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Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
Mind the Gap
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Mind the Gap

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Presentation as give during the NIMA B2B Masterclass on marketing- and sales alignment on March 27th, 2013.

Presentation as give during the NIMA B2B Masterclass on marketing- and sales alignment on March 27th, 2013.

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Transcript

  • 1. B2B MASTERCLASS – 27 MAART 2013
MARKETING ALIGNMENT - MIND THE GAP!RONALD VELTENDirector of Marketing &Communication, IBM Benelux
  • 2. © 2013 IBM Corporation 6
  • 3. #3 +8% / 75.532Bn© 2013 IBM Corporation
  • 4. © 2013 IBM Corporation
  • 5. Our enduring idea: WORLD CHANGING PROGRESS 19
  • 6. In service of: FORWARD THINKERS 20
  • 7. Experienced through: The IBMer 21
  • 8. Experienced through: The IBMer 22
  • 9. Differentiated by: Living our values 23
  • 10. It is about creating unity, rather then uniformity 24
  • 11. 25
  • 12. SALES BRAND EXPERIENCEMARKETING DELIVERY
  • 13. 30 © 2011 IBM Corporation
  • 14. HOUSTON WE HAVE A PROBLEM
  • 15. © 2013 IBM Corporation
  • 16. WHAT DID I DO
  • 17. BE ACCOUNTABLE
  • 18. BE BU$INE$$ $AVVY
  • 19. NO FLUFFY MARKETING LINGO
  • 20. MAKE THINGS HAPPEN
  • 21. RECONSIDER YOUR MARKETING MIX
  • 22. DON’T BE SHY 44
  • 23. AGREE THAT MARKETINGAND SALES ARE DIFFERENT
  • 24. TEAMING MAKES THE DIFFERENCE
  • 25. 48
  • 26. 49
  • 27. 50
  • 28. @ronaldvelten     Linkedin.com/in/rvelten    ronald_velten@nl.ibm.com   51
  • 29. 52

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