Mind the Gap

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Presentation as give during the NIMA B2B Masterclass on marketing- and sales alignment on March 27th, 2013.

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Mind the Gap

  1. 1. B2B MASTERCLASS – 27 MAART 2013
MARKETING ALIGNMENT - MIND THE GAP!RONALD VELTENDirector of Marketing &Communication, IBM Benelux
  2. 2. © 2013 IBM Corporation 6
  3. 3. #3 +8% / 75.532Bn© 2013 IBM Corporation
  4. 4. © 2013 IBM Corporation
  5. 5. Our enduring idea: WORLD CHANGING PROGRESS 19
  6. 6. In service of: FORWARD THINKERS 20
  7. 7. Experienced through: The IBMer 21
  8. 8. Experienced through: The IBMer 22
  9. 9. Differentiated by: Living our values 23
  10. 10. It is about creating unity, rather then uniformity 24
  11. 11. 25
  12. 12. SALES BRAND EXPERIENCEMARKETING DELIVERY
  13. 13. 30 © 2011 IBM Corporation
  14. 14. HOUSTON WE HAVE A PROBLEM
  15. 15. © 2013 IBM Corporation
  16. 16. WHAT DID I DO
  17. 17. BE ACCOUNTABLE
  18. 18. BE BU$INE$$ $AVVY
  19. 19. NO FLUFFY MARKETING LINGO
  20. 20. MAKE THINGS HAPPEN
  21. 21. RECONSIDER YOUR MARKETING MIX
  22. 22. DON’T BE SHY 44
  23. 23. AGREE THAT MARKETINGAND SALES ARE DIFFERENT
  24. 24. TEAMING MAKES THE DIFFERENCE
  25. 25. 48
  26. 26. 49
  27. 27. 50
  28. 28. @ronaldvelten     Linkedin.com/in/rvelten    ronald_velten@nl.ibm.com   51
  29. 29. 52

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