Impact of technology Film DistributionWho is in charge? Technologies
Topics for exam» The issues raised by media ownership in contemporary media practice;» The technologies that have been introduced in recent years at the levels of production, marketing and exchange;» The significance of proliferation in hardware and content for institutions and audiences;» The importance of technological convergence for institutions and audiences;» The importance of cross media convergence and synergy, in production, distribution and marketing;» The issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions;» The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
Monsters (2010)•GB Science fiction film•Vertigo films•Directed by Gareth Edwards•Cost $500,000 to make•Took $4.2 million approx•Gareth Edwards was cinematographer,visual effects director and storyboarddesigner too.•$15,000 for filming equipmentMostly non-actors•Improvised•Used Adobe software, ZBrush andAutodesk 3ds Max for special effects•Once the film was locked, Edwards had fivemonths to create all 250 visual effects shots,a process he undertook in his bedroom. "[Iwas] churning out about two shots a day,which was fine until I got to the first creatureshot. Then suddenly two months went byand I still hadnt finished a single creatureshot; it turned out to be the hardest part ofthe whole process." Due to time constraints,the sound effects had to be producedbefore the special effects were undertaken. Edwards claimed that the advances in computer technology in recent years made it possible for him to create tJurassic Park on"
How was it marketed?» What is foursquare?» Internet research – How was Monsters distributed and exhibited?» Who distributed it in the UK?
Expendables» Take over youtube…» Haywire» Limitless» Kung Fu Panda 2 all did the samehttp://digital- examples.blogspot.com/search/lab el/films
UK distributors» United International Pictures (UIP)» Warner Bros» Buena Vista» Twentieth Century Fox» Sony» 9/10 films are distributed through these companies.
» Most linked to Hollywood production companies.» They deal with distributors who used to be owned by them but work with them for reasons of profit.» Who prioritize US films over any others» Able to have a blanket release.» Able to create an ‘event’.» 1/2 the films released do not reach the entire country.
A MUST!» You must not see film distribution as a helpful stage for a film.» Films do not get treated equally» The big companies who control much of the industry control distribution of their own products and others.
Effectively…» In the UK film market, an increase in the number of screens as not led to an increase in the number of films shown.
Exam topicTHE TECHNOLOGIES THAT HAVEBEEN INTRODUCED IN RECENTYEARS AT THE LEVELS OFPRODUCTION, MARKETING ANDEXCHANGE;
Gauntlett (2007)BLURRING OF LINES BETWEENAUDIENCE AND INDUSTRY.MEDIA/WEB 2.0.
New technologiesConglomerate Independent In groups produce a presentation that highlights, with examples the impact that new technologies have had on a stage of production, distribution or exchange for your chosen example.
Case studies you could use…Conglomerate Independent» The Dark Knight » Four Lions» The Boat That Rocked » Monsters» Paul » Paranormal activity» Any Contemporary » Slumdog Millionaire working title production » Shifty» Star Wars Episode 1: 3DThe technologies you may wish to consider: CGI, Digital technology, the Internet, mobilephones etc.
The proliferation of technology who does it help?Conglomerates Independents
Example question» Discuss the ways in which media product(s) are produced audiences, within a media area, which you have studied.
Internet activity» In pairs you will be given a conglomerate.» What do they own?» Viacom» General Electric» News Corporation» Time Warner
» Small companies cannot afford to make many prints so larger companies dominate» So for smaller films have to wait to be seen as independent cinemas such as the Cornerhouse.» UK film council is tried to address the problem via the digital screen network» Placing free digital projectors in cinemas.
Classification» Crucial stage to Film Distribution» Produce a set of guidelines» It is self regulatory» Film makers and producers have limited control» It could targeted and promoted for a 15 audience however could get an 18 certificate by the BBFC!
Council?» What power does the council have over BBFC?
BBFC considerations1. LEGAL - Material may break the law - there are several laws to do with obscenity, equality, incitement and the protection of children2. PROTECTIVE - Material is scrutinised for its potential to cause harm3. SOCIETAL - Material is reviewed with broader public image in mind like bad language