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How to Approach Tech Bloggers
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How to Approach Tech Bloggers

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Tech bloggers, as are other bloggers, don’t have time to waste, especially not for reading every single email they are getting from every single source. …

Tech bloggers, as are other bloggers, don’t have time to waste, especially not for reading every single email they are getting from every single source.
Of course, your story is much more important than others, but still, there are others…
In this quick guide, I will review some important facts to remember and recommendations to follow, when approaching tech bloggers.

Published in: Marketing, Technology

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  • 1. Talking with Tech Blogger Tech bloggers, as are other bloggers, don’t have time to waste, especially not for reading every single email they are getting from every single source. Of course, your story is much more important than others, but still, there are others… In this quick guide, I will review some important facts to remember and recommendations to follow, when approaching tech bloggers.
  • 2. NO Press Releases! Tech crunch are not your home boys and do not appreciate you sending them a press release to be published. This is a blog, not a news (paper). Photo credit: brownsteinegusa.com
  • 3. Be Original Do not copy-paste, do not use off-theweb templates. Be original, be creative, come up with an angle to your story, and make your pitch interesting. Photo credit: 123rf.com
  • 4. Topics. What to Talk About What should you talk about when pitching to the tech blogger: - News Trends Success Failure Investment Competition Gossip Celebs Photo credit: itsnicethat.com
  • 5. Don’t Forget Your Contact Details Do not forget to include your updated contact details. Not once, it happens that I get an email, but I cant seem to immediately find the person’s email or phone. Sure, I can search him online, but how has the time. Get my point? Photo credit: donboscomatunga.com
  • 6. Aim Right! There’s a saying: “You don’t get a second chance for the first imprison”. With tech bloggers, you will be lucky to even get a second chance. So, aim right, and be very focused, for the first time. Photo credit: dreamstime.com
  • 7. Relationship You can’t treat the blogger like a bit%$# - just use him for your own purposes. Talking with a tech blogger requires you to establish some sort of a relationship, for a period of time… Photo credit: eharmony.com
  • 8. Networking & Connections Start by establishing connections with tech bloggers over social networks, such as: LinkedIn, Facebook and Twitter. Networking is essential to expand your connections before talking and pitching to tech bloggers. Photo credit: eharmony.com
  • 9. Unique Story Do not approach the tech blogger with a generic story, a template or something “everybody is doing”. Be unique with your content. Deliver something fresh, new that will get the tech blogger attention and even respect. Photo credit: ronvanpeursem.com
  • 10. Personalized Approach When approaching the tech blogger and pitching to him, don’t forget who you are talking with. Make it personalized, make is especially for him. Check his favorite topics and his latest posts. Photo credit: 2hillsinstockholm.blogspot.com
  • 11. All About The Readers Very important to remember: The purpose of the pitch is for the tech blogger to write about you for his readers. So you need to make sure the pitch is suitable to the readers and the blog. Photo credit: insigmaus.com
  • 12. Ron Bentata Digital Product Critic LinkedIn: Profile Slideshare: Presentations Website: DigitalProductCritic.com Email: ron.bentata@gmail.com Twitter: @ronbentata