SOCIAL BUSINESS @ IBMRonald Velten - IBM BeneluxMarketing, Communications & Citizenship Director
30 MINUTE PRESENTATIONON SOCIAL MEDIA
Ronald Velten - IBM Benelux                        @ronaldveltenMarketing, Communications & Citizenship Director          ...
WELCOME TO THE DECADE OF SMART
INSTRUMENTED .....
...... INTERCONNECTED ……
…… INTELLIGENT..…15 petabytes                    1 petaflop                       1 square kilometerEvery day, 15 petabyte...
….. REALLY INTELLIGENT …..8
….. IMAGINE …..
2001
2011
A list of things that weren’t around on 9/11Facebook         (2004)   X-box        (2001)   Skype       (2003)Twitter     ...
“We don’t have a choice onwhether we DO social media,      the question is      how well we DO it.”                     - ...
“It is not just about doing      social media for doing it,    but how you use these emergingtechnologies for social busin...
Social business focussesSOCIAL         on business outcomes,               business models andBUSINESS       management re...
In short: a “Social Business” uses the networks  of people, inside and outside, to create value Social          Engaged Bu...
1          What Customers Want          What drives customers to          interact with businesses          via social med...
IT IS ALL ABOUT ENGAGEMENT
Listen      RETURN ON   Learn     ENGAGEMENT                  Contribute                  Share35
B2B AND B2C BECOMES P2PExternally and internally
Social Business Platform
WHERE TO START
WHAT IS IBM DOING
IBM ENABLES SOCIAL BUSINESS
Document                 Social Analytics                  Libraries                 Activity Streams                     ...
IBM SmartCloud for Social Business• Delivering a  portfolio of Social  Business Solutions  in the cloud                   ...
IBM IS A SOCIAL BUSINESS
Expert              IBM’s social business strategyRelationshipManagement                    is to catalog IBMers’ expertis...
25.000               378.000               198.000IBMers actively on   IBMers utilizing      IBMers present atTwitter     ...
200+           100.000                1.000.000IBM channels   IBMers collaborating   Tweets upon the launchOn YouTube     ...
17.000                 1.000.000           400.000Individual blogs       Active page views   IBMers profiled atmaintained ...
15.000.000 400.000                                 20.000.000Downloads of          Regular Sametime             Minutes of...
IT IS ALL ABOUT ENGAGEMENT
1. Social is now, think business rather than media2. Leverage internally and externally3. IT and LOB’s should work togethe...
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
Social Business Introdcution - Oracle Social CRM Event
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Social Business Introdcution - Oracle Social CRM Event

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Presentation as given at the dutch Oracle Social CRM event on May 9th on IBMs view on social media and social media

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Social Business Introdcution - Oracle Social CRM Event

  1. 1. SOCIAL BUSINESS @ IBMRonald Velten - IBM BeneluxMarketing, Communications & Citizenship Director
  2. 2. 30 MINUTE PRESENTATIONON SOCIAL MEDIA
  3. 3. Ronald Velten - IBM Benelux @ronaldveltenMarketing, Communications & Citizenship Director Linkedin.com/in/ronaldvelten
  4. 4. WELCOME TO THE DECADE OF SMART
  5. 5. INSTRUMENTED .....
  6. 6. ...... INTERCONNECTED ……
  7. 7. …… INTELLIGENT..…15 petabytes 1 petaflop 1 square kilometerEvery day, 15 petabytes Scientists are working to New analytics enable high-resolutionof new information are being prevent influenza pandemics by weather forecasts for areas as fine asgenerated. This is 8x more modeling the viruses with a 1 to 2 square kilometers.than the information in all supercomputer that can operateU.S. libraries. at one petaflop, or one quadrillion operations per second.
  8. 8. ….. REALLY INTELLIGENT …..8
  9. 9. ….. IMAGINE …..
  10. 10. 2001
  11. 11. 2011
  12. 12. A list of things that weren’t around on 9/11Facebook (2004) X-box (2001) Skype (2003)Twitter (2006) LinkedIN (2003) Delicious (2003)Tumblr (2007) Wii (2006) Bit.ly (2009)iPhone (2007) Hyves (2004) InstagramNetbook (2007) Gmail (2004) PinterestiPad (2010) Wikipedia (2001) SpotifyAndroid Phones (2007) FlickR (2004) ……LotusLive (2009) Foursquare (2009) ……. …….Flipcam (2006) Spotify (2006)
  13. 13. “We don’t have a choice onwhether we DO social media, the question is how well we DO it.” - Erik Qualman
  14. 14. “It is not just about doing social media for doing it, but how you use these emergingtechnologies for social business” - Ronald Velten 
  15. 15. Social business focussesSOCIAL on business outcomes, business models andBUSINESS management related to use of social mediaa definition technologies
  16. 16. In short: a “Social Business” uses the networks of people, inside and outside, to create value Social Engaged Businesses are: Transparent Nimble
  17. 17. 1 What Customers Want What drives customers to interact with businesses via social media? 2 Social Media Maturity What is the current state of businesses’ social media initiatives and Social CRM? 3 The Big Fears: Risk and ROI Mitigating risk and determining an ROI - what are businesses doing about these top social media concerns?25
  18. 18. IT IS ALL ABOUT ENGAGEMENT
  19. 19. Listen RETURN ON Learn ENGAGEMENT Contribute Share35
  20. 20. B2B AND B2C BECOMES P2PExternally and internally
  21. 21. Social Business Platform
  22. 22. WHERE TO START
  23. 23. WHAT IS IBM DOING
  24. 24. IBM ENABLES SOCIAL BUSINESS
  25. 25. Document Social Analytics Libraries Activity Streams Social Mail BusinessProfiles Applications Embedded Communities Experience Social Business Presence Platform Awareness IBM Connections “next”Blogs & Wikis Web Meetings Files Instant Micro-blogging Messaging Forums Audio Video Social Projects IBM Sametime 8.5.2
  26. 26. IBM SmartCloud for Social Business• Delivering a portfolio of Social Business Solutions in the cloud ibmcloud.com/social
  27. 27. IBM IS A SOCIAL BUSINESS
  28. 28. Expert IBM’s social business strategyRelationshipManagement is to catalog IBMers’ expertise,Social Aggregator manage access to them and Expert Locator optimize their interactions with our constituents. By fully enabling the digital IBMer, weSocial Business can systematically manage@ IBM the way these social Social Business Manager interactions connect with all Social Intelligence relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.
  29. 29. 25.000 378.000 198.000IBMers actively on IBMers utilizing IBMers present atTwitter LinkedIN, including Facebook Alumni
  30. 30. 200+ 100.000 1.000.000IBM channels IBMers collaborating Tweets upon the launchOn YouTube With 200.000 of our CMO study nonIBMers via DevelopersWorks
  31. 31. 17.000 1.000.000 400.000Individual blogs Active page views IBMers profiled atmaintained regularly a DAY of Wikis IBM connections
  32. 32. 15.000.000 400.000 20.000.000Downloads of Regular Sametime Minutes of LotusLiveemployee generated instant messaging users, meetings, internallyvideo- and podcasts resulting in 40-50 million and externally each messages per day month
  33. 33. IT IS ALL ABOUT ENGAGEMENT
  34. 34. 1. Social is now, think business rather than media2. Leverage internally and externally3. IT and LOB’s should work together to ensure success4. Recruit early adopters5. Don’t forget about compliance/governance6. Be prepared to be agile and adapt7. IBM is there to help you
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