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Facebook Strategies for the Classroom
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Facebook Strategies for the Classroom

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Facebook Strategies for the Classroom

Facebook Strategies for the Classroom

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  • 1. Strategies for the Classroom flickr photo by pshab by kevin lim - teaching & learning center 22nd February 2008
  • 2. Lots of people using it daily...
  • 3. So much written about it...
  • 4. Everyone’s building around it...
  • 5. Heck, people are cloning it!
  • 6.
    • What is Facebook?
    • History
    • Who’s Using It
    • Things you can do
    • Personal Profile
    • Messaging
    • Groups
    • Events
    • Applications
    • Media Sharing
    • News Feed
    For the Classroom 1. Opportunities Promotes conversation It’s Spontaneous Integrate your stuff (RSS) Reputation as Motivator 2. Challenges Application Spam Getting Informal? What Privacy? Walled Garden 3. Questions Workshop Agenda
  • 7.
    • Facebook is a social networking site
    • Reinforces & expands your real-world social connections
    • Fosters communities of people who share interests and activities
    • Economical way to keep your friends updated
    • Discover new interests and friends
    image source: http://lifegoingdigital.blogspot.com/2007/11/blog-post_27.html What is Facebook?
  • 8.
    • February 2004 Facebook created by Mark Zuckerberg and four others
    • Initially for Ivy League universities, then to international colleges and high schools (.edu)
    • Sept 2006 Opened for anyone to join Facebook’s social network
    • May 2007 Facebook Platform launches for user applications
    image source: http://lifegoingdigital.blogspot.com/2007/11/blog-post_27.html Source: Facebook Timeline Facebook History
  • 9.
    • More than 65 million active users
    • Over 6 million active user groups
    • 85% market share of U.S. university students
    • Over half of users return daily
    • Users spend an average of 20mins per day on Facebook
    image source: http://lifegoingdigital.blogspot.com/2007/11/blog-post_27.html Source: Facebook Press Room Who’s Using Facebook?
  • 10. Things you can do...
    • Personal Profile, Messaging, Groups, Events, Applications, Media Sharing, News Feed
  • 11. Personal Profile
  • 12. Messaging: Inbox
  • 13. Messaging: Notifications
  • 14. Messaging: Pages Update
  • 15. Messaging: The Wall
  • 16. Messaging: Poking
  • 17. Facebook Groups
  • 18. Facebook Groups
  • 19. Facebook Events
  • 20. Facebook Events
  • 21. Facebook Applications
  • 22. Not exactly long tail, but short head. Only a few apps rule, with 87% of usage going to only 84 apps! Source: O’Reilly Facebook Applications
  • 23. Facebook Photos
  • 24. Facebook Videos
  • 25. Facebook News Feed
  • 26.  
  • 27. Opportunities
    • Advantages of using Facebook for class
  • 28. Promotes Conversations
  • 29. It’s Spontaneous
    • The Third Place : Being a shared space not owned by neither faculty nor students may mean equal standing in power.
    • This motivates the user by choice (self-interest), rather than coercion .
    • Informality: Informal channels allow for more spontaneous interaction.
    • Distinguishing motivation for using Blackboard vs. Facebook
    Image Source: http://mchabib.com/2006/10/05/digital-library-as-third-place/
  • 30. Integrate your stuff
    • You can easily integrate your resources into Facebook
    • Posting Links, Notes, Photos, Video
    • Automated posting via RSS -based applications (e.g. FriendFeed)
    • You can even write your own Facebook platform application !
  • 31. Reputation Motivation
    • Reputation: The willingness to help others can all work to increase one's prestige in a community.
    • “ Applying Games Mechanics To Functional Software ” by Amy Jo Kim
    • Five Game Mechanics 1. Collecting 2. Earning Points 3. Feedback 4. Exchanges 5. Customization
  • 32. Challenges
    • Dangers of using Facebook for class
  • 33. Application Spam
    • Plenty of Facebook applications trick users into send invitations to their friends to “unlock” features.
    • When a friend adds such an app, the cycle continues .
    • Competition between application developers to get larger user base.
    • Finally, Facebook decides to stop it ( 21st Feb 2008 ).
    • Users can block specific apps, and clear all pending requests.
  • 34. Getting Informal?
    • Leisa Reichelt coined the term “ ambient intimacy ”
    • Refers to the constant sense of closeness users feel with their circle of friends through technologies that informally reveal us to each other.
    • Cory Doctorow called out Boyd’s Law where “Adding more users to a social network increases the probability that it will put you in an awkward social circumstance ”.
  • 35. What Privacy?
    • The original News Feed scared Facebook users
    • Under users pressure , Facebook finally let users adjust what appeared in public
    • Facebook Beacon makes you endorse what your purchase
    • Not everyone aware they have to opt-out ; change privacy options
    • The Wall vs. Personal Message
  • 36. Walled Gardens
    • A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities
    • Most traditional social networking sites are “ walled gardens ” (e.g. Facebook)
    • Trap user content to derive ad revenue
    • Can’t leave? Loss of coordination .
  • 37. Takeaways
    • thoughts on participation
  • 38. Benefits of Participation
    • collective intelligence - collaborative
    • transparent - instant gratification
    • non-hierarchical - democratic
    • potential for passion - ownership
    • open to public - reputation
    • permanence - searchable resource
  • 39. Questions
    • let’s discuss
  • 40. Kevin Lim “ Jack of all trades, Master of some.”