My Presentation made for the Conference of The Passenger Terminal Expo about Mobile Barcodes in the Air Transport Industry. The titel is: "Mobile Barcodes, more then paperless tickets" I try to point out both Mobile Phones as Air tTravel are "on the go" experiences and with the mobile barcode boarding card as enabler it opens up the mobile phone as one-on-one channel between Airports/Airlines and their customer. I am innovation- and new business development manager of Mbarc and in this role made this presentation. The IATA last year set a standard for mobile ticketing and Mbarc makes all sorts of scan- and validation solutions for push mobile barcodes like Mobile Boarding passes.
The PTE is on April 15-17th, my presentation on the 17th. More info www.mbarc.nl