TWITTER<br />Facts<br />175,000,000 Registered Users<br />370,000 users added per day<br />95,000,000 Tweets per day<br />...
CELEBRITIES<br />ENGAGING FANS<br />
Campaigns For Change<br />
MARKETING STRATEGY<br />Build a Social Brand<br /><ul><li>Listen to customers
Share information
Build Relationships</li></ul>Twitter only one piece of the puzzle<br />
Twitterizing the Company Culture<br />Building a Social Brand<br />
Objective<br /><ul><li>Create dialogue about the Zappos Brand
Give outsiders a glimpse of the company culture</li></ul>497 Employees on Twitter<br />Encouraged to follow other employee...
Getting Personal- Building One to One Relationships<br />@Zappos_Service<br />Immerse. Engage. Be Authentic. Build Relatio...
IT MAKES DOLLAR$ AND SENSE<br />
Objective<br /><ul><li>Interact with customers and raise awareness of the brand
Share  information about discounts and special offers from Dell
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Twitter Campaigns

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Some great examples of how companies are levera Twitter to build a social brand,create a dedicated sales channel

Published in: Business, Technology
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Twitter Campaigns

  1. 1.
  2. 2. TWITTER<br />Facts<br />175,000,000 Registered Users<br />370,000 users added per day<br />95,000,000 Tweets per day<br />Connect. Express Yourself. Share Interests and Passions <br />
  3. 3. CELEBRITIES<br />ENGAGING FANS<br />
  4. 4. Campaigns For Change<br />
  5. 5. MARKETING STRATEGY<br />Build a Social Brand<br /><ul><li>Listen to customers
  6. 6. Share information
  7. 7. Build Relationships</li></ul>Twitter only one piece of the puzzle<br />
  8. 8. Twitterizing the Company Culture<br />Building a Social Brand<br />
  9. 9. Objective<br /><ul><li>Create dialogue about the Zappos Brand
  10. 10. Give outsiders a glimpse of the company culture</li></ul>497 Employees on Twitter<br />Encouraged to follow other employees<br />Get customers to follow you<br />Immerse. Engage. Be Authentic. Build Relationships.<br />
  11. 11. Getting Personal- Building One to One Relationships<br />@Zappos_Service<br />Immerse. Engage. Be Authentic. Build Relationships.<br />
  12. 12. IT MAKES DOLLAR$ AND SENSE<br />
  13. 13. Objective<br /><ul><li>Interact with customers and raise awareness of the brand
  14. 14. Share information about discounts and special offers from Dell
  15. 15. Direct Sales</li></ul>Dec.2008<br />2475 followers<br />Aug. 2009<br />997,922<br />followers<br />$ 3Million!!!!! <br />Sales<br />Immerse. Engage. Be Authentic. Create Exclusivity. Build Relationships.<br />
  16. 16. Sours<br />The Rainbow on Twitter<br />With Great power comes Great responsibility!!<br />
  17. 17. Objective<br />Build Awareness and start conversation about the brand<br />Make Skittles a top of mind brand<br />About Us<br />Video Feed<br />Live Tweets<br />Transformed Website into Social Media hub <br />
  18. 18. Launched March 2,2009<br />Live Tweets<br />Sour Tweets<br />http://twittown.com/social-networks/twitter/twitter-blog/skittles-surrenders-their-home-page-and-brand-social-media-%E2%80%93<br />March 4 ,2009<br />No Immersion +Insufficient Engagement= Disaster<br />
  19. 19. Twitter Profile: rap0<br />

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