Locle

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Locle location-based mobile social applications

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Locle

  1. 1. location-based mobile software for social applications<br />
  2. 2. What is Locle?<br />Innovative “friend finder” application<br />Exploits mobile’s unique feature<br />Location<br />And social network data<br />Facebook and twitter<br />To deliver killer apps<br />Social Compass, Social Discovery, Serendipity<br />Venue Loyalty Programmes, Gaming<br />
  3. 3. Accolades <br />Winner 2008 Eircom Web Innovation Award<br />Red Herring Europe Top 200 Startups 2009<br />Winner 2009 Dublin Docklands Innovation Park Best Investment Proposal Award<br />The Next Web 2008 Top 25 Startups<br />
  4. 4. Company Factoids<br />Founded February 2008<br />Team of 5 + outsourced development<br />Pre-Revenue<br />Founder financed<br />Currently 25,000 beta users (1,000 Irish)<br />Distribution agreement with Europe’s largest social network – Netlog<br />Exclusive access to 60 million “friends”<br />Enterprise Ireland “high potential startup”<br />BES certified investment<br />
  5. 5. The Opportunity<br />Social network users are going mobile<br />Mobile phones are billing devices<br />Location + Social = natural match<br />$ from social discovery<br />paid messaging, notifications, games and gifting<br />dating, live music, sport, travel, professional<br />$ from place discovery<br />location-based advertising and coupons<br />local search directories<br />
  6. 6. Market Size<br />4 billion mobile phones<br />1 billion social network and online dating users<br />500 million mobile Internet users<br />70 million mobile facebook users<br />175 million in countries with “pay by mobile”<br />Potential 1 billion “location sharers” in 10 years<br />Medium Term Goal: 10 million users<br />10% of mobile facebook audience<br />Comparables eBuddy, Nimbuzz, Mig33<br />Grew to 20 million users in 2 years<br />
  7. 7. Product Information<br />Software for 10 mobile platforms<br />position 70% of phones globally<br />no need for GPS<br />no operator payments<br />Integrated with:<br />
  8. 8. Locle on Mobile<br />map people and places<br />post messages<br />twitter and facebook<br />phonebook virality<br />privacy control<br />micropayments<br />mobile advertising<br />Serendipity alerts<br />
  9. 9. Routes to Market<br />Virally through Open Social Networks<br />Exclusively on Partner Social Networks<br />Online Dating Networks<br />App Stores<br />
  10. 10. Exclusive 60 million Netlog users<br />Mobile website<br />iPhone WebApp<br />OpenSocial app<br />OpenSocial Profile Widget<br />Netlog Friend Finder<br />built with<br />Locle Platform<br />
  11. 11. Netlog Opportunity<br />60 million users in 25 languages<br />10 million in English<br />Convert 2% in year 1 = 200,000 users<br />Charge €0.50 per month or €6 per year<br />€4 net (30% to Netlog)<br />€800k annual revenue potential<br />
  12. 12. Competition<br />The 800 pound gorilla<br />Google Latitude<br />VC funded<br />Loopt<br />BrightKite<br />FourSquare<br />Gowalla<br />Locle is different<br />Focus on integration with established communities<br />Revenue model beyond advertising<br />Support for 70% of phones (Google Latitude: 20%)<br />
  13. 13. SWOT<br />
  14. 14. Come on board<br />Ronan Higgins, Managing Director<br />Pieter Oonk, Commercial Director<br />+353 (1) 657 2588<br />Try it<br />www.locle.com (desktop)<br />m.locle.com (mobile web)<br />get.locle.com (mobile app)<br />“Locle Mini” on the iPhone App Store<br />

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