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RDrew Elevator Speech
 

RDrew Elevator Speech

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How to create an Elevator Speech others will remember. Don't have a "So What" speech.

How to create an Elevator Speech others will remember. Don't have a "So What" speech.

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    RDrew Elevator Speech RDrew Elevator Speech Presentation Transcript

    • Create Your Elevator Speech Presented by: Ron Drew, PMP Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP
    • About Me – IT Executive • SAP, Oracle, FDA, .NET, Project Management, People Person • Head of Coca-Cola Northeast • CIO Beiersdorf North American – Board of Directors Vice Chairman 20 years • Financial Institution Non-Profit $250 million • Executive Committee (4 members) • Finance Committee (Rates, Budget, Compliance) • Employee Relations Committee (ICP, Reviews, HR) • Data Processing Advisor (Systems Outsourced) – Board of Director on CBIT (Universities Computer Science Programs) – Member Water Pollution Control Authority for Town of Fairfield – Member Computer Advisory Committee for Town of Fairfield – MBA, BS and AS degrees in Computer Science and CDP, CSP and PMP Certified – Satellite Engineer for Internet/TV based dish Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 2
    • The Transition 101 Model la n No Plan = 2 strikes to start gP rdin boa On Ge t Relief a Jo b Of fer rvie w Stress Inte Netw o + Lin rking kedI New Friends ee ch N r Sp n Help Me!! vato ing Pla le et E k Mar Res Foundation Cov ume er L etter it/F ired Anger u f/Q La yof Are you prepared to do each one of these steps? Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 3
    • How Jobs Are Found 3% Internet Internet Postings Must Be Clear 17% Resumes and Concise Recruiters How the Typical Job is Found Must Be Clear Network Group Leads and Concise 80% Networking Marketing Plan Very Important Elevator Speech Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 4
    • Quick Overview of the Types of Networking Speeches Announcement or Snippet • A quick 10-15 second, to get the person’s attention and persuade them to want more information from you. Elevator Speech • 30-60 seconds, letting the person know who you are, what you are looking for and how you can benefit an organization. Commercial • 2-3 minutes of more information about you in detail. • Be Careful...Don’t lose the person’s attention with boring detail. Infomercial • Go as long as the person wants you to. • This may be your interview. • Take breaks/stop talking to see if there is still interest to continue. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 5
    • What is an Announcement? Announcement is a quick, clear, concise bit of communication that can be delivered in less than 15 seconds. As it relates to the job search process, 1. It communicates who you are 2. And creates a point of interest to the listener You want the listener to say “Tell me more”! Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 6
    • Example of a Announcement Announcement #1: Announcement #2: I am Ron Drew and I I am Sally Smith and I get the “people thing”. save lives. IT Leader Pharma Chemist Betty: Hi, my name is Betty Jones. I'm responsible for this country's future. Listener: This I've got to hear about. Betty: I'm a teacher! I love shaping the minds of the next generation, but I'm also interested in getting into corporate training. Listener: Tell me more. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 7
    • What is an Elevator Speech? An Elevator Speech is a clear, concise bit of communication that can be delivered in 30-60 seconds. As it relates to the job search process, 1. It communicates who you are 2. What you’re looking for 3. And how you can benefit a company or organization It does not dwell on the past! 1. Do NOT talk about your last company unless it relates to the person you are giving your Elevator Speech to. An Elevator Speech is a forward thinking statement about: 1. Who you are 2. And what you bring to the party. Hopefully the listener will say: “Tell me what you do”! Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 8
    • Prepare an Elevator Speech KNOW YOUR AUDIENCE- Before writing any part of your elevator speech, research your audience. You will be much more likely to succeed if your elevator speech is clearly targeted at the individuals you are speaking to. • Having a generic elevator pitch is almost certain to fail. KNOW YOURSELF - Before you can convince anyone of your value proposition you need to know exactly what it is. You need to define precisely what you are offering, what problems you can solve and what benefits you bring to a prospective contact or employers. Answer the following questions: – 1. What are your key strengths? – 2. What adjectives come to mind to describe you? – 3. What is it you are trying to sell or let others know about you? – 4. Why are you interested in the company or industry the person represents? Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 9
    • Prepare an Elevator Speech OUTLINE YOUR TALK - start an outline of your material using bullet points. You don’t need to add any detail at this stage; simply write a few notes to help remind you of what you really want to say. They don’t need to be complete sentences. You can use the following questions to start your outline: – 1. Who am I? – 2. What do I offer? – 3. What’s my niche? – 4. What problem is solved? – 5. What are the main contributions I can make? – 6. What should the listener do as a result of hearing this? Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 10
    • Prepare an Elevator Speech FINALIZE YOUR SPEECH - Now that you have your outline of your material, you can finalize the speech. The key to doing this is to expand on the notes you made by writing out each section in full. To help you do this, follow these guidelines: – 1. Take each note you made and write a sentence about it. – 2. Take each of the sentences and connect them together with additional phrases to make them flow. – 3. Go through what you have written and change any long words or jargon into everyday language. – 4. Go back through the re-written material and cut out unnecessary words. – 5. Finalize your speech by making sure it is no more than 100 words long. • Using MS Word, you can do a Tools, Word Count Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 11
    • Why Prepare an Elevator Speech? Actually, it is imperative to work on this 30-60 second presentation until it is perfectly crafted. This is the one kind of speech that I do suggest memorizing. Make it such a part of you that if someone woke you up from a sound sleep in the middle of the night, and asked you what you do, you would smoothly and without hesitation tell them your “elevator speech.” This speech will serve as your introduction to others, so it has to be good! A good elevator speech will most likely evolve over days, weeks, or months. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 12
    • Why Do I Need A Elevator Speech At an Interview the Elevator Speech can provide the answer to at least two common interview queries: • “Tell me about yourself.” • “Why should I hire you?” So you gave your elevator speech. Does the Listener Remember? • Who you are? • What you do? • Why you are unique? • What your goal is? Elevator Speech is everything about you and your goals in 30-60 seconds!! Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 13
    • Elevator Speech versus Commercial At its most basic level, the Elevator Speech's structure is: Hi, my name is ___________. I'm in the _______________ field, and I'm looking to_____________________. You can stick with the Elevator Speech's basic structure and see where it takes you. It probably will not take you far because it lacks two things: 1. A "hook" and 2. A request for action. Beware of a Elevator Speech that inspires the thought “So What?" like the above example. A Commercial will piggy back on a good Elevator Speech! Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 14
    • Elevator Speech Contents Describe WHO YOU are: Describe WHAT YOU do: Keep it short Here is where you state your value phrased as key results or impact. Hint: What would you most want the listener Do you have a “tag” to remember about line or “hook”? you? Hint: This should allow the listener to understand how you would add value. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 15
    • Elevator Speech Contents Describe WHY YOU are Describe YOUR Goal: Unique: Talk to your immediate Show the unique goals. benefits that YOU bring to the business. Goals should be concrete, defined, and realistic and Show what YOU do that include a time frame. is different or better than others. Should be apparent to the listener what you are asking for. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 16
    • Elevator Speech Do’s Make your Elevator Speech sound effortless, conversational, and natural. Preparation is key (Don’t wing it!) Make it memorable and sincere. Be warm, friendly, confident, and enthusiastic. A smile is often the best way to show friendliness and enthusiasm, while a strong, firm voice the best way to express confidence. (Look at the Person You’re Speaking To) Keep it short The wise words of Winston Churchill, "Be clear. Be brief. Be seated.“ Use concrete, listener-friendly language, but at the same time, don't be afraid to paint vivid word pictures. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 17
    • Elevator Speech Do’s Avoid an Elevator Speech that will leave the listener mentally asking "So what?“ Speak at a pace that shows your calm and confidence. You want the listener to think of you as thoughtful and deliberate not as some manic babbler. (But remember you only have 30-60 seconds) Consider including a compelling "hook," an intriguing aspect that will engage the listener, prompt him or her to ask questions, and keep the conversation going. Let your passion show (Facts actually don't speak for themselves; body language is important.) Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 18
    • Elevator Speech Do’s Remember the first rule of sales: ABC (Always Be Closing). Practice your speech. Experts disagree about whether you should memorize it, but you should know your speech well enough so you express your key points without sounding as though the speech was memorized. 1. Let it become an organic part of you. 2. Many experts suggest practicing in front of mirrors and role-playing with friends. 3. I also advise practicing in the car on the way to networking events. Write and rewrite your speech, sharpening its focus and eliminating unnecessary words and awkward constructions. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 19
    • Elevator Speech Do’s Take it slowly. Don't rush through the speech, and do pause briefly between sentences. Breathe. Try to achieve a second meeting with the person. Maintain eye contact with your listener. Focus on how you can benefit employers and help them solve their problems. During your Elevator Speech the listener may be mentally asking, "What's in it for me (or my company)?" Be prepared to wrap up earlier than you were planning if you see the listener's eyes glazing over or interest waning. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 20
    • Elevator Speech Don’ts Focus just on yourself, this approach will almost assure a "so what?" reaction. Get bogged down with industry jargon or acronyms that your listener may not comprehend. Hesitate to develop different versions of your Elevator Speech for different situations and audiences. Forget to include your competitive advantage; in other words. how you can perform better than anyone else. Forget to update your speech as your situation changes. Let your speech sound canned or artificial. Ramble. Familiarizing yourself as much as possible with your speech will help keep you from getting off track. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 21
    • Putting It All Together Prepare and write down everything that comes into your mind first. Now cut out all the jargon and details. Make your sentences strong short and powerful. Now connect the phrases into sentences, and the sentences into a paragraph—and make sure that it all flows together smoothly. Memorize the key points and practice your talk. Ask yourself, “Have I really answered the key question my listener wants answered: what’s in it for me?” Create different versions of the speech for different occasions. And last but not least, make sure the whole speech is less than 100 words Additional Notes: When developing an Elevator Speech for a specific employer you’ve targeted, do some research on the organization and incorporate that knowledge into your speech. And if you're cold-calling a hiring manager and get his or her voicemail don't be afraid to leave your Elevator Speech as a voice message. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 22
    • Ron’s Elevator Speech ---90 Words--- I am Ron Drew a dynamic technology leader that get's the "people thing". I have led a PMO, implemented SAP and Oracle, performed Merger Acquisitions and built shared service centers. My competencies are: Strategic Planning “Aligning IT to Business; thinking out of the box” Team leadership “Staff likes working for me; Dept Heads like working with me” Project Execution “Quality job done on time within budget” Influence “It’s called credibility, communication and trust” I am looking for a lead position in IT or PEG SWAT team and open to consulting. If NOT talking with an IT person or someone that would know IT, I would revise the second sentence and change PEG SWAT to Private Equity Group Executive. As example: I have led major business applications, performed Merger Acquisitions and built shared service centers. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 23
    • Elevator Speech Examples VP Operations: Project Manager: My name is Maureen Smith My name is Jennifer Drew and and I am seeking an I am looking for a position as a operations professional project and portfolio position. I analyze process, management professional technology and organization specializing in financial services to find ways of improving direct mailing marketing. I the customer experience and ensure the flawless execution of lowering your expenses. I get projects by applying industry- results by working closely standard controls and using with the people who serve state-of-the-art marketing your customers. tools. I'm a dedicated professional with a proven track record of delivering high quality project results. Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 24
    • Elevator Speech Examples Financial Consultant: Marketing & Communications My name is John Jones and I am Manager: seeking a position as a specialist in financial protection helping individuals and families sleep My name is Sally Burns and I am a better at night. I help accumulate, talented marketer specializing in protect and distribute wealth as transforming satisfied customers well as protect life styles. As an into raving fans. I differentiate independent consultant I am not companies through customized bound by any one company's testimonials. Unlike fluff products or services. I can truly marketers, I understand business meet my clients' goals and solve analytics and add to the bottom their problems. When is the last line. I am seeking a position as time that you reviewed your life Marketing and Communications insurance or evaluated your Manager and open to consulting. retirement assets? Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 25
    • Questions ????? This is your introductory speech. You only have one chance to make a first impression. Don’t waste it! Thank You…..Ron.Drew@Hotmail.com And Good Luck !!!! Confidential. Reproducing or Distributing this packet is not allowed without express written consent of © Ron Drew, PMP 26