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2013 retail integrates multichannel marketing

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In search for more effective ways to connect with customers, retailers capitalize on …

In search for more effective ways to connect with customers, retailers capitalize on
OpenSign solutions to integrate mobile, web and digital in-store.

Published in: Technology

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  • 1. 2013 Retail Integrates Multichannel Marketing In-store with OpenSign Platform In search for more effective ways to connect with customers, retailers capitalize on OpenSign solutions to integrate mobile, web and digital in-store. It has many benefits to help modern retailers reach customers and promote their brand. OpenSign solutions come with easy-to-use templates. It has a large showcase gallery to easily promote business products with one-touch response and simple swipe functionality for easy access. It offers a promotional marketing banner with detailed pop-up and highly-visible price and promotion.
  • 2. Videos with full screen playback can also be embedded easily. These OpenSign retail showcase themes are suited to any type of business. The cost is cheaper, results are measurable, and the marketing work is easier. OpenSign is one product for many screens from small to large, touch or display. It’s easier and cheaper to install; it requires no IT installation. OpenSign is ready-to-go and 3G compatible. It also integrates Google analytics and real-time analytics for easy measurement of results. OpenSign can also be integrated with digital out of home (DOOH) advertising for cheaper and easier content management. OpenSign technology engages customers to different layers of exploration and retail touchscreen experience. It gives easier ways to market products with its highly visible prices and promotion and highlights the products through its large gallery. Such technology is another trend in digital retail marketing that marketers should keep in mind. For more information about OpenSign, visit www.myopensign.com or call BlocksGlobal at +61 3 9486 0207