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Independent films
Independent films
Independent films
Independent films
Independent films
Independent films
Independent films
Independent films
Independent films
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Independent films

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  • 1. Marketing independent films Conglomerate vs Independent
  • 2. An independent film is…• A film not made or funded by the major studios/conglomerates.• Blair Witch and Paranormal activity are examples – how were they produced and distributed?
  • 3. Paranormal activity• Cost $15,000• Made by Oren Peli• Took $193,355,800 at box office• Demand to see it through eventful.com• Full release in November• Viral marketing (below the line costs)
  • 4. Blair Witch Project• Cost between $20,000 to $25,000• The movie was positively received by critics and went on to gross over US$248 million worldwide• Groundbreaking marketing campaign where they insinuated that the film was real• Viral marketing is a huge part of the industry• @thefirerisesJOIN
  • 5. Who are…• Fox Searchlight?• Sony Pictures Classic?• Paramount Vantage?• Focus features?
  • 6. Specialty forces• Studios have reassessed their approach to specialty units (film divisions of the major studios which specialise in ‘art house’ or independent style films.)
  • 7. Story wise what are the differencesbetween indie and high concept films?
  • 8. Indiewood…• A product that has had some help from the conglomerates• Like: – Juno (Fox Searchlight – 6.5 million) – Little Miss Sunshine – (Fox Searchlight 8 million)
  • 9. Keira Knightly• Look at the images of Keira Knightly in these posters.• Why have they airbrushed the original image?

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