Marketing Experiments | Test your marketing techniques for effective results

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Nowadays, marketing is much easier than in the past.
Marketing on the web is all about running experiments.
You can think you know something, but run an experiment to prove (or deny) it.
When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.

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Marketing Experiments | Test your marketing techniques for effective results

  1. 1. Marketing Experiments* Image by BGU.ac.il | inspired by LUKE THOMASRon Bentata | May 2013
  2. 2. Marketing is Easy, when done Right!• Nowadays, marketing is much easier than in thepast. And it holds less risk.• Marketing on the web is all about runningexperiments.• You can think you know something, but run anexperiment to prove (or deny) it.• When experimenting and testing everything, youspend less marketing budget and you find out theresults sooner (before the campaign fails).Marketing Experiments
  3. 3. 1. What are you Testing?• Are you testing a landing page? The color of ashopping cart checkout button?• Store these experiments in a way so you can reference them later.Marketing Experiments * Image by wiu.edu
  4. 4. 2. What is your Purpose?• What do you to find out while experimenting?• Are you looking to drive signups, sales, orreferrals?• If you have no purpose, then you probably shouldn’t be running the test inthe first place.Marketing Experiments * Image by mhfa.com.sg
  5. 5. 3. What is your Hypothesis?• What do you expect to happen during thistest?• It forces you to develop your intuition.• Spend more time asking questions with yourcustomers.Marketing Experiments * Image by crystalitas.com
  6. 6. 4. What Metric are you using?• What indicator are you using to measuresuccess or failure?• The common metric is “sales” - after all, thegoal of your business is to make money!Marketing Experiments * Image by candidsky.com
  7. 7. 5. What Results did you see?• What happened during the experiment?• What did you learn?Marketing Experiments * Image by genesissolutions.com
  8. 8. 6. What would you change?• If there was anything you could change in thefuture what would it be?Marketing Experiments * Image by reachingcampus.com
  9. 9. Be Effective!By running experiments and keepingtrack of the results, you will becomea more effective marketer.Marketing Experiments * Image by coachamal.com

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