De Paul Chicago
Upcoming SlideShare
Loading in...5
×
 

De Paul Chicago

on

  • 311 views

 

Statistics

Views

Total Views
311
Views on SlideShare
311
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.youtube.com/watch?v=sIFYPQjYhv8
  • You Tube Screen Save/# of followers/Video of pectas evacaultum
  • 3 o’clock Google Listed 200,000 Publications
  • 3 o’clock Google Listed 200,000 Publications
  • 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit
  • Mayo Clinic Twitter Page Twitter (use screen save) # of followers
  • Facebook Screen save # of followers/ Facebook Contest with video Then on next page, attach to video of twins contest, to break up pace
  • http://www.youtube.com/watch?v=RI-l0tK8Ok0

De Paul Chicago De Paul Chicago Presentation Transcript

  • Social Networking in Health Care Ronald Petrovich Manager, Mayo Clinic Center for Social Media [email_address] @RonaldPetrovich on Twitter #MCCSM http://socialmedia.mayoclinic.org
  • Social Media Revolution
  •  
  •  
  • Social, Traditional Media Tell Amazing Tales
  • USA Today-CPR Marathon
  •  
  • Japanese Version of CPR Marathon
  • CPR Marathon TweetReach
  • Nanette’s, Ron’s Family Story
    • Social Media
    • Brightened a dark day
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • How does Mayo Clinic engage use of Social Media?
  •  
  •  
  • CME, Curriculum, Blogs Flip Cam Video Internal Advisory Board External Advisory Board Multi Media
  • News Conferences Proactive/Reactive Launchpad Recruitment Breaking News Summits Patient Referrals
  •  
  • Mayo Clinic and Word of Mouth
  • Sources of Information Influencing Preference for Mayo Clinic
  •  
  •  
  • Patient Tour Guides, video
  •  
  • 3031031-
  • USA Today Nov 12, 2009 3031031-
  • Electronic Word of Mouth 3031031-
  •  
  • Lee Aase
    • You’ve assumed the risks
    • Why not reap the benefits
  • If you think blocking is a viable long-term option...
  •  
  •  
  • Health Care Corollary: Use Common Sense and Keep it Professional
  • Basic Social Media Guidelines for Health Care Professionals
    • If you don’t have a pre-existing, real-life friendship with patients, don’t create one on Facebook
    • If you do create Facebook friendship with patients, do it with a purpose
    • Apply the “Front Page” test to your online postings
  • Hospital Listings
  • First Foray in New Media
    • Existing Medical Edge radio mp3s
    • Launched Sept ‘05; downloads up 8,217% Oct vs. Aug
  • Step 2: More, Longer Podcasts
  •  
  •  
  • Sharing Mayo Clinic
  • Mayo Clinic Medical Edge News Media Syndications
  • MN Twins Facebook Contest
  • The 37th Thesis
    • Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
  • Social Media Health Network
    • Membership group associated with Mayo Clinic Center for Social Media
    • Open to organizations and individuals wanting to use social media to improve health and health care
    • Dues based on organization revenues
    • Industry members, but no industry grant funding
    Social Media Health Network
  • What do you get?
    • Access to resources to speed your organization’s adoption of social media
      • Curriculum/training materials
      • Guidelines/policies/job descriptions
      • Technical services and support
    • Free and discounted conferences, webinars, member meetings
    • Community, blogging platform options
    • Member site for sharing, learning
  •  
  • Members
    • Mayo Clinic
    • Bon Secours Health System
    • Inova Health System
    • Mission Health System
    • Radboud University Nijmegen Medical Centre, Netherlands
    • Swedish Medical Center (Seattle)
  • Members Cont.
    • Advanced Gynecology Associates, Scranton, PA
    • The ALS Association – MN/ND Chapter
    • American Hospital Association
    • American Society of Clinical Oncology
    • Billings Clinic
    • Boulder Community Hospital
    • Canadian Virtual Hospice
  • Members Cont.
    • Catholic Healthcare West
    • Children’s Hospital of Eastern Ontario (CHEO)
    • Community Health Center, Inc., Middletown, CT
    • Corepoint Health, Frisco, TX
    • Corrigan Partners
    • Dardet Public Relations
  • Members Cont.
    • Global Bridges
    • Greenway Medical
    • Hageman Foundation
    • Hazelden Foundation
    • J.Robinson Group, LLC
    • Jamestown Hospital
    • Maricopa Integrated Health System
    • Meridian Health
  • Members Cont.
    • National Association of Public Hospitals & Health Systems
    • National Marrow Donor Program
    • Novant Health
    • Orlando Health
    • Poudre Valley Health System, Fort Collins, CO
    • Sutter Health
  • Members Cont.
    • Trinity Health
    • Vanderbilt University Medical Center
    • Vest Advertising Marketing & Public Relations, Louisville, KY
    • Virginia Community Healthcare Association
    • WellSpan Health
  • The Octogenarian Idol Story
    • Alerted to interesting video of elderly couple playing piano in Gonda atrium
    • Video shot by another patient and uploaded to YouTube by her daughter
    • Video had been seen 1,005 times in six preceding months since upload
    • Embedded in Sharing Mayo Clinic , posted to Facebook, Tweeted on 4/7/09
  • The next day...
  • Six days later...
  • April 22
  • Sunday, May 3
  •  
  • May 4
  • Cinco de Mayo
  • May 10
  •  
  • May 11
  • May 12
  • May 15
  • Early Morning May 26
  • May 26, 2009: Live in Studio Good Morning America
  • Random Lunatic News
  • Video of Elderly Couple
  • Results to Date
    • More than 7.4 million views on YouTube
    • >1.4 million views on Sharing Mayo Clinic
    • From 200 views/month to 5,000 views/hour
    • National TV coverage in U.S. and Japan
  • For Further Interaction:
    • [email_address]
    • @RonaldPetrovich on Twitter #MCCSM
    • http://socialmedia.mayoclinic.org