Salesforce for sports venuesRoman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU –...
Czech RepublicUSAEurope7.000 venues200.000 venues400.000 venuesFacilities are underutilized by 20-50%Our customer - Sport ...
SOLUTIONDestination website helping recreationalsportspeople and teams to solve their problemsSocial, Local,MobileGamified...
Directory listing (free) Season/lesson tickets ContactsLead generation Memberships AnalyticsDaily deals, other discounts R...
2.5 hours / w 150M sportspeople$150-200 bn / y U.S. Amateur sports market$12 bn / y$3 bn / y240M / mU.S. CRM marketU.S. Da...
SubscriptionsCommissionsAdvertisingMany upselling / cross-selling opportunitiesBUSINESS MODEL
Now (CZ)Biggest database6100 sport venuesGreat SEOBrand recognitionFuturePlatformComplexityCustomizedCOMPETITIVE ADVANTAGE...
Raised $50k70k visitors 6100 venuesACCOMPLISHMENTS TO DATEWon StartupFunding EuroTourPrague 2013Organized nation-wide camp...
1. Free listings on SportCentral website2. SEO, social, PR3. Internal ads, PPC4. Direct – email, telemarketingGO-TO-MARKET...
Developers(est. salary $40,000/y)Marketing, sales(est. salary $27,000/y)Management/support staffKey hires as soonas we get...
FINANCIAL PROJECTIONSBreak-evenin 15 monthsCAC $820LTV $14600$MRRmonth$MRR600 customers$80/month subscription15% commission
EXITSale IPOGoogle / Google+Salesforce.com (enter new industry)Nike / Nike+
WHAT WE NEED$1,1Mfor 12–18 months$460k development$490k sales/marketing$170k overheads, etc.Advice / MentorshipOctober 201...
Roman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation
SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day
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SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day

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Roman Sterly pitching SportCentral startup in 5 minutes before Czech Tech Pitch Day that will be held in Boston/Cambridge and Silicon Valley in May 2013.

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SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day

  1. 1. Salesforce for sports venuesRoman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation
  2. 2. Czech RepublicUSAEurope7.000 venues200.000 venues400.000 venuesFacilities are underutilized by 20-50%Our customer - Sport VenuesStruggle to acquire new customersStruggle to engage their customersStruggle with marketingPROBLEM
  3. 3. SOLUTIONDestination website helping recreationalsportspeople and teams to solve their problemsSocial, Local,MobileGamifiedHigh traffic
  4. 4. Directory listing (free) Season/lesson tickets ContactsLead generation Memberships AnalyticsDaily deals, other discounts Reservations Customer requestsEvents (e.g. localtournament)Gift certificates Sales force automationNewslettersSportCentral offers tools for sports venues that areeasily integrated into their website & the destinationsite, mobile app, widgetsSOLUTIONCustomer Acqusition Online Sales CRM
  5. 5. 2.5 hours / w 150M sportspeople$150-200 bn / y U.S. Amateur sports market$12 bn / y$3 bn / y240M / mU.S. CRM marketU.S. Daily deals marketU.S. Searches for sport venues on GoogleU.S. MARKET SIZE
  6. 6. SubscriptionsCommissionsAdvertisingMany upselling / cross-selling opportunitiesBUSINESS MODEL
  7. 7. Now (CZ)Biggest database6100 sport venuesGreat SEOBrand recognitionFuturePlatformComplexityCustomizedCOMPETITIVE ADVANTAGELower costs in CZ
  8. 8. Raised $50k70k visitors 6100 venuesACCOMPLISHMENTS TO DATEWon StartupFunding EuroTourPrague 2013Organized nation-wide campaign/contest“Sport of the Year”Organizer:US Market Access Center
  9. 9. 1. Free listings on SportCentral website2. SEO, social, PR3. Internal ads, PPC4. Direct – email, telemarketingGO-TO-MARKET STRATEGY
  10. 10. Developers(est. salary $40,000/y)Marketing, sales(est. salary $27,000/y)Management/support staffKey hires as soonas we get fundedOUR TEAM
  11. 11. FINANCIAL PROJECTIONSBreak-evenin 15 monthsCAC $820LTV $14600$MRRmonth$MRR600 customers$80/month subscription15% commission
  12. 12. EXITSale IPOGoogle / Google+Salesforce.com (enter new industry)Nike / Nike+
  13. 13. WHAT WE NEED$1,1Mfor 12–18 months$460k development$490k sales/marketing$170k overheads, etc.Advice / MentorshipOctober 2013 / 100 customers
  14. 14. Roman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation

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