Marketing Transformation Forum 12.02.2014

950 views

Published on

Presentation as prepared for the 3rd Marketing Transformation Forum on February 12th at Nijenrode

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
950
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Marketing Transformation Forum 12.02.2014

  1. 1. Moving from digital marketing to marketing in the digital world Ronald Velten Marketing Director IBM Europe
  2. 2. MTF intends to enable CMO networking
  3. 3. MTF intends to enable sharing IBM Institute for Business Value
  4. 4. MTF intends to learn & inspire
  5. 5. 12 12 12 RELEVANT 20 May 13 12 12 Oct 13 UNIQUE 30 20 Feb 14 We are learning as well 12 12 May 14
  6. 6. Digtal Marketing How do we move from digital marketing
  7. 7. To marketing in a digital world
  8. 8. Data as the new basis for realizing competitive advantage Technology adoption, changing business models as we know them Engagement, changing the way we work, internally and externally GINNI ROMETTIE We are facing 3 profound changes
  9. 9. RELEVANT It is about being relevant in the digital age
  10. 10. RELEVANT UNIQUE It is about delivering a unique differentiating experience
  11. 11. RELEVANT AWESOME UNIQUE It is about mastering marketing awesomeness
  12. 12. ENGAGE EACH CUSTOMERS AS AN INDIVIDUAL CREATE A SYSTEM OF ENGAGEMENT HAVE YOUR BRAND AND CULTURE AUTHENTICALLY ACT AS ONE Three imperatives of our changing marketing function
  13. 13. YOUR FUNCTIION & PEOPLE YOURSELF AS LEADER YOUR ORGANIZATION To conquer the digital world we need to change
  14. 14. Two inspiring cases
  15. 15. @ronaldvelten linkedin.com/in/rvelten

×