Mattew West ( Yahoo ) at ro:newmedia 5.0

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Mattew West ( Yahoo ) at ro:newmedia 5.0

Mattew West ( Yahoo ) at ro:newmedia 5.0

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  • Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
  • Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
  • Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
  • Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
  • Wrap up: We’re moving fast to apply our vision and strategy to all we do Yahoo! is an innovative technology company that operates the largest digital media, content and communications business in the world. The demos you’ll see today are just the first of many more frequent updates to our core as well as new services Raymie State, Yahoo! CTO will come up not to talk about the engine that’s powering our stride…Raymie…
  • Launched Pulse as revamp of “Profiles” to serve as user dashboard for user settings and social functionality across Yahoo! Integration of social networks into Yahoo! network (Facebook) and Twitter (September 2010) Launch of mobile lite site (pulse.yahoo.com) 2011 Roadmap: Integration of Flickr as photo functionality Further work on Entity following Integration of Updates modules into new media verticals
  • #1 News site in EU5 Global Creation of an enhanced feature set for Europe which provides more editorial and revenue flexibility, promotes experimentation and enables us to get new features live more quickly.. New blogging platform PD2: over 70 modules and templates that can be edited to deliver more relevant and targeted content Personalisation - blending op sources to provide the very latest headlines to an individual. New social features – comment on news articles and then share them with friends on Facebook and Twitter An enhanced video experience; making it easier to find and share favourite videos.   Improved photo galleries; a quicker and more comprehensive browsing experience Revenue Launch of new ad positions and creatives; NT1, LREC, RICH pushdowns and takeovers Social Addition of media share buttons has kicked off our social Editorial UK election site Addition of new blogs and partners to drive engagement , time spent and a stronger editorial image for Yahoo! News
  • What women want! Yahoo! Lifestyle is a new site that delivers the premium lifestyle content that women want. Providing fresh new opportunities to engage with an attractive audience at scale. Target user profile: 25-34 female Seven channels of need to know including Health Family & Parenting Food & Drink Beauty Fashion Love & Sex Horoscopes Mobile Lifestyle content now live in UK, FR & DE Results since launch Comscore Sept UK : 1.7uu & 8m pvs (#4) DE : 1m uu & 5m pvs (#5) FR : Pour Elles 1.1m uu & 6m pvs (#5 ) ES : Tendencias 585k uu & 2m pvs (#5) IT : 276k uu & 1.1m pvs (#7) Persona studies carried out in UK & FR
  • Communications Mail Minty Beta New Mail Options Messenger v10 Calendar 2.0 GA Mobile Mail for iPhone, iPad & Android Messenger for Android & Messenger 2.0 (video & voice calling) for iPad IMAP for Free Blueprint Mail for SE, NO, DK, TR, RU Social Galaxy for ES and IT Facebook integration Twitter integration Revenue Video Log Out XXL Ad Pullover Ad SUSI Ad Open Mail My Cool Fonts , My Social Networks , Hosted Mail partner outreach, anti-abuse Communities Answers SEO optimization Groups 2.0 Answers Mobile Flickr OpenID Flickr Facebook integration
  • This is the message that we’re taking to the consumer about Minty
  • Messenger is concentrating on being with you wherever you are. Also redesigning our interface to be in-line with the updated Minty UI. Screenshots from left to right: messenger for android, messenger for iphone, updated messenger web-version
  • Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.

Transcript

  • 1. Yahoo! Matt West Director Content & Expansion Markets
  • 2. Telling Stories Global Platforms Local Experiences
  • 3.  
  • 4. Yahoo! Media Strategy Yahoo! Content Licensed Original Crowd Sourced
  • 5. FRAGMENTATION
  • 6. THE 24-HOUR NEWS CYCLE IS GONE
  • 7. A Winning Combination The world’s largest online media company adds the web’s first and largest crowd-sourced content creation platform
  • 8. Leveraging Complementary Assets
    • Audience & Premium Content
    • World-class editorial
    • Portfolio of #1 properties primed for social content
    • Delivering relevancy and personalized media
    • Traffic and search insights deliver precision programming
    • Platform & Long Tail Content
    • First crowd sourced-media platform launched in 2005
    • Open, scalable platform
    • World's largest contributor base:400k+
    • 2M+ content assets in library: text, video, images and audio
    • 60,000 topics
    • Assignment Desk
  • 9. Superior Relevance Across Content Categories 2M+ Articles, Videos and Images 59 Categories lifestyle news & information travel automotive arts & entertainment sports & recreation business & finance consumer electronics & technology health & wellness home improvement
  • 10. End Result: Package Featured on Yahoo!
  • 11. Yahoo! Originals
  • 12. Global Platforms
  • 13. 06/22/11 Yahoo! Presentation, Confidential
  • 14.  
  • 15. Yahoo! Presentation, Confidential 06/22/11 Yahoo! Pulse
  • 16. Yahoo! Presentation, Confidential 06/22/11 Yahoo! News
  • 17. Yahoo! Presentation, Confidential 06/22/11 X Yahoo! Lifestyle
  • 18. 06/22/11 Yahoo! Presentation, Confidential Yahoo! Messenger Yahoo! Mail
  • 19. The fastest webmail in the world
    • Citable 3 rd party validation of fastest speed compared to competitors
    • Internal tests of high performance/speed
    #1 in spam protection
    • Ranked #1 in spam by Fraunhofer Society study in Germany
    • Internal spam measures
    The most storage of any webmail
    • Only webmail with Unlimited storage
    • 25MB Attachment limit (2.5X Hotmail)
    A seamless PC to mobile experience
  • 20. Messenger Android/iPhone/Web Yahoo! Applications 2010 Overview, Confidential
  • 21. New Messenger - beta launch today!
    • “ INSTANT GAMING” – PLAY SOCIAL GAMES WITH FRIENDS - play some of the most popular social games with friends, starting with games from publishers like Zynga (coming soon), Elex, and OMGPOP.
    • MANAGE ALL YOUR SOCIAL NETWORKS FROM ONE PLACE - allows people to view, comment on and like real-time updates from Yahoo! Pulse, Flickr, Facebook.  And now you can chat with your Facebook friends right from Messenger.
    • STAY CONNECTED ANYTIME, ANYWHERE - Yahoo! Messenger offers a familiar experience across devices, whether on desktop, the Web, or mobile devices.  Stay signed into Messenger on multiple PC’s simultaneously with MPOP (multiple points of presence) and access your IM history wherever you are with SSA (server side archiving).
  • 22. Local Experiences
  • 23.  
  • 24.  
  • 25. Turkey ‘simple metro’ home page Yahoo! To 22m Turks until Aug 2010…
    • TR simple metro front page
    • All T op 4 news publishers in Turkey ( Habertürk, Hürriyet, NTVMSNBC... )
    • YAP applications PA Modules; 13 in total (Arabam ( Autos ), Gittigidiyor/eBay ( E-commerce ), Kariyet.net ( HR ), Mackolik ( Sports ), MilliyetEmlak ( Real Estate )...)
    • Signed contracts with 17 Publishers, got rights to use their content.
    • Aim to increase Unique Users from 500K to 1.500.000 in 1.5 - 2 months
  • 26.  
  • 27.
    • Norway Russia
    • Denmark Greece* Nov
    • Sweden
    • Turkey
  • 28.  
  • 29. Yahoo! Media Products Yahoo! Confidential
  • 30.  
  • 31. Y! Romania 2011
  • 32.