Your SlideShare is downloading. ×
Social Media Road Map For Your Business Success
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media Road Map For Your Business Success

2,260
views

Published on

This presentation is part of a 6 week program I've put together for people that know little about Social Media. The presentation is accompanied by a 20 page worksheet PDF document that goes into more …

This presentation is part of a 6 week program I've put together for people that know little about Social Media. The presentation is accompanied by a 20 page worksheet PDF document that goes into more details about what do to and how to do it.

Download the PDF worksheet here: http://www.ronankeaneonline.com/SocialMediaRoadMapforYourBusinessSuccess.pdf

Published in: Technology, Business

1 Comment
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,260
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
264
Comments
1
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide












































































  • Transcript

    • 1. Social Media Roadmap for Your Business Success Social Media Road Map for Your Business Success Presentation by Ronan Keane, Internet Marketing Consultant Please download and print accompanying PDF. To download, go to RonanKeaneOnline.com/SocialMediaRoadMap www.RonanKeaneOnline.com
    • 2. Social Media Roadmap for Your Business Success Go to www.SMBSavvy.com www.RonanKeaneOnline.com
    • 3. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
    • 4. Social Media Roadmap for Your Business Success www.RonanKeane.com
    • 5. Social Media Roadmap for Your Business Success www.RonanKeane.com
    • 6. Social Media Roadmap for Your Business Success www.RonanKeane.com
    • 7. Social Media Roadmap for Your Business Success Social Media Defined www.RonanKeaneOnline.com
    • 8. Social Media Roadmap for Your Business Success “Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.com www.RonanKeaneOnline.com
    • 9. Social Media Roadmap for Your Business Success “Stop advertising and start publishing.” www.RonanKeaneOnline.com
    • 10. Social Media Roadmap for Your Business Success Social Media Today www.RonanKeaneOnline.com
    • 11. Social Media Roadmap for Your Business Success 1 out of 8 couples married in the U.S. last year met via social media. www.RonanKeaneOnline.com
    • 12. Social Media Roadmap for Your Business Success By 2010 Gen Y will outnumber Baby Boomers. www.RonanKeaneOnline.com
    • 13. Social Media Roadmap for Your Business Success 96% have joined a social network www.RonanKeaneOnline.com
    • 14. Social Media Roadmap for Your Business Success If Facebook were a country it would be the 4th largest 1.China 2.India 3.United States 4.Facebook 5.Indonesia 6.Brazil www.RonanKeaneOnline.com
    • 15. Social Media Roadmap for Your Business Success 80% of companies use Linkedin as their primary source to find new employees. www.RonanKeaneOnline.com
    • 16. Social Media Roadmap for Your Business Success The fastest growing segment on Facebook is 55 to 65-year old females. www.RonanKeaneOnline.com
    • 17. Social Media Roadmap for Your Business Success 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime. www.RonanKeaneOnline.com
    • 18. Social Media Roadmap for Your Business Success 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime. Imagine what that means for bad customer service. www.RonanKeaneOnline.com
    • 19. Social Media Roadmap for Your Business Success is the second largest Search engine in the world. www.RonanKeaneOnline.com
    • 20. Social Media Roadmap for Your Business Success 78% of consumers trust online peer recommendations. www.RonanKeaneOnline.com
    • 21. Social Media Roadmap for Your Business Success Only 14% trust advertisements www.RonanKeaneOnline.com
    • 22. Social Media Roadmap for Your Business Success Only 18% of TV advertisements generate positive ROI. 90% of people that can TiVo ads do. www.RonanKeaneOnline.com
    • 23. Social Media Roadmap for Your Business Success 70% of 18-34 year-olds have watched TV on the Web. 25% of Americans said they watched a video… on their phone. www.RonanKeaneOnline.com
    • 24. Social Media Roadmap for Your Business Success According to Social Media Revolution Visualized: To reach 50 million people, it took… 50 years for radio 13 years for TV 4 years for the Internet 9 months for Facebook to get 100 million users! www.RonanKeaneOnline.com
    • 25. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
    • 26. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
    • 27. Social Media Roadmap for Your Business Success  Define Your Business & Marketing Goals  Listen to Your Marketplace/s  Execute Social Media Marketing Plan www.RonanKeaneOnline.com
    • 28. Social Media Roadmap for Your Business Success WEEK 1  Define Your Business & Marketing Goals For example, - Increase sales 200% over last year - Position myself as the Social Media and SEO guy - Promote my Web 2.0 Web Design Services www.RonanKeaneOnline.com
    • 29. Social Media Roadmap for Your Business Success WEEK 2  Reputation Management: Listen and Monitor Listen to and Monitor Your Prospects, Customers and Competitors www.RonanKeaneOnline.com
    • 30. Social Media Roadmap for Your Business Success Monday - Week 2 Google Blog Search www.RonanKeaneOnline.com
    • 31. Social Media Roadmap for Your Business Success Monday - Week 2 BlogPulse.com www.RonanKeaneOnline.com
    • 32. Social Media Roadmap for Your Business Success Tuesday - Week 2 Technorati.com www.RonanKeaneOnline.com
    • 33. Social Media Roadmap for Your Business Success Tuesday - Week 2: Create accounts and join communities Online communities namechk.com and knowem.com www.RonanKeaneOnline.com
    • 34. Social Media Roadmap for Your Business Success Tuesday - Week 2: Create accounts and join communities ViralHeat.com www.RonanKeaneOnline.com
    • 35. Social Media Roadmap for Your Business Success Wednesday - Week 2: Create Google Reader account www.RonanKeaneOnline.com
    • 36. Social Media Roadmap for Your Business Success Thursday - Week 2: Monitor industry & competitors www.RonanKeaneOnline.com
    • 37. Social Media Roadmap for Your Business Success Thursday - Week 2: Monitor industry & competitors www.RonanKeaneOnline.com
    • 38. Social Media Roadmap for Your Business Success Friday - Week 2: Read blogs and books BOOKS BLOGS “Trust Agents” - Chris Brogan RonanKeane.com “Tribes” - Seth Godin Mashable.com “Crush It” - Gary Vaynerchuck ReadWriteWeb.com “The Facebook Era” - Clara Shih SocialMediaExaminer.com “Startup Success” - Ronan Keane & Rieva Lesonsky ChrisBrogan.com Copyblogger.com www.RonanKeaneOnline.com
    • 39. Social Media Roadmap for Your Business Success WEEK 3  Execute Social Media Marketing Plan 12 weeks, one hour per day www.RonanKeaneOnline.com
    • 40. Social Media Roadmap for Your Business Success Monday - Week 3: Create your online hub Blog on your domain - RonanKeane.com Your blog on Wordpress, Typepad or Blogger www.RonanKeaneOnline.com
    • 41. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts Google Analytics www.RonanKeaneOnline.com
    • 42. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts SMBSavvy.com - Google Analytics www.RonanKeaneOnline.com
    • 43. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts SMBSavvy.com - Google Analytics www.RonanKeaneOnline.com
    • 44. Social Media Roadmap for Your Business Success Thursday- Week 3: “Claim” your blog on Technorati.com www.RonanKeaneOnline.com
    • 45. Social Media Roadmap for Your Business Success Friday - Week 3: Digg.com and Delicious.com www.RonanKeaneOnline.com
    • 46. Social Media Roadmap for Your Business Success WEEK 4  Twitter.com Top 5 Reasons to Use Twitter 1. Gain exposure for my blogs… and gain potential readers 2. Build my network with transparency and trust 3. Market my work, products and services 4. Learn new things from other industry professionals 5. Meet and talk with others (some business/some pleasure) www.RonanKeaneOnline.com
    • 47. Social Media Roadmap for Your Business Success Monday - Week 4: Twitter.com www.RonanKeaneOnline.com
    • 48. Social Media Roadmap for Your Business Success Tuesday - Week 4: Twitter.com - Strategically follow www.RonanKeaneOnline.com
    • 49. Social Media Roadmap for Your Business Success Wednesday - Week 4: Twitter.com - Search www.RonanKeaneOnline.com
    • 50. Social Media Roadmap for Your Business Success Wednesday - Week 4: Twitter.com - Tweetdeck www.RonanKeaneOnline.com
    • 51. Social Media Roadmap for Your Business Success Thursday - Week 4: Twitter.com - Language  @ + [name] = mentioning that person  'RT', Retweet = Distributing a tweet to your network  # = topic-specific www.RonanKeaneOnline.com
    • 52. Social Media Roadmap for Your Business Success Friday - Week 4: Twitter.com – Mobile manager  Get Twitter mobile app for your Droid, iPhone or Blackberry www.RonanKeaneOnline.com
    • 53. Social Media Roadmap for Your Business Success Friday - Week 4: Twitter.com – Decide on who to follow  Follow, then edit following  Search for new users daily and follow  No mystery to making contact, use common sense www.RonanKeaneOnline.com
    • 54. Social Media Roadmap for Your Business Success WEEK 5  Facebook.com Top 5 Reasons to Use Facebook 1. Connect with old friends 2. Access to engaged and qualified users 3. Viral opportunity for messaging 4. Targeted advertising 5. Facebook adoption www.RonanKeaneOnline.com
    • 55. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
    • 56. Social Media Roadmap for Your Business Success Monday - Week 5: Facebook.com – Profile www.RonanKeaneOnline.com
    • 57. Social Media Roadmap for Your Business Success Monday - Week 5: Facebook.com – Fan page www.RonanKeaneOnline.com
    • 58. Social Media Roadmap for Your Business Success Tuesday - Week 5: Facebook.com – Create a Fan page www.RonanKeaneOnline.com
    • 59. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Connect www.RonanKeaneOnline.com
    • 60. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Upload content www.RonanKeaneOnline.com
    • 61. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Upload content www.RonanKeaneOnline.com
    • 62. Social Media Roadmap for Your Business Success Thursday - Week 5: Facebook.com – Apps www.RonanKeaneOnline.com
    • 63. Social Media Roadmap for Your Business Success Friday - Week 5: Facebook.com – Privacy settings www.RonanKeaneOnline.com
    • 64. Social Media Roadmap for Your Business Success WEEK 6  Linkedin.com Top 5 Reasons to Use Linkedin 1. Make local, national and international professional connections 2. Position yourself as a SME and authority 3. Integrate with your CRM tools 4. Trusted contact 5. Legitimate www.RonanKeaneOnline.com
    • 65. Social Media Roadmap for Your Business Success Trusted referral www.RonanKeaneOnline.com
    • 66. Social Media Roadmap for Your Business Success Monday - Week 6: Linkedin.com – “100%” = Trust! www.RonanKeaneOnline.com
    • 67. Social Media Roadmap for Your Business Success Monday - Week 6: Linkedin.com – Upload contacts www.RonanKeaneOnline.com
    • 68. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Recommendations www.RonanKeaneOnline.com
    • 69. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Recommendations www.RonanKeaneOnline.com
    • 70. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Search groups www.RonanKeaneOnline.com
    • 71. Social Media Roadmap for Your Business Success Wednesday - Week 6: Linkedin.com – Participate www.RonanKeaneOnline.com
    • 72. Social Media Roadmap for Your Business Success Thursday - Week 6: Linkedin.com – Sync www.RonanKeaneOnline.com
    • 73. Social Media Roadmap for Your Business Success Thursday - Week 6: Linkedin.com – Sync www.RonanKeaneOnline.com
    • 74. Social Media Roadmap for Your Business Success Friday - Week 6: Linkedin.com – Answer questions www.RonanKeaneOnline.com
    • 75. Social Media Roadmap for Your Business Success Friday - Week 6: Linkedin.com – Answer questions www.RonanKeaneOnline.com
    • 76. Social Media Roadmap for Your Business Success That’s it! Follow the steps in this road map and you’ll be on the road to Social Media Success. Do you need Social Media Marketing help? Please call me at (703) 489-7886 or email ronankeane1@gmail.com Follow me on Twitter: @ronankeane Join Ronan Keane Fan page on Facebook www.RonanKeaneOnline.com