ...

Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.

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Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defection Models Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defection Models Presentation Transcript