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About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
About Natura
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About Natura

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  • 1. essence our
  • 2. Our reason for being is to create and sell products and services that promote well-being/being well. WELL-BEING is the individual's harmonious, agreeable relationship with himself/herself, with his/her body. BEING WELL is the individual's empathetic, successful and pleasurable relationship with others, with the nature he/she is part of, with the whole REASON FOR BEING
  • 3. Commitment to the truth is the path to quality relationships. With greater diversity of parts, to whole is richer and more vital. The pursuit of beauty, a legitimate longing of every human being, should be free from prejudice and manipulations. The company, a living organism, is a dynamic web of relationships. Its value and longevity are tied to its ability to contribute to society's evolution and its sustainable development. Life is a chain of relationships. Nothing in the universe exists on its own; everything is interdependent. We believe that perceiving the importance of relationships is the foundation for the great human revolution, acknowledging the value of peace, solidarity and life in all of its manifestations. The constant pursuit of improvement is what drives the development of individuals, organizations and society. BELIEFS
  • 4. Natura, through its corporate conduct, through the quality relationships it establishes, and through its products and services, will be a globally significant brand, identified with the community of people committed to building a better world by means of a better relationship with themselves, with others, with the nature they are part of, with the whole. well-being / being well VISION
  • 5. time line natura
  • 6. Ekos Line Natura Cajamar Space Initial Public Offering on Bovespa – New Market Incorporation of the life cycle assessment (ACV) for packages. 1969 - beginning in a small laboratory and two passions: _The option for direct selling _Natural ingredients in its formulas Strong growth based on regional expansion and the product portfolio Refillable cosmetic products International Expansion Founding of the Ethos Institute Crer Para Ver Program our story time line Increase in sales volume (in US$ million) Increase in the number of Sales Consultants (in thousands) Leadership in Brazil Carbon Neutral Green PE Expansion of the operations and logistics network, and 25% of orders delivered within 48 hours Internationalization: Latin America represents 11.6% of Natura's revenue Acquisition of the Australian brand Aesop Amazônia Program (Launch of the Natura Amazonia Innovation Center (Núcleo de Inovação Natura Amazônia -NINA); start of construction on the Ecopark in Benevides 70’s 80’s through 2005 through 2012 180 433657 1523 62601572 1 5 32 170 90’s
  • 7. natura today
  • 8. Brazilian market context natura today Casa Natura Argentina Abihpec/Sipatesp 2012 data *Cosmetics, Toiletries and Fragrances *Source: FGV survey, data from 2011 Direct Selling Fourth biggest global market Moves R$ 50 billion/year* 2.3 million active professionals in the Country (companies associated with ABEVD). CT&F Market Job opportunities 4.5 million Profile 70% women Third biggest market in the world (1st in perfumery and deodorants; 2nd in hair) 8.9% Growth in 2012
  • 9. Overall assessment of brand image survey in Brazil (%)1 1.Source: Brand Essence 2012; 2. IstoÉ/ Dinheiro, BrandAnalytics, Millward Brown and WPP Group 2012; 3. Exame/Merco and IBOPE 2013; 4. Direct Selling News 2013; 5. Corporate Knight 2012. natura profile It has been a leading company in Brazil's cosmetics market for 8 years. The 6th most valuable brand in the country2. The brand with the best Corporate Reputation in Brazil3. The 5th largest direct selling company in the world4. The 2nd most sustainable company on the planet5. natura today
  • 10. natura today natura profile Consolidated net revenue: R$ 6,345.7 million Consolidated Ebitda: R$ 1,510.7 million Business model: Direct Selling Penetration in Brazilian homes 1 : 60% Market share 2: (Brazil) 22.5% 2012 data Source: 1. Kantar WorldPanel, 2. Sipatesp/Abhipec Number of orders: 70 thousand per day
  • 11. natura today natura profile Factories: Cajamar (SP) and Benevides (PA) Number of NCs: 1.5 million Number of employees: 5,354 in Brazil and 1,329 in IOs International Operations: Argentina, Chile, Colombia, Mexico, Peru and France Local IO* production (via partners): Argentina, Mexico and Colombia IOs share in net revenue: 11,6% AESOP: Acquisition of 65% of the Australian brand, with operations in Asia, North America and Europe, 60 concept stores in 11 countries, 300 employees, sales for 2013 estimated at AUD $64 million.28% growth per year in IOs in weighted local currency 2012 data * International Operations Regional Offices: Salvador (BA), Alphaville (SP), Rio de Janeiro (RJ) and Porto Alegre (RS). 8 Distribution Centers and 2 Technology Centers.
  • 12. NCs: 52.100 NCs: 1.268.000 France NCs: 2.500 Mexico NCs: 74.200 Argentina NCs: 74.800 Chile Peru NCs: 63.500 Colombia NCs: 37.000 Brazil Australia AESOP brand (also present in Asia, North America and Europe) Natura Consultants (NCs): 304,400 International market our
  • 13. DC São Paulo DC Curitiba DC Canoas DC Simões Filho DC+ hub Jaboatão DC Castanhal DC Uberlandia DC Matias Barbosa new logistical network to handle up to 90% of demand within 48 hours in 2014 Brazil
  • 14. our strategy
  • 15. STRENGTHEN CURRENT BUSINESS EXPANDTHE CONNECTION OF OUR NETWORKwell-being -well leverage our value proposition and expand our business ecosystem for strategy
  • 16. expand the connection of our network and deepen our relationships, promoting a unique experience enablers: technology as business driver efficiency in resource use development of leaders
  • 17. introduce new offerings of brands, products, services and business the first step _more than 60 concept stores in 11 countries _present in major department stores, hotels, restaurants and airlines _products for the hair, skin, body, perfumery and for pets Founded in 1987, with headquarters in Australia. Closely aligned with our values.
  • 18. social indicators
  • 19. social indicators Natura Institute receives 0.5% of Natura's net profit, in addition to funds from the Natura Crer ParaVer Line Crer Para Ver fund-raising Brazil: R$ 12.8 million IOs: R$ 4.5 million Crer ParaVer Penetration Brazil: 12% IOs: 18% 176.3 thousand NCs engaged in the Natura Movement 1.1 million NC* participations in training in Brazil 8% increase in training hours per employee, over the year's target. R$ 12 million invested in supplier communities (20% higher than 2011)* * Natura Consultant ** amount passed on as payment for input purchases, benefit sharing, training, certification and management, funds and support, use of image in studies and the like.
  • 20. social indicators Relationship quality 72% employee climate survey NC loyalty reached 24%, and NCA* loyalty, 40%** Among suppliers, 23% loyalty (compared to 27% in 2011)* 51% loyalty of Brazilian consumers *Natura Consultant Advisers **data for Brazil
  • 21. environmental indicators
  • 22. WATER CONSUMPTION (liters/prod. unit) WASTE GENERATION (gr./prod. unit) RELATIVE EMISSIONS (kg of CO2and/kg of sold prod.) environmental indicators
  • 23. 7.4% reduction in absolute emissions from 2008 to 2012 (Natura internal processes) 28.4% reduction in relative emissions,including value chain, from 2006 to 2012 67% increase in water reuse Refill percentage over sold items: 14% 25.56 g of waste generated per produced unit environmental indicators
  • 24. international operations
  • 25. Characteristics: _activity adapted to the local reality _consolidated team _acceptance of direct selling _brand gaining ground Strategy: _rapid growth of the NC network _local production _improve service level _increase brand awareness and prestige operations international
  • 26. Net revenue: Consolidated Operations R$ 154.6 million Argentina, Chile and Peru Operations in Deployment R$ 69.2 million Mexico and Colombia Ebitda (R$ million): Consolidated: 78,4 In Deployment: (8,2) 10% of need produced locally 30% in 2015 (expectation) NCs: 304.4 thousand 1. Operational profit data before depreciation, amortization and financial result consider Latam (excluding Brazil) and France International Shares (% Consolidated Net Revenue) Operational Profit1 (R$ million, nominal) Rapid growth with profitability in Latin America
  • 27. innovation
  • 28. Investment in Innovation: R$154 million Net revenue invested in innovation: 2.6% Innovation index: 67.2% Number of products launched: 104 innovation
  • 29. innovation Natura Innovation Differentiators – research fronts _classic and advanced sciences in skin and hair _sustainable technologies _senses and interaction design _well-being-well and relationships Open and networked innovation: sharing challenges with the scientific community in Brazil and abroad
  • 30. innovationMain launches: SOU eco-efficient productive chain with 70% less plastic and 60% less CO2 emissions compared to market packaging materials. Natura UNA Perfume 600 thousand products in the first cycle TodoDia Body Spray 3.5 million units sold Chronos: ultra-light facial protection fluid and toner with foundation effect Other highlights: New packages for Mamãe e Bebê (valves that facilitate application and lighter fragrances) Higher UVA protection factor, anticipating Brazilian law. More complete labeling in 2013 in all countries, as per new European regulations.
  • 31. INNOVATION Natura Campus Relaunched in 2011, the portal enables interaction with researchers and the exchange of information about ST&I In 2012: 245 proposals for partnership received 94 different institutions 7 projects contracted Launch of the Natura Campus Amazônia 82 project registered and 6 projects selected via public notice 40 thousand people impacted
  • 32. sustainability management
  • 33. Natura is born with a proposition of using natural ingredients in its formulas. Refillable cosmetic products. Reason for Being, Beliefs andValues Natura plays a part in founding Ethos Crer ParaVer Natura Ekos Line – sustainable use of Brazilian biodiversity. Global Compact Incorporation of the life cycle assessment (ACV) for packages in the product development process. The 1960s The 1980s The 1990s 2000 2001 time line sustainability management
  • 34. Vegetable-based ingredients in the soap line. Natura Movement. Benevides (PA) Industrial Facility End of animal testing. Carbon Neutral Vegetable-based ingredients in oils Organic Alcohol EnvironmentalTable Recycled PET. Organic alcohol used in 100% of products First Brazilian company to join Climate Defenders – WWF 2006 20092005 20072004 ISO 14.001 Certification IPO in the New Market time line sustainability management
  • 35. New PEVERDE (Green Foot) Corporate Movement for Biodiversity BIOQLICAR Natura Institute 2010 2011 Amazônia Program Water footprint Sustainable Sourcing Amazônia Program _Advisory Board _NINA _Ecopark (ecological principles and industrial symbiosis) Sustainable Entrepreneurship Education:Trails Project Waste inventory 2012 time line Sustainable Productive Chains Reduction in CO2 Sustainable palm oil sustainability management
  • 36. priority sustainability issues
  • 37. materiality matrix priority sustainability issues
  • 38. priority sustainability issues Context: Challenge for all of society, companies, the public power, consumers and other links of the consumption and production chain, given the increase in solid waste on a global scale. Performance: Total weight of waste generated per sold unit increased by 30% 1.The waste/produced unit indicator is the sum, in grams, of all direct and indirect Natura waste divided by the total number of units directly and indirectly produced by Natura. solid waste TOTAL WASTE PER PRODUCED UNIT1 (g/unit)
  • 39. Initiatives and Projects: New management strategy for: _increasing the use of post- consumption recycled material _fostering the structurization of efficient and inclusive recycled supply chains _reducing waste generation in the value chain _raising awareness and engaging our relationship audiences SOLID WASTE priority sustainability issues Innovation: new packages (ecodesign) and refill use Waste generation inventory throughout the product's entire life cycle Sector: Support for Abihpec actions to meet the National Policy on Solid Waste
  • 40. priority sustainability issues 2013 Target: To achieve water consumption of 0.39 liter per unit produced in Brazil Initiative: to pursue supplementary methodologies to the Water Footprint first cosmetic company to perform diagnostics considers the product use phase and the company's potential to pollute water resources 4 methodologies tested in the year water Context: 780 million people in the world suffer from scarcity of water* *Source: Progress on Drinking Water and Sanitation 2012,WHO and Unicef
  • 41. priority sustainability issues 1. To direct suppliers; 2. Process and transport to Natura; 3. Industrial and internal process; 4. Internal processes refer to fixed sources, exports, business travel, effluent treatment, International Operations. 5. Transport and distribution climate change
  • 42. 2013Targets: Reduce relative GHG emissions by 33% by 2013 Achieve 5,511t CO2e, reducing absolute emissions by 12.4% Achieve the rate of 16.5% eco-efficient packages, including refill CLIMATE CHANGE ongoing reduction (relative emissions kg of CO2 And per kg of product sold) priority sustainability issues
  • 43. priority sustainability issues education Natura Institute expands its activity, investing R$ 15.5 million in actions to help improve the quality of public education Trails, in partnership with the Ministry of Education, became public policy and reached 3 million students in 2012 Cajamar School Network (support for 1st job): 327 young people trained Cosmos: development for 600 managers in 3 years Employees: Investment in education and training: R$ 21,008 (compared to R$ 27,870 in 2011)
  • 44. sustainable entrepreneurship priority sustainability issues Context: The business model based on direct selling enables a higher rate of entrepreneurship and social transformation. Acolher Program: 26 NC finalists and 9 received technical and financial resources, among more than 680 registrations. Sustainable Relationship Network (Mexico): NCs have levels of involvement according to commercial results and engagement in social and environmental projects and initiatives. Some NCs already have a network with over 3 thousand sales consultants. Network grew 35% in 2012
  • 45. SOCIOBIODIVERSITY priority sustainability issues sociobiodiversity Natura Policy on Sustainable Use of Biodiversity and Traditional Knowledge Benefit sharing with communities for access to genetic heritage and the associated traditional knowledge Environmental certification program Amazônia Program Context: Since 2000 we have been developing a production model that involves relations with supplier communities to stimulate productive chains defined by fair price, remuneration for use of genetic heritage and valuing traditional knowledge.
  • 46. New text proposal submitted by a group of companies to the Ministry of the Environment in 2012 Main issues under discussion: _Prior authorization for access _Benefit sharing Regulatory framework _Imperfect provisional measure, which offers no assurance to companies and researchers _For over 10 years Natura has been fighting for progress in laws on access to biodiversity and the associated traditional knowledge _It is possible to generate competitive advantages for the country through the sustainable use of such resources SOCIOBIODIVERSITY priority sustainability issues sociobiodiversity
  • 47. SOCIOBIODIVERSITY programAmazônia priority sustainability issues Engagement with stakeholders: dialogue opened with local players and creation of the Advisory Board 2012 Results: NINA Ecopark Sustainable palm oil research R$ 121.8 million including resources from Natura and partners Context: Launched in 2011 to expand and deepen presence in the region and to promote local development Fronts: Science, technology and innovation (CT&I) Sustainable productive chains Institutional strengthening
  • 48. Juruá River Acre-Purus program Amazônia Manaus North- South Xingu-Tapajós Northeastern Pará SOCIOBIODIVERSITY priority sustainability issues
  • 49. Connect 1000 researchers in a network Generate local value and business development Move around R$ 1 billion in Natura resources Go from 10% to 30% in consumption of input from the region Increase the number of families in supplier communities, from 3.5 thousand to 10 thousand Commitments for 2020 SOCIOBIODIVERSITY program Amazônia priority sustainability issues
  • 50. relationship quality Context Our challenge is to foster care, connection and trust in relationships, intensifying bonds. Priority audiences: employees, sales consultants, NCAs, collaborators and suppliers Initiatives Engagement panels: _multi-stakeholder to gather input for strategic projects _more than 400 people in 15 physical gatherings, and 250 more via social networks _Topics: conscientious consumption; establishment of a new area in São Paulo, among others priority sustainability issues
  • 51. RELATIONSHIP QUALITY 1. Data related to Brazil Operation. 2. Consolidated results of all Natura operations. priority sustainability issues relationship with natura indicators monitor quality of relationships with strategic audiences
  • 52. strategic audiences
  • 53. employees Number of Natura employees: 6.785 Total employees in Brazil: 5.354 Climate survey: 72% favorability (+2pp and repositioning of MQ3*) Average training hours: 88 hours *higher position in analysis that ranks the best companies on this issue relationship quality key-topics _leaders with high potential _new competencies _accelerate the performance of people _relationship quality _Education initiatives _clearer strategy _succession map for strategic positions _cosmos _leader office _global trainee program _natura education _my path (operational audience)
  • 54. Investment in employee education and training in the Brazil operation: R$ 21,008 thousand Natura Education Program (R$ thousand) 1,218 thousand Internal use: 67% 54% of strategic positions with identified successors % women among employees: 64% Number of disabled employees: 219 (4.1% of total) Brazil operation employee loyalty (%) 1. Equivalent to the percentage of employees who answered 5 (top 1 box) on a scale from 1 to 5 points. EMPLOYEES relationship quality
  • 55. Sales Consultants and NCAs 110 initiatives: _connectivity pilot _I like natura (since April/13) _new digital Natura Magazine _faster deliveries _customer committee _NCA model in Latam _Acolher program _entrepreneur model in Mexico key-topics: _expand connection _training _service levels _productivity _relationship quality _international expansion _entrepreneurship NCAs in Brazil: 12,125 NCAs in IOs: 1,876 NCs per operation (in thousands): Brazil: 1,268.5 Argentina: 74.9 Chile: 52.1 Mexico: 74.3 Peru: 63.6 Colombia: 37.0 France: 2.6 Total: 1,572.9 relationship quality
  • 56. NC loyalty: 24% (19% in 2011) NCA loyalty: 40% (24% in 2011) Best service rates in the past seven years 40% of orders delivered within 48 hours (1Q13) Average delivery time: 4.1 days Percentage of orders placed via internet: 94% Annual average income: NCs: R$ 3,912 (R$ 3,904 in 2011) NCAs: R$ 11,515 (R$ 9,521 in 2011) NCs engaged in the Natura Movement: 176,331 (43% increase) Brazil operation data relationship quality SALES CONSULTANT AND NCAs
  • 57. natura Acolher Program recognizes and supports NCs who undertake social and environmental actions 680 initiatives registered in 2012 28 finalists attended the entrepreneur training 9 projects received technical and financial support movement _develops measures to encourage and mobilize NCs to citizen action _stimulates sustainable entrepreneurship relationship quality SALES CONSULTANT AND NCAs
  • 58. consumers Penetration in Brazilian homes: 60% Customer loyalty in Brazil: 51% Results attest to heightened competition in the sector. Publicity investments in recent years have reflected positively in overall brand evaluations Overall assessment of brand image survey in Brazil (%)1 1. Source: Brand Essence. relationship quality
  • 59. closer to people TV Record Weekly program on Wednesdays, during commercial breaks of the Hoje em Dia show, with contend about well-being, health, beauty, sustainability and social entrepreneurship, when we have the opportunity to tell inspiring stories. Watch: tv.natura.net relationship quality CONSUMERS We’re back to present
  • 60. CONCEPT SPACE closer to people relationship quality CONSUMERS A venue with ambience created to bring the customer closer to our brand, integrating conceptual, sensorial and commercial factors so as to provide a multi-sense experience. _1 year at Oscar Freire Street (SP) _72 thousand visitors; 10% foreigners; average consumption R$ 82. _new venues in SP and other cities in the country
  • 61. AMÓ A unforgettable flight 2.5 million views in 15 days UNA Virtual Makeup Mirror 1 million views in 2 weeks relationship quality actions that inspire EKOS We are a product of Nature PLANT in the movie theater Surprise tribute 20 thousand views/day for 3 weeks CONSUMERS
  • 62. suppliers Number of partners: 190 producer and finished product suppliers, and over 4.7 thousand service and indirect input providers relationship quality SUPPLIERS
  • 63. relationship quality SUPPLIERS Sustainable Productive Chains Supplier selection and development platform that considers social and environmental criteria R$ 2.8 million in social and environmental benefits over 2 years _CO2 _water consumption _waste generation _investment in education _employee training _work accidents _social inclusion _private social investment 8 indicators monitored quarterly: 87% of the supplier base participates in the program National Innovation Award Winner 2013, Business Model category (CNI)
  • 64. Direct relationship with communities that extract inputs from biodiversity: 36 suppliers communities Families benefitted: 3,571 families Funds for supplier communities: R$ 12 million last year, 15% increase Target for 2020: involve 10 thousand families relationship quality
  • 65. Investment: R$ 729 thousand Guidelines _ Establish bonds of trust _ Identify and acknowledge the value of leaders _ Establish a positive agenda with the public power communities surrounding _ Identification and strengthening of spaces for democratic social participation and for collective development of the action _ Building the identity of each individual through this action relationship quality
  • 66. Transmit Natura's unique values Meetings with shareholders Natura Day Perception Study AUG: 350 people Rio+20: international investors meet with Natura's sustainability team Average daily volume of shares traded (R$ thousand)1 1. Source: Economática NATU3: +67.8% IBOV: +7.2% Accumulated appreciation since IPO: 916% Total traded volume: R$ 13,394 million shareholders relationship quality
  • 67. awards and acknowledgements
  • 68. 88 regional, national and international awards/ acknowledgements, a 34% increase over 2011 130 press articles that reinforce the brand with regard to issues such as sustainability, innovation, people management, products and brand, technology top awards and acknowledgements
  • 69. 1st place in the National Innovation Award for Business Model, with the Sustainable Supply Chain case, 2nd most sustainable company in the world, in the Global 100 Most Sustainable Corporations in the World, by Corporate Knights, 2011 and 2012 Only Brazilian company in the World's Most Ethical Companies Award ranking, by Ethisphere Institute 2011 and 2012 Company with bestcorporate reputation in Brazil, ranking by Exame, Merco and IBOPE. Company of theYear, Época 360º Award 2nd place in the Finep InnovationAward Ranking of the 50 most valuable brands in Latin America, by Brandz,WPP and Millward Brown Among the 20 Model in Sustainability companies, a ranking elaborated by Exame top awards and acknowledgements
  • 70. thank you

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