• Like
De Paul Chicago
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Published

 

Published in Health & Medicine , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
191
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.youtube.com/watch?v=sIFYPQjYhv8
  • You Tube Screen Save/# of followers/Video of pectas evacaultum
  • 3 o’clock Google Listed 200,000 Publications
  • 3 o’clock Google Listed 200,000 Publications
  • 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit
  • Mayo Clinic Twitter Page Twitter (use screen save) # of followers
  • Facebook Screen save # of followers/ Facebook Contest with video Then on next page, attach to video of twins contest, to break up pace
  • http://www.youtube.com/watch?v=RI-l0tK8Ok0

Transcript

  • 1. Social Networking in Health Care Ronald Petrovich Manager, Mayo Clinic Center for Social Media [email_address] @RonaldPetrovich on Twitter #MCCSM http://socialmedia.mayoclinic.org
  • 2. Social Media Revolution
  • 3.  
  • 4.  
  • 5. Social, Traditional Media Tell Amazing Tales
  • 6. USA Today-CPR Marathon
  • 7.  
  • 8. Japanese Version of CPR Marathon
  • 9. CPR Marathon TweetReach
  • 10. Nanette’s, Ron’s Family Story
    • Social Media
    • Brightened a dark day
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. How does Mayo Clinic engage use of Social Media?
  • 19.  
  • 20.  
  • 21. CME, Curriculum, Blogs Flip Cam Video Internal Advisory Board External Advisory Board Multi Media
  • 22. News Conferences Proactive/Reactive Launchpad Recruitment Breaking News Summits Patient Referrals
  • 23.  
  • 24. Mayo Clinic and Word of Mouth
  • 25. Sources of Information Influencing Preference for Mayo Clinic
  • 26.  
  • 27.  
  • 28. Patient Tour Guides, video
  • 29.  
  • 30. 3031031-
  • 31. USA Today Nov 12, 2009 3031031-
  • 32. Electronic Word of Mouth 3031031-
  • 33.  
  • 34. Lee Aase
    • You’ve assumed the risks
    • Why not reap the benefits
  • 35. If you think blocking is a viable long-term option...
  • 36.  
  • 37.  
  • 38. Health Care Corollary: Use Common Sense and Keep it Professional
  • 39. Basic Social Media Guidelines for Health Care Professionals
    • If you don’t have a pre-existing, real-life friendship with patients, don’t create one on Facebook
    • If you do create Facebook friendship with patients, do it with a purpose
    • Apply the “Front Page” test to your online postings
  • 40. Hospital Listings
  • 41. First Foray in New Media
    • Existing Medical Edge radio mp3s
    • Launched Sept ‘05; downloads up 8,217% Oct vs. Aug
  • 42. Step 2: More, Longer Podcasts
  • 43.  
  • 44.  
  • 45. Sharing Mayo Clinic
  • 46. Mayo Clinic Medical Edge News Media Syndications
  • 47. MN Twins Facebook Contest
  • 48. The 37th Thesis
    • Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
  • 49. Social Media Health Network
  • 50.
    • Membership group associated with Mayo Clinic Center for Social Media
    • Open to organizations and individuals wanting to use social media to improve health and health care
    • Dues based on organization revenues
    • Industry members, but no industry grant funding
    Social Media Health Network
  • 51. What do you get?
    • Access to resources to speed your organization’s adoption of social media
      • Curriculum/training materials
      • Guidelines/policies/job descriptions
      • Technical services and support
    • Free and discounted conferences, webinars, member meetings
    • Community, blogging platform options
    • Member site for sharing, learning
  • 52.  
  • 53. Members
    • Mayo Clinic
    • Bon Secours Health System
    • Inova Health System
    • Mission Health System
    • Radboud University Nijmegen Medical Centre, Netherlands
    • Swedish Medical Center (Seattle)
  • 54. Members Cont.
    • Advanced Gynecology Associates, Scranton, PA
    • The ALS Association – MN/ND Chapter
    • American Hospital Association
    • American Society of Clinical Oncology
    • Billings Clinic
    • Boulder Community Hospital
    • Canadian Virtual Hospice
  • 55. Members Cont.
    • Catholic Healthcare West
    • Children’s Hospital of Eastern Ontario (CHEO)
    • Community Health Center, Inc., Middletown, CT
    • Corepoint Health, Frisco, TX
    • Corrigan Partners
    • Dardet Public Relations
  • 56. Members Cont.
    • Global Bridges
    • Greenway Medical
    • Hageman Foundation
    • Hazelden Foundation
    • J.Robinson Group, LLC
    • Jamestown Hospital
    • Maricopa Integrated Health System
    • Meridian Health
  • 57. Members Cont.
    • National Association of Public Hospitals & Health Systems
    • National Marrow Donor Program
    • Novant Health
    • Orlando Health
    • Poudre Valley Health System, Fort Collins, CO
    • Sutter Health
  • 58. Members Cont.
    • Trinity Health
    • Vanderbilt University Medical Center
    • Vest Advertising Marketing & Public Relations, Louisville, KY
    • Virginia Community Healthcare Association
    • WellSpan Health
  • 59. The Octogenarian Idol Story
    • Alerted to interesting video of elderly couple playing piano in Gonda atrium
    • Video shot by another patient and uploaded to YouTube by her daughter
    • Video had been seen 1,005 times in six preceding months since upload
    • Embedded in Sharing Mayo Clinic , posted to Facebook, Tweeted on 4/7/09
  • 60. The next day...
  • 61. Six days later...
  • 62. April 22
  • 63. Sunday, May 3
  • 64.  
  • 65. May 4
  • 66. Cinco de Mayo
  • 67. May 10
  • 68.  
  • 69. May 11
  • 70. May 12
  • 71. May 15
  • 72. Early Morning May 26
  • 73. May 26, 2009: Live in Studio Good Morning America
  • 74. Random Lunatic News
  • 75. Video of Elderly Couple
  • 76. Results to Date
    • More than 7.4 million views on YouTube
    • >1.4 million views on Sharing Mayo Clinic
    • From 200 views/month to 5,000 views/hour
    • National TV coverage in U.S. and Japan
  • 77. For Further Interaction:
    • [email_address]
    • @RonaldPetrovich on Twitter #MCCSM
    • http://socialmedia.mayoclinic.org