pizza hut vs. dominoes

1. PIZZA HUT VS. DOMINOES
ADVERTISING MESSAGES
Wykena Cottman

2. ADVERTISING MESSAGES
 Pizza Hut History
 Dominoes History
 Pizza Hut Advertising Strategy
 Dominoes Advertising Strategy
 Pizza Hut-Tv Ads
 Dominoes-Tv Ads
 Pizza Hut-Social Media
 Dominoes Social Media

3. PIZZA HUT /DOMINOES HISTORY
PIZZA HUT DOMINOES
 1958: The first Pizza
Hut® restaurant opens in
Wichita, Kansas, started
by two college-aged
brothers who borrowed
$600 from their mother.
 1971:Pizza Hut became
the number one pizza
restaurant in the world
in terms of sales and
number of restaurants.
 1960: In the 1960's Tom
Monaghan and his brother
James started a Pizza company
named DomiNick's.
DomiNick's was based in
Ypsilanti, Michigan.
 1983: Started expanding
internationally.
 1993: Focusing solely on their
“Total Satisfaction Guarantee,”
which states they will remake
or refund your pizza if you are
dissatisfied for any reason.

4. PIZZA HUT/DOMINOES HISTORY CONT.
PIZZA HUT DOMINOES
 1972:Expanded
internationally.
 1986:Delivery service
 1994: became the first
national pizza chain to
offer delivery over the
internet.
 2000: In July 2000, Pizza
Hut became the first
company in history to place
its logo on the world’s
largest proton rocket.
 2007: Introduced
online and can be
ordered through the
mobile
 2010:Domino's Pizza
celebrates its 50th
birthday!

5. PIZZA HUT/DOMINOES ADVERTISING
Pizza Hut Advertising Dominoes Advertising
 New marketing vehicles.
 Replaced “Pizza Hut" on
take-out boxes with "The
Hut”.
 Adding more pasta
options.
 Extensive series of social
media and nontraditional
media programs.
 Produced ads directly
addressing the recession
through "The Big Taste
Bailout” and "Taste
Stimulus Package"
promotions.
 Domino's began a spot
called "Chefs vs.
Accountants”.

6. PIZZA HUT/DOMINOES TV ADS
Pizza Hut TV ADS Dominoes TV ADS
 38% of airtime,25- to
54-year-old skewed CBS.
 19% spent on the
younger-leaning Fox.
 Schedule airtime during
football programming
 5% of its TV plan on
Spanish-language
networks.
 11% of its airtime on
CBS.
 49% airtime on Fox.
 Spent 13% of its TV
dollars on Univision and
Telemundo.

7. PIZZA HUT/DOMINOES SOCIAL MEDIA
Pizza Hut Social Media Dominoes Social Media
 Implemented a broad-ranging
program across Facebook,
Twitter and YouTube.
 Passport to Italy Sweepstakes.
 Facebook page has
accumulated more than 1
million fans.
 Database of friends to send out
promotional announcements
and product news.
 Twitter internship
 Facebook page has
acculated over 370,610.
 Domino's Pizza Tracker.
 Mobile App.

8. REFERENCE PAGE
 ABOUT DOMINO'S PIZZA. (n.d.). Retrieved September 15, 2014.
 HISTORY OF BUSINESS. (n.d.). Retrieved September 15, 2014.
 Young, A. (2009, September 16). Pizza Hut vs. Domino's: Who Had
the Best Media Strategy? | Media - Advertising Age. Retrieved
September 15, 2014.