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Field Use of Social / Mobile Technology: Examples and Ideas for Emergency Service Delivery
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Field Use of Social / Mobile Technology: Examples and Ideas for Emergency Service Delivery

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The explosion of social media and mobile phone and tablet technology is changing our world. Emergency service organizations large and small are using social media and mobile applications for both …

The explosion of social media and mobile phone and tablet technology is changing our world. Emergency service organizations large and small are using social media and mobile applications for both bread and butter operations and large scale crises response. Existing and emerging technology like vehicle early detection systems, custom “911 Apps” and NG911 systems to gather live information from emergency scenes, enhancing responder effectiveness and safety. Likewise “Push” technology like Twitter, Facebook and Google+ staffed by Virtual Operations Support Teams allow virtually any department to have two-way communication with citizens to provide services, information or “Commu-nitySourcing” peer-to-peer assistance. Many of these tools are free and ready to use right now. The question is, how will you choose to apply them?


Teaching Formats:
-Lecture
-Question and Answer
-Handouts / Websites

Learning Objectives: Students will learn:
- How to leverage existing SM/M user community infrastructure for emergency commu-nications.
- Use of open platform tools to allow departments of all sizes to gain access to infor-mation increasing situational awareness.
- Barriers to implementation of SM/M technology.
- Vulnerabilities of SM/M technology.


Find more at www.romduckworth.com

Published in: Education

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  • USE FOR NEWS
  • USE FOR NEWS
  • Clarify analytics to observe your SM ROI
  • 2009 Atlanta city councilman Kwanza Hall He’s not positive what got the ambulance to the scene, but Atlanta councilman Kwanza Hall’s use of his Twitter on his Blackberry played a roll in despatching emergency services to a woman in need.“Need a paramedic on corner of John Wesley Dobbs and Jackson st. Woman on the ground unconscious. PlsReTweet,” Hall tweeted, eschewing the use of his cell phone as, well, a phone, to call 911 since his battery was low and he didn’t want to lose contact if it died while he was trying to save a life.Several of Hall’s followers called 911. Hall told CNN the ambulances arrived in 11 minutes, but he isn’t sure whether it was a call from another bystander, one of his followers or even possibly the EMS’s monitoring of social media which got the job done.
  • May 2007, LAFD Social Media Officer saw people tweeting about flames in an area way ahead of firefighters and contacted them
  • Griffin Park Wildfires
  • Trendsmap.comAnimated Matrix?
  • The survey revealed that currently four out of five respondents use various social media platforms to assist in investigations and found agencies serving smaller populations and with fewer sworn personnel (<50) use social media more, while state agencies tend to use it less (71%) than local (82%) and federal (81%) agencies. 
The research also found that identifying people and locations; discovering criminal activity and locations; and gathering evidence are the top activities, while Facebook and YouTube are the most widely used platforms.  7/19/12
  • LIKE HAM RADIO OPERATORS
  • Griffin Park Wildfires
  • Simple Twitter ScanGeo-located keyword search
  • Simple Twitter ScanGeo-located keyword search
  • Simple Twitter ScanGeo-located keyword search
  • Incident Specific Recruitment
  • An app that houses all the 12,000 first-aiders in Singapore. Once pressed by someone in distress, it sends out an SOS to all the first-aiders within a 2KM radius. After a first-aider accepts the mission, the app also maps out the shortest route to the First Aid seeker. The app also features a function that allows a First Aid seeker to call an ambulance. And in the event that there are no first-aiders in the vicinity it maps out the nearest hospitals. It also allows new first-aiders to register as a first-aider by entering the necessary details.
  • Simple Twitter ScanGeo-located keyword search
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • Predicting not only calls, but employee health sand safety measures
  • Animated graph?
  • Griffin Park Wildfires
  • Aurora Colorado PD went from having 300 twitter followers to over 11,000 in 24 hours
  • Griffin Park Wildfires
  • Replace Graphics?Include Globe?Animate?
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • Kate Starbird developed Twitter Syntax to facilitate Data Analysis
  • Kate Starbird developed Twitter Syntax to facilitate Data Analysis
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • Griffin Park Wildfires
  • FIRST Bomb Threat AppFEMA AppsWeather Apps
  • Leveraging Technology for the Emergency Services (P486)
  • DetectionNG 911ResponseVol CoordinationIncident Specific RecruitmentVOSTInformaticsReference AppsICE AppsMappingCommunitySourcingBroadcastIPAWSGoogle AlertsRecoveryBlog#RUOKCommunitySourcing
  • Griffin Park Wildfires
  • BlogRSSPractice AccountsFacebook, TwitterMonitorPostInteractOfficial AccountsFacebook, TwitterMonitorPostInteractSecondary AccountsYouTube, Google+, flickrFeed Specific Accounts
  • Griffin Park Wildfires
  • Griffin Park Wildfires
  • Griffin Park Wildfires
  • Transcript

    • 1. • American Red Cross study:• Public use of Social Media related to Emergency Responders.  Survey representatives of American Pop.  Volunteered for the online survey  Over 18 y/o
    • 2. • NEJM 8/2011 – Harnessing social media could help emergencies to be handled in a quicker, more coordinated, effective way. – The technology allowed officials to "push" information to the public while at the same time "pulling" in valuable data from bystanders.
    • 3. ImmediateDecentralized UbiquitousMultiformat
    • 4. Detect Emergencies and Calls for HelpRapid, Coordinated ResponseMaintain Situational AwarenessProvide Directions and InformationOrganize and Aid in Recovery
    • 5. DETECTIONRESPONSEINFORMATICSBROADCASTRECOVERY
    • 6. D Block Allocation
    • 7. PopularityInfluenceEngagementTrust
    • 8. TERA Medic Mobile Ushahidi Frontline SMSOpenMRS
    • 9. Strengths Weaknesses• Popularity • Stakeholder Buy-In• Public, Private and • Change Resistance Government Support • Logistics• Rapidly evolving • Few Standards Technology • Local S/M Access &• D Block Use • Over-sharing Dangers • Records RetentionOpportunities Threats• Public Interest • Authenticity• “Where they Live” • Veracity• $7b: First Net • Privacy• Infrastructure • Ownership already in place. • Infrastructure Failure • Technology Failure
    • 10. Leveraging Tech. for Emergency Services (P486) Pilot ProgramSocial Media in Emergency Management (IS-042) Online Program
    • 11. Detection • NG 911 • 911 Apps • VOSTResponse • Vol Coordination • Incident Specific Recruitment • Situational AwarenessInformatics • Reference Apps • ICE Apps • Mapping • CommunitySourcingBroadcast • IPAWS • Google AlertsRecovery • Blog • #RUOK • CommunitySourcing
    • 12. BlogPractice AccountsOfficial AccountsSecondary Accounts
    • 13. Questions, comments, feedback and to findadditional resources on this and other topics: