mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | April 16 th 2008

Presentation: - mobile lifestyle air transport the mobile ticket the mobile barcode mobile barcode services getting started

Presentation:

- mobile lifestyle

air transport

the mobile ticket

the mobile barcode

mobile barcode services

getting started

something about people and their mobile phones

my phone is me

everywhere

very personal

anywhere

on the go mobile people need good services ®

air transport is the on the go experience par excellence ® Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Holiday Return Missed flight Confused Lost luggage Direction Contact

mobile ticketing in the air transport October 2007 IATA announced a global standard for Mobile Ticketing barcode standards: DataMatrix, QR & Aztec eliminating paper ticket by 2010 100% bar coded boarding passes print at home and mobile boarding passes combined with Self-Service save the Industry US$ 500 million annually simplifying the business making travel more convenient

October 2007 IATA announced a global standard for Mobile Ticketing

barcode standards: DataMatrix, QR & Aztec

eliminating paper ticket

by 2010 100% bar coded boarding passes

print at home and mobile boarding passes

combined with Self-Service save the Industry US$ 500 million annually

simplifying the business making travel more convenient

simple…

the mobile barcode paperless distribution no access to printer needed distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways open system [no new phones needed] secure and safe last minute distribution of boarding pass lower costprice then conventional ticket low burden for users existing standards

paperless distribution

no access to printer needed

distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways

open system [no new phones needed]

secure and safe

last minute distribution of boarding pass

lower costprice then conventional ticket

low burden for users

existing standards

more than paperless tickets creating an one-on-one mobile connection everywhere, anytime and personalized from preparation to arrival with essential travel information enabling all sorts of mobile services

creating an one-on-one mobile connection

everywhere, anytime and personalized

from preparation to arrival with essential travel information

enabling all sorts of mobile services

on the go future mobile barcode services ®

existing travel experience … ... Search ……………….. Check-in ………………... Wait ...….. ... Plan ……... Book ………… Pack …………….. Transport ...….

mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

future mobile barcode solutions self-service check-in self-service boarding passenger SMS notifications gate changes urgent boarding calls transferring information entering the business lounge track & trace your frequent flyer customer personalized coupons more

future mobile barcode solutions

self-service check-in

self-service boarding

passenger SMS notifications

gate changes

urgent boarding calls

transferring information

entering the business lounge

track & trace your frequent flyer customer

personalized coupons

more

the mbarc air transport experience .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding .. .... Plan ….. Book ….. M-ticket ….. Pack …… Transport ....

paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...

the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...

the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...

ponder on it !

mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…

so Mbarc™ is the enabler of the airline future services now

about Mbarc™ only Auto-ID validation company for the mobile industry R&D in Europe and China, manufacturing in China focus on generic solutions we offer validation solutions that reads/scans all existing and future identifiers: 1D & 2D Barcodes on LCD (phone) screen 1D & 2D Barcodes on paper Embedded RFID tags [optional] already have an installed base

only Auto-ID validation company for the mobile industry

R&D in Europe and China, manufacturing in China

focus on generic solutions

we offer validation solutions that reads/scans all existing and future identifiers:

1D & 2D Barcodes on LCD (phone) screen

1D & 2D Barcodes on paper

Embedded RFID tags [optional]

already have an installed base

getting started with Mbarc™ equipment

mobile barcode value chain

scanning all 1D- and 2D barcode standards from mobile phone lcd and paper device delivers the decoded barcode data to the COM port install a driver ready for operation build-in existing kiosks: M barc M8

scanning all 1D- and 2D barcode standards from mobile phone lcd and paper

device delivers the decoded barcode data to the COM port

install a driver

ready for operation

more Mbarc™ solutions M1: fixed mount scanner connected to PC or POS M2: self service ticketing Kiosk M4: thin client network terminal Turnstile: scanner, control turnstile, embedded network device and LCD in one Validator Network Solutions

M1: fixed mount scanner connected to PC or POS

M2: self service ticketing Kiosk

M4: thin client network terminal

Turnstile: scanner, control turnstile, embedded network device and LCD in one

Validator Network Solutions

all IATA barcode standards Aztec Datamatrix QR PDF417 Symbology for paper Symbologies for mobile phones

now I challenge you to create new mobile on the go services ®

Thank you Mbarc BV www.mbarc.nl Netherlands Ron Verweij New Business Development Visit us at booth: 0895