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Social Business Introdcution - Oracle Social CRM Event
 

Social Business Introdcution - Oracle Social CRM Event

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Presentation as given at the dutch Oracle Social CRM event on May 9th on IBMs view on social media and social media

Presentation as given at the dutch Oracle Social CRM event on May 9th on IBMs view on social media and social media

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    Social Business Introdcution - Oracle Social CRM Event Social Business Introdcution - Oracle Social CRM Event Presentation Transcript

    • SOCIAL BUSINESS @ IBMRonald Velten - IBM BeneluxMarketing, Communications & Citizenship Director
    • 30 MINUTE PRESENTATIONON SOCIAL MEDIA
    • Ronald Velten - IBM Benelux @ronaldveltenMarketing, Communications & Citizenship Director Linkedin.com/in/ronaldvelten
    • WELCOME TO THE DECADE OF SMART
    • INSTRUMENTED .....
    • ...... INTERCONNECTED ……
    • …… INTELLIGENT..…15 petabytes 1 petaflop 1 square kilometerEvery day, 15 petabytes Scientists are working to New analytics enable high-resolutionof new information are being prevent influenza pandemics by weather forecasts for areas as fine asgenerated. This is 8x more modeling the viruses with a 1 to 2 square kilometers.than the information in all supercomputer that can operateU.S. libraries. at one petaflop, or one quadrillion operations per second.
    • ….. REALLY INTELLIGENT …..8
    • ….. IMAGINE …..
    • 2001
    • 2011
    • A list of things that weren’t around on 9/11Facebook (2004) X-box (2001) Skype (2003)Twitter (2006) LinkedIN (2003) Delicious (2003)Tumblr (2007) Wii (2006) Bit.ly (2009)iPhone (2007) Hyves (2004) InstagramNetbook (2007) Gmail (2004) PinterestiPad (2010) Wikipedia (2001) SpotifyAndroid Phones (2007) FlickR (2004) ……LotusLive (2009) Foursquare (2009) ……. …….Flipcam (2006) Spotify (2006)
    • “We don’t have a choice onwhether we DO social media, the question is how well we DO it.” - Erik Qualman
    • “It is not just about doing social media for doing it, but how you use these emergingtechnologies for social business” - Ronald Velten 
    • Social business focussesSOCIAL on business outcomes, business models andBUSINESS management related to use of social mediaa definition technologies
    • In short: a “Social Business” uses the networks of people, inside and outside, to create value Social Engaged Businesses are: Transparent Nimble
    • 1 What Customers Want What drives customers to interact with businesses via social media? 2 Social Media Maturity What is the current state of businesses’ social media initiatives and Social CRM? 3 The Big Fears: Risk and ROI Mitigating risk and determining an ROI - what are businesses doing about these top social media concerns?25
    • IT IS ALL ABOUT ENGAGEMENT
    • Listen RETURN ON Learn ENGAGEMENT Contribute Share35
    • B2B AND B2C BECOMES P2PExternally and internally
    • Social Business Platform
    • WHERE TO START
    • WHAT IS IBM DOING
    • IBM ENABLES SOCIAL BUSINESS
    • Document Social Analytics Libraries Activity Streams Social Mail BusinessProfiles Applications Embedded Communities Experience Social Business Presence Platform Awareness IBM Connections “next”Blogs & Wikis Web Meetings Files Instant Micro-blogging Messaging Forums Audio Video Social Projects IBM Sametime 8.5.2
    • IBM SmartCloud for Social Business• Delivering a portfolio of Social Business Solutions in the cloud ibmcloud.com/social
    • IBM IS A SOCIAL BUSINESS
    • Expert IBM’s social business strategyRelationshipManagement is to catalog IBMers’ expertise,Social Aggregator manage access to them and Expert Locator optimize their interactions with our constituents. By fully enabling the digital IBMer, weSocial Business can systematically manage@ IBM the way these social Social Business Manager interactions connect with all Social Intelligence relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.
    • 25.000 378.000 198.000IBMers actively on IBMers utilizing IBMers present atTwitter LinkedIN, including Facebook Alumni
    • 200+ 100.000 1.000.000IBM channels IBMers collaborating Tweets upon the launchOn YouTube With 200.000 of our CMO study nonIBMers via DevelopersWorks
    • 17.000 1.000.000 400.000Individual blogs Active page views IBMers profiled atmaintained regularly a DAY of Wikis IBM connections
    • 15.000.000 400.000 20.000.000Downloads of Regular Sametime Minutes of LotusLiveemployee generated instant messaging users, meetings, internallyvideo- and podcasts resulting in 40-50 million and externally each messages per day month
    • IT IS ALL ABOUT ENGAGEMENT
    • 1. Social is now, think business rather than media2. Leverage internally and externally3. IT and LOB’s should work together to ensure success4. Recruit early adopters5. Don’t forget about compliance/governance6. Be prepared to be agile and adapt7. IBM is there to help you