Mobile Barcode in Aviation Industry

Slide 1: mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | April 16th 2008

Slide 2: Presentation: - mobile lifestyle - air transport - the mobile ticket - the mobile barcode - mobile barcode services - getting started

Slide 3: something about people and their mobile phones

Slide 4: my phone is me

Slide 5: everywhere

Slide 6: very personal

Slide 7: anywhere

Slide 8: on the go mobile people need good services ®

Slide 9: air transport is the on the go ® experience par excellence Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Contact Confused Holiday Lost luggage Direction Missed flight Return

Slide 10: mobile ticketing in the air transport - October 2007 IATA announced a global standard for Mobile Ticketing - barcode standards: DataMatrix, QR & Aztec - eliminating paper ticket - by 2010 100% bar coded boarding passes - print at home and mobile boarding passes - combined with Self-Service save the Industry US$ 500 million annually - simplifying the business making travel more convenient

Slide 11: simple…

Slide 12: the mobile barcode - paperless distribution - no access to printer needed - distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways - open system [no new phones needed] - secure and safe - last minute distribution of boarding pass - lower costprice then conventional ticket - low burden for users - existing standards

Slide 13: - creating an one-on-one mobile connection - everywhere, anytime and personalized - from preparation to arrival with essential travel information - enabling all sorts of mobile services more than paperless tickets

Slide 14: on the go future mobile barcode services ®

Slide 15: existing travel experience ... Plan ……... Book ………… Pack …………….. Transport ...…. …... Search ……………….. Check-in ………………... Wait ...…..

Slide 16: “who am I” “where am I” “why am I here” “what am I doing” “what time is it” …more… mobile barcode services are about

Slide 17: future mobile barcode solutions - self-service check-in - self-service boarding - passenger SMS notifications - gate changes - urgent boarding calls - transferring information - entering the business lounge - track & trace your frequent flyer customer - personalized coupons - more

Slide 18: the mbarc air transport experience .... Plan ….. Book ….. M-ticket ….. Pack …… Transport .... .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding ..

Slide 19: paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...

Slide 20: the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...

Slide 21: the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...

Slide 22: ponder on it !

Slide 23: “who am I” “where am I” “why am I here” “what am I doing” “what time is it” …more… mobile barcode services are about

Slide 24: so Mbarc™ is the enabler of the airline future services now

Slide 25: about Mbarc™ - only Auto-ID validation company for the mobile industry - R&D in Europe and China, manufacturing in China - focus on generic solutions - we offer validation solutions that reads/scans all existing and future identifiers: - 1D & 2D Barcodes on LCD (phone) screen - 1D & 2D Barcodes on paper - Embedded RFID tags [optional] - already have an installed base

Slide 26: getting started with Mbarc™ equipment

Slide 27: mobile barcode value chain

Slide 28: build-in existing kiosks: Mbarc M8 - scanning all 1D- and 2D barcode standards from mobile phone lcd and paper - device delivers the decoded barcode data to the COM port - install a driver - ready for operation

Slide 29: more Mbarc™ solutions - M1: fixed mount scanner connected to PC or POS - M2: self service ticketing Kiosk - M4: thin client network terminal - Turnstile: scanner, control turnstile, embedded network device and LCD in one - Validator Network Solutions

Slide 30: all IATA barcode standards Symbology for paper Symbologies for mobile phones PDF417 Aztec Datamatrix QR

Slide 31: now I challenge you to create new mobile on the go services ®

Slide 32: Thank you Mbarc BV www.mbarc.nl Netherlands Ron Verweij New Business Development Visit us at booth: 0895