My study aims to explore digital reference service in academic libraries in U.K and Hong Kong.
It aims to investigate the current practices of digital reference service of Glasgow University Library, the University of Strathclyde Library and Hong Kong University of Science and Technology Library . It provides examples of other universities libraries in UK and H.K.
My research will be carried out by qualitative research method and major means of data collection will be in-depth interviews and depth research to examine the current practices of digital reference service .
Furthermore, I will visit the academic libraries and conduct interviews with members of staff to discuss the current state of digital reference service . A list of discussion topics are selected as a guide to p rovide some direction for the interviews.
On the other hand, I will use open-ended questions as well as active listening skills. The open-ended question is designed to collect more rich data and more thoughts. This gives the respondents more freedom to express themselves and they will feel more relax. All the interview session will tape-recorded and fully transcribed. The transcripts are use for future analysis.
Qualitative Research Qualitative research is most appropriate because the study focused on in-depth study of current practices and it allowed the researcher to explore attitudes, perceptions and emotions which are not possible if one had used rigidly defined statistical methods. Moreover, it can capture and analyze the rich responses that were expected from the participant audience.
On the other hand, my study will be carried by case study. T he sources of case study include documentation ( guidelines, reports, library documents, newspapers and articles), library web pages, interviews and reference books. Furthermore, my research is based on the documents and literature review.