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Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
Promax Trend Event - APril 24th
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Promax Trend Event - APril 24th

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Presentation as given during Promax' Trend Event 2014 on technologies that change(d) our world and 3 profound changes that change our IT landscape

Presentation as given during Promax' Trend Event 2014 on technologies that change(d) our world and 3 profound changes that change our IT landscape

Published in: Business, Technology
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  • 1. @ronaldvelten Marketing & Communucations Director IBM Europe Technologies That Change(d) Our World#TrendEvent
  • 2. IBM Institute for Business ValueShare a few perspectives from IBM
  • 3. With the intend to initiate some fresh ideas
  • 4. Potentially discovering a golden nugget delicious
  • 5. Technology does not make us less social
  • 6. © 2013 IBM Corporation We live in interesting times
  • 7. Rapidly changing global dynamics
  • 8. Rapidly changing global dynamics
  • 9. New Markets Emerging with Africa on the rise
  • 10. New Markets Emerging with Africa on the rise
  • 11. New Markets Emerging with Africa on the rise
  • 12. Changing the corporate landscape as we know it
  • 13. Changing jobs as we known them
  • 14. Changing jobs as we known them
  • 15. How we interact has changed #ED2014WE
  • 16. Stay, Duck or Move
  • 17. IBM Institute for Business Value 2004 2006 2008 2010 2012 2013 Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors Globalization Environmental issues Geopolitical factors Technology is shaping our corporate agenda CEO Studies 2004–2013
  • 18. We are facing 3 profound changes
  • 19. Data the new basis for realizing 
 competitive advantage We are facing 3 profound changes
  • 20. IBM Institute for Business Value 201 Trillion connected devices in 2015
  • 21. IBM Institute for Business Value 211 billion social updated every 2 days
  • 22. We generate 500 million DVDs of data every day!
  • 23. And 80% of all data generated is unstructured
  • 24. 29 Data is the new basis of competitive advantage   ! Leaders will:   ! Drive business outcomes by applying more sophisticated analytics 
 across more disparate sources in more parts of their organization.   ! Capture the time value of data by developing ‘speed of insight’ and 
 ‘speed of action’ as core differentiators. 
 Change the game in their industry or profession with cognitve capability

  • 25. Improving traffic flow IBM and NXP work with the city of Eindhoven to create a smarter traffic system
  • 26. Cities are using analytics to better serve its citizens... Prepare for growth Almere is using statistical analysis to improve its customer service to inhabitants despite the city´s rapid growth
  • 27. ...and its visitors Discover tourist behaviour Amsterdam Tourist & Convention board is using analytics to uncover patterns in tourist behaviour
  • 28. Fighting Crime IBM helps Rio de Janeiro’s city leaders to manage a safer, smarter city based upon realtime insights
  • 29. …and increase profitability Limiting risk NIBC bank has the foresight and agility it needs to promptly respond to quickly changing market and economic situations so that it can maximize profits and limit risks.
  • 30. Get better customer insight Wehkamp.nl is using Analytics from the IBM Cloud to better understand customers
  • 31. Data the new basis for realizing 
 competitive advantage We are facing 3 profound changes Cloud adoption, changing
 business models as we know 
 them
  • 32. 46 Cloud is changing the IT-landscape as we know it
  • 33. Cloud demands, and enables new business models ! Leaders will:   ! Integrate public and private clouds with back-end systems to create hybrid environments.   ! Seek, or be required, to manage cloud environments with the same rigor as 
 on premise datacenters
 Use cloud to reinvent core business processes and create room to innovate

  • 34. 53 Serving unprecedented demand Game developer Kuuluu counts elies on IBM Softlayer for the roll-out of their falgship game featuring Linkin Park
  • 35. High Performance Computing Red Bull Racing Team uses IBMs cloud infrastructure to solve complicated problems requiring on the spot high performance computing power, but without dealing with 
 the pre-investment.
  • 36. High Performance Gaming Serving 130 Million gamers globally Multiplay counts on IBM to improve the individual gamer experience, enabling flexibile capacity management and fast 
 roll-out of game updates
  • 37. Serving 500Mn. users WhatsApp is hosting on IBM SoftLayer to efficiently and securely serve its millions of global users. As do Yelp, Fitbit, tumblr and Dropbox....
  • 38. Realizing the quantified self Over 500.000 Fitbit users track their daily activities utilizing the IBM infrastructure
  • 39. Data the new basis for realizing 
 competitive advantage We are facing 3 profound changes Cloud adoption, changing
 business models as we know 
 them Engagement, changing the
 way the world works
  • 40. We need to meet the demand of the empowered customer
  • 41. the more demanding customer #ED2014WE
  • 42. the next generation customer #ED2014WE
  • 43. the digital centric customer
  • 44. the digital centric customer
  • 45. 66 A systematic approach to engagement is now required ! Leaders will:   ! Use mobile and social to increase speed and responsiveness and meet customers, partners and employees where they are and how they want   ! Want to personalize every meaningful interaction ! Need to earn continuously the right to serve customers which demands privacy, security and trust  
  • 46. We need to become digital savvy #ED2014WE
  • 47. IBM Institute for Business Value
  • 48. MOVIE:  BOY  AND  HIS  ATOM
  • 49. 81 Analyzing the Big Bang Research institute ASTRON will use streaming analytics to deliver insight 
 from the world’s largest radio telescope
  • 50. 82 VU University is helping to improve cognitive computer systems like Watson Understand human language
  • 51. HEARING SEEING FEELING TASTING SMELLING
  • 52. Three things to remember … #ED2014WE
  • 53. So jump in the world of the smarter enterprise
  • 54. Since we don’t want to wake-up on a morning ….
  • 55. Questions?
  • 56. @ronaldvelten linkedin.com/in/ronaldvelten

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