The dark knight

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The dark knight

  1. 1. The Dark KnightMarketing case study
  2. 2. The Dark Knight• Warner Bros• $185 million budget• Made due to the success of last (well known comic book• Technological convergence• Grossed over $1billion• Created Synergy• Viral marketing
  3. 3. The Dark Knight• Created two rollercoasters to promote the film ($7.5 million)• JarnoTrulli promoted it on the side of his F1 car• Silverstone – batmobile drove round• Promoted as a more serious batman• WHY SO SERIOUS• www.whysoserious.com• Viral marketing
  4. 4. The campaign• Teaser trailer• Trailer

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