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SportCentral @ CzechTechLondon Startup Event
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SportCentral @ CzechTechLondon Startup Event

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Transcript

  • 1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  • 2. Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  • 3. Czech Republic USA Europe 8.000 venues 250.000 venues 500.000 venues Venues are underutilized by 20-50% Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  • 4. SOLUTION Destination site for sportspeople & teams Social Local Mobile + web Gamified High traffic
  • 5. Directory listing Season/lesson tickets Contacts Deals Memberships Analytics Events Reservations Customer requests Gift certificates Sales force automation Newsletters Tools for sports venues venue s website, mobile app, SportCentral, widgets SOLUTION Customer Acqusition Online Sales CRM
  • 6. 15M English adults doing sports regularly £20.3 bn / y Sports related revenues in England 400,000 £12 bn / y Jobs related to sports in England World CRM market MARKET SIZE
  • 7. TEAM Business and IT background Worked for Socialbakers ($8M) Previous startup – customers in 20+ countries Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI IT company owner Customers in US and CZ Ministry of Industry advisor Freelance designer 300+ websites
  • 8. Now (CZ) Biggest database 6200 sport venues Great SEO Brand recognition Future Platform Complexity Customization COMPETITIVE ADVANTAGE Lower costs in CZ
  • 9. Raised $50k 80k visitors 6200 venues ACCOMPLISHMENTS TO DATE Won several startup competitions
  • 10. WHAT WE NEED £700k for 12–18 months $460k development $490k sales/marketing $170k overheads etc. Advice / Mentorship November 2013 / 100 customers
  • 11. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  • 12. COMPETITION Sports Venues Sportspeople / teams
  • 13. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY
  • 14. Subscriptions Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL
  • 15. EXIT Sale IPO Google / Google+ Salesforce.com Nike / Nike+
  • 16. SCREENSHOTS
  • 17. SCREENSHOTS
  • 18. SCREENSHOTS
  • 19. SCREENSHOTS