Arasan.Corporate Overview 09.09]

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Arasan.Corporate Overview 09.09]

  1. 1. Welcome Ron Mabry 17-Sep-09 Arasan Chip Systems Confidential Page 1
  2. 2. The Total IP Solution 17 September 2009
  3. 3. Who Is Arasan Chip Systems? Founded in 1995 • Headquarters in San Jose, California • 135 Employees Worldwide Profitable IP Solutions Company delivering highly integrated solutions • Technology and Solutions Leader – Domain Expertise • Leveraging core competency in standards based compliant IP – Internally developed IP solutions • Focused on mobile and portable multimedia standards, connectivity & bus interfaces and storage memory controllers Delivering on a promise to deliver a “Total IP Solution” • Standards Based IP, Verification IP, Hardware Development Kits, Hardware Validation Platforms, Drivers/Stacks and ICs • Professional Design Services with focus on customization and IP integration into system- level applications 17-Sep-09 Arasan Chip Systems Confidential Page 3
  4. 4. Our Vision: “Total IP Solution” To provide a completely flexible standards based IP solution in the portable multimedia & connectivity market that is easily customizable and Integratable to our customers SoC system. We want to provide our customers with … … the fastest path from IP to SoC (Time to Market) … seamless integration (Optimal System Solution) … enjoyable design experience (Professional Support) We are here to help our customers from concept to silicon offering all the tools, support, knowledge and service to achieve their goal. 17-Sep-09 Arasan Chip Systems Confidential Page 4
  5. 5. Why IP? . . . Why Not IP? It doesn’t do what I want or doesn’t work… It’s not what I expected… Arasan provides end-to-end solutions with IP, VIP and Hardware verification/development kits. We design standards based compliant IP. It’s going to be slow because of a wrapper/gasket… It’s going to be big because of a wrapper/gasket… It’s not going to integrate directly to my sub-system. I need AXI or AHB or APB or etc… No wrappers/gaskets – optimal size, performance & direct connect. Arasan can customize your interface - “The Bus Stops Here” It’s more work using third party IP than designing it ourselves… Arasan has domain expertise and is the technology leader. We provide on site support and services to get you to your SoC. 17-Sep-09 Arasan Chip Systems Confidential Page 5
  6. 6. “Total IP Solution”: It starts with IP… …but includes IC, IP: much SoC, Intellectual more! FPGA Property 17-Sep-09 Arasan Chip Systems Confidential Page 6
  7. 7. An End-to-End Solution It All Starts with the IP… From IP to SoC… 17-Sep-09 Arasan Chip Systems Confidential Page 7
  8. 8. Customer Support: IP: Intellectual Property VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Standardized Hardware: Firmware, Drivers, HDK, HVP, Chips Stack • Designed to meet Industry Specifications Hardware Verified • Proven IP - FPGA or Silicon Proven Optimized • Smallest Area • Highest Performance Customized • Native Interface – no gaskets or wrappers • Ability to make custom changes 17-Sep-09 Arasan Chip Systems Confidential Page 8
  9. 9. Customer Support: IP Portfolio VIP: Verification IP IP: Design Services, Consulting Intellectual Property MIPI: Mobile Industry Hardware: HDK, HVP, Chips Software: Firmware, Drivers, Processor Interface Stack • DSI • CSI2 • SLIMbus Memory Controllers • UniPro • SD • SDIO USB: Universal • HSI Serial Bus • MMC • D-PHY: digital USB 3.0 Host • CF • • D-PHY: mixed signal • xD • USB 3.0 Device • SMIA (not MIPI) • Memory Stick • USB 3.0 Hub • Memory Stick Pro • USB 2.0 Host • CE-ATA • USB 2.0 Device • NAND Flash • USB 2.0 Hub • Multi-Card Reader • USB 2.0 OTG • USB 1.1 Host • USB 1.1 Device • USB 1.1 Hub * IP can be customized – native local bus, additional features / functions 17-Sep-09 Arasan Chip Systems Confidential Page 9
  10. 10. Customer Support: IP Portfolio VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Controllers Hardware: HDK, HVP, Chips Firmware, Drivers, Stack • 10/100 Ethernet • 10/100/1000 Ethernet • Gigabit Ethernet Bus Interfaces • PCI • AHB • PCIe • APB • MiniPCI • AXI • CardBus • BVCI Misc. • UART • OCP • CPRM • I2C • Avalon (Altera) • BCH ECC • I2S • VLIO (Intel) • SPI • PIF (Tensillica) * IP can be customized – native local bus, additional features / functions 17-Sep-09 Arasan Chip Systems Confidential Page 10
  11. 11. Customer Support: VIP: Verification IP VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Hardware: Firmware, Drivers, Verification Environment HDK, HVP, Chips Stack • Bus Functional Models (BFM) • Monitor Standards Packages • Checker • SD/SDIO Host/Device • MMC / eMMC Compliance Test Suite • CE-ATA • Compliance Checklist • USB • PCI / PCIe • Test Vectors Suite • 10/100/1000 Ethernet • MIPI DSI Host/Device • Golden Test Package • MIPI CSI Tx/Rx • MIPI SLIMbus Host/Device • MIPI UniPro • MIPI D-PHY 17-Sep-09 Arasan Chip Systems Confidential Page 11
  12. 12. IP Product Deliverables • RMM* Compliant VHDL or Verilog RTL • Test Bench with compliance & synthesis scripts • Behavioral models • FPGA evaluation boards (optional) • User manuals • Excellent support. • Option of upgrading to 30 days of on-site support. • * Reuse Methodology Manual Guidelines 17-Sep-09 Arasan Chip Systems Confidential Page 12
  13. 13. Customer Support: Hardware: VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: HDK: Hardware Development Kits Hardware: HDK, HVP, Chips Firmware, Drivers, Stack • SD Memory Card • SDIO • PCI • USB • MIPI HVP: Hardware Validation Platforms • SD • SDIO • MMC • CE-ATA • PCI • USB • MIPI ICs: Application Specific Standard Products • SD • SDIO • SDIO with Memory 17-Sep-09 Arasan Chip Systems Confidential Page 13
  14. 14. Customer Support: Software VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Firmware / Drivers / Stacks Hardware: HDK, HVP, Chips Firmware, Drivers, Stack • SDIO • SLIMbus • USB • Ethernet OS • Linux • Windows Mobile / CE • Palm • Symbian • ThreadX Platforms * Custom Development Available via Professional Services 17-Sep-09 Arasan Chip Systems Confidential Page 14
  15. 15. Customer Support: Professional Services VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Customer Support Hardware: HDK, HVP, Chips Firmware, Drivers, Stack • Email, Phone, every time, every place • On-site, fly-ahead Consulting • Architecture • Integration Design Services • IP Customization • IP Development • Board Design and Development • Verification Software Development • Firmware • Drivers • API Domain Expertise • Design: Verilog RTL, Design Verification, FPGA Prototyping, ASIC Synthesis • Technologies: Memory, Processor I/F, Bus Bridging, Connectivity, SoC • Applications: UWB, WiFi, WiMAX, Ethernet, Communications, Mobile Multi-media Engineering Service/Placement 17-Sep-09 Arasan Chip Systems Confidential Page 15
  16. 16. Enhanced Design Experience It’s all about the Support . . . From IP to SoC! Arasan’s Design Flow SUPPORT Archit Interfac Integrat IP SoC ect e ion Typical Design Flow Suppor Interfac Integrati IP SoC t e on IP SUPPORT On Your Own 17-Sep-09 Arasan Chip Systems Confidential Page 16
  17. 17. Sample Customers 17-Sep-09 Arasan Chip Systems Confidential Page 17
  18. 18. Sample Markets & Products 17-Sep-09 Arasan Chip Systems Confidential Page 18
  19. 19. Memberships & Associations Contributing Member • MIPI Executive Member: • SD Association • MMC Association Working Group Member • SDIO-WLAN workgroup • SDIO Compliance Workgroup • SDIO Host Workgroup Association Member • CE-ATA • ONFI • USB-IF • PCI-SIG • OCP • JEDEC • UNH-IOL …first to know, first to design, and first to market! 17-Sep-09 Arasan Chip Systems Confidential Page 19
  20. 20. Customer Support: Eco-System Partners VIP: Verification IP IP: Design Services, Consulting Intellectual Property Software: Developing Partnerships Hardware: Hardware: HDK, HVP, Chips HDK, HVP, Chips Firmware, Drivers, Stack • Mutual Value • Shared Goals • Common Direction IP Eco-System • UNH-IOL Interoperability • 3rd Party Platforms and Tools • Symbian • Foundry Partners • Memory Partners • EDA • Testing/Standards • Silicon Solution Providers 17-Sep-09 Arasan Chip Systems Confidential Page 20
  21. 21. Arasan Advantage: “Total IP Solution” Commitment & Dedication to Our Customers • List of Blue Chip Customers • Support from IP to SoC Domain Expertise • Mobile Multimedia Standards • Connectivity & Bus Standards • Storage Memory Controllers Complete Solutions • IP cores • Verification IP • Software Stacks/Drivers • Hardware Development Kits • Hardware Validation Platforms • Industry Best Support Structure • World Class Professional Services 17-Sep-09 Arasan Chip Systems Confidential Page 21
  22. 22. The “Total IP Solution”: Arasan Puts the Pieces Together It starts with… Professional VIP: Services: Verification IP Support, Consulting, IC, IP: Design SoC, Intellectual FPGA Property Software: Hardware: …but takes Firmware, Drivers, HDK, HVP, Chips much more Stack 17-Sep-09 Arasan Chip Systems Confidential Page 22

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