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Conversion Optimization and Exploding Your Sales Ronan O’Brien CEO – Zatori Results Ltd
TheCostumeShop.ie – Fancy Dress Costumes Mollys.ie – Online Pet Shop (Boutique) TheBikiniShop.ie – Ladies Swimwear TheMobilityShop.ie – Wheelchairs and Disability Aids TheCostumeShop.IN – Based in Delhi India 2 More to launch before the summer is out
A Fundamental Shift in Advertising Old Version Marketing Budget (fixed) x Conversion Rate (unknown every time due to diminished returns) = Sales(unpredictable)
Allow a % of profit for marketing and have an unlimited marketing budget. Using data what % of every 100 customers purchase. For every 100 Euro profit allocate X Euro of that profit to customer acquisition. Formula: Conversion Rate (2- 11%) x Average Sale Amount (€XX) x Number as Sales (Variable) = Profit (X% of Gross)
Onsite Optimization Make your Product offering Simple and Clear Where are you? Contact? Phone? Prices Split Testing (AB Testing) Page load speed (New Google analytics code insert) Duplicate Content
Barriers To Purchase Constant Improvement Based on Customer Feedback Accept Laser cards – 43% of Irish B2C customers prefer it Don’t be the bottle neck, having to call customer service means there is a problem Eliminate & Simplify