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Twitter Campaigns
 

Twitter Campaigns

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Some great examples of how companies are levera Twitter to build a social brand,create a dedicated sales channel

Some great examples of how companies are levera Twitter to build a social brand,create a dedicated sales channel

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    Twitter Campaigns Twitter Campaigns Presentation Transcript

    • TWITTER
      Facts
      175,000,000 Registered Users
      370,000 users added per day
      95,000,000 Tweets per day
      Connect. Express Yourself. Share Interests and Passions
    • CELEBRITIES
      ENGAGING FANS
    • Campaigns For Change
    • MARKETING STRATEGY
      Build a Social Brand
      • Listen to customers
      • Share information
      • Build Relationships
      Twitter only one piece of the puzzle
    • Twitterizing the Company Culture
      Building a Social Brand
    • Objective
      • Create dialogue about the Zappos Brand
      • Give outsiders a glimpse of the company culture
      497 Employees on Twitter
      Encouraged to follow other employees
      Get customers to follow you
      Immerse. Engage. Be Authentic. Build Relationships.
    • Getting Personal- Building One to One Relationships
      @Zappos_Service
      Immerse. Engage. Be Authentic. Build Relationships.
    • IT MAKES DOLLAR$ AND SENSE
    • Objective
      • Interact with customers and raise awareness of the brand
      • Share information about discounts and special offers from Dell
      • Direct Sales
      Dec.2008
      2475 followers
      Aug. 2009
      997,922
      followers
      $ 3Million!!!!!
      Sales
      Immerse. Engage. Be Authentic. Create Exclusivity. Build Relationships.
    • Sours
      The Rainbow on Twitter
      With Great power comes Great responsibility!!
    • Objective
      Build Awareness and start conversation about the brand
      Make Skittles a top of mind brand
      About Us
      Video Feed
      Live Tweets
      Transformed Website into Social Media hub
    • Launched March 2,2009
      Live Tweets
      Sour Tweets
      http://twittown.com/social-networks/twitter/twitter-blog/skittles-surrenders-their-home-page-and-brand-social-media-%E2%80%93
      March 4 ,2009
      No Immersion +Insufficient Engagement= Disaster
    • Twitter Profile: rap0