Warner bros case study

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Warner bros case study

  1. 1. Warner Bros<br />Case study:<br />
  2. 2. Origins<br />Started as a small production company in 1920’s<br />Became a vertically integrated company within a decade<br />Key to success were take over of Vitagraph in 1925 who were with distribution and production facilities.<br />Purchase of the Stanley cinema chain.<br />Western Electric sound equipment so they could make talkies.<br />
  3. 3. ‘Talkies’<br />Released Don Juan short in 1925.<br />The Jazz Singer in 1926 is known as the first talking movie and was made by WB.<br />Began to lose money in the 1930’s because of the Depression.<br />They began to sell of parts of their assets. Still maintaining its vertically integrated system, these new restrictions give way to the new style that WB created.<br />
  4. 4. After the War<br />Profits began to be made.<br />The big five needed to brand their own product and develop their own style.<br />Warner Brothers began to specialise in low-budget contemporary genres such as gangster, social conscience films and fast-talking comedy/dramas.<br />
  5. 5. Stars<br />Stars were at the beck and call of the studios.<br />Signed contracts with them and had to stay with them until they ran out. <br />If they did not take a project at the fear of being typecast they could be sidelined.<br />Now Stars have agents cutting deals for them - agents the real powerbrokers in Hollywood now control, actors, cameramen, director, just like football agents.<br />
  6. 6. A simplified version<br />Under the studio system a few companies tried to make, distribute and show their own films - taking direct control over the entire process.<br />This system began to break up in the 1950s trying to embrace the advent of new technologies e.g. TV.<br />As people moved out of town also to the suburbs - away from the old established cinemas. <br />
  7. 7. New Hollywood took over…<br />Major studios not so involved but increasingly interested in financing independent productions and then controlling their distribution.<br />Obviously this is a rather simple way of putting it as it had to keep changing over the 30s, 40s and 50s due to war, depression.<br />What both have in common is that they both had to react to external social factors. <br />
  8. 8. Hollywood timeline<br />
  9. 9. Activity - The five majors<br />Warner Brothers<br />MGM<br />RKO<br />Paramount<br />Twentieth Century Fox<br />The three minors - Universal, United Artists, Columbia.<br />You will be given one - what type of films did they made, what is their history, are they still around?<br />

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