Salesforce for sports venuesRoman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU –...
Our customers - Sports VenuesStruggle to acquire new customersStruggle to engage their customersStruggle with marketingPRO...
Czech RepublicUSAEurope8.000 venues250.000 venues500.000 venuesVenues are underutilized by 20-50%Our customers - Sports Ve...
SOLUTIONDestination site for sportspeople & teamsSocialLocalMobile + webGamifiedHigh traffic
Directory listing (free) Season/lesson tickets ContactsDaily deals, other discounts Memberships AnalyticsEvents (e.g. loca...
150M U.S. Sportspeople$150-200 bn / y U.S. Sports venues revenues$12 bn / y$3 bn / y240M / mU.S. CRM marketU.S. Daily deal...
Business and IT backgroundWorked for Socialbakers ($8M in 2012)Previous startup – customers from 20+countriesRoman Sterly ...
Now (CZ)Biggest database6200 sport venuesGreat SEOBrand recognitionFuturePlatformComplexityCustomizedCOMPETITIVE ADVANTAGE...
Raised $50k70k visitors 6200 venuesACCOMPLISHMENTS TO DATEWon StartupFunding EuroTourPrague 2013Organized nation-wide camp...
EXITSale IPOGoogle / Google+Salesforce.comNike / Nike+
WHAT WE NEED$1,1Mfor 12–18 months$460k development$490k sales/marketing$170k overheads, etc.Advice / MentorshipOctober 201...
Roman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation
COMPETITIONSports Venues Sportspeople / teams
1. Free listings on SportCentral website2. SEO, social, PR3. Internal ads, PPC4. Direct – email, telemarketingGO-TO-MARKET...
FINANCIAL PROJECTIONSBreak-evenin 15 monthsCAC $820LTV $14600$MRRmonth$MRR600 customers$80/month subscription15% commission
SubscriptionsCommissionsAdvertisingMany upselling / cross-selling opportunitiesBUSINESS MODEL
SportCentral @ Euro Demo Day in San Francisco by Roman Sterly
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SportCentral @ Euro Demo Day in San Francisco by Roman Sterly

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Roman Sterly pitching SportCentral to 4 investors in RocketSpace, San Francisco at Euro Demo Day startup pitch event.

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SportCentral @ Euro Demo Day in San Francisco by Roman Sterly

  1. 1. Salesforce for sports venuesRoman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation
  2. 2. Our customers - Sports VenuesStruggle to acquire new customersStruggle to engage their customersStruggle with marketingPROBLEM
  3. 3. Czech RepublicUSAEurope8.000 venues250.000 venues500.000 venuesVenues are underutilized by 20-50%Our customers - Sports VenuesStruggle to acquire new customersStruggle to engage their customersStruggle with marketingPROBLEM
  4. 4. SOLUTIONDestination site for sportspeople & teamsSocialLocalMobile + webGamifiedHigh traffic
  5. 5. Directory listing (free) Season/lesson tickets ContactsDaily deals, other discounts Memberships AnalyticsEvents (e.g. localtournament)Reservations Customer requestsGift certificates Sales force automationNewslettersTools for sports venuesIntegrated into their website & SportCentral website,mobile app, widgetsSOLUTIONCustomer Acqusition Online Sales CRM
  6. 6. 150M U.S. Sportspeople$150-200 bn / y U.S. Sports venues revenues$12 bn / y$3 bn / y240M / mU.S. CRM marketU.S. Daily deals marketU.S. Searches for sports venues on GoogleU.S. MARKET SIZE
  7. 7. Business and IT backgroundWorked for Socialbakers ($8M in 2012)Previous startup – customers from 20+countriesRoman Sterly CEOTomas Holub CTOLubos Kral UX/UIIT company ownerCustomers in U.S. and CZMinistry of Industry & Trade advisorFreelance designer, 200+ websites + 6 employees
  8. 8. Now (CZ)Biggest database6200 sport venuesGreat SEOBrand recognitionFuturePlatformComplexityCustomizedCOMPETITIVE ADVANTAGELower costs in CZ
  9. 9. Raised $50k70k visitors 6200 venuesACCOMPLISHMENTS TO DATEWon StartupFunding EuroTourPrague 2013Organized nation-wide campaign/contest“Sport of the Year”Organizer:US Market Access Center
  10. 10. EXITSale IPOGoogle / Google+Salesforce.comNike / Nike+
  11. 11. WHAT WE NEED$1,1Mfor 12–18 months$460k development$490k sales/marketing$170k overheads, etc.Advice / MentorshipOctober 2013 / 100 customers
  12. 12. Roman SterlyFounder / CEOwww.sportcentral.czroman.sterly@sportcentral.czyoutu.be/E-5JL0KEAzU – video presentation
  13. 13. COMPETITIONSports Venues Sportspeople / teams
  14. 14. 1. Free listings on SportCentral website2. SEO, social, PR3. Internal ads, PPC4. Direct – email, telemarketingGO-TO-MARKET STRATEGY
  15. 15. FINANCIAL PROJECTIONSBreak-evenin 15 monthsCAC $820LTV $14600$MRRmonth$MRR600 customers$80/month subscription15% commission
  16. 16. SubscriptionsCommissionsAdvertisingMany upselling / cross-selling opportunitiesBUSINESS MODEL

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