Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KE...
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing...
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sp...
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
Directory listing Season/lesson tickets Contacts
Deals Memberships Analytics
Events Reservations Customer requests
Gift ce...
15M English adults doing sports regularly
£20.3 bn / y Sports related revenues in England
400,000
£12 bn / y
Jobs related ...
TEAM
Business and IT background
Worked for Socialbakers ($8M)
Previous startup – customers in 20+
countries
Roman Sterly C...
Now (CZ)
Biggest database
6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customization
COMPETITI...
Raised $50k
80k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won several startup
competitions
WHAT WE NEED
£700k
for 12–18 months
$460k development
$490k sales/marketing
$170k overheads etc.
Advice / Mentorship
Novem...
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
COMPETITION
Sports Venues Sportspeople / teams
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MA...
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
SCREENSHOTS
SCREENSHOTS
SCREENSHOTS
SCREENSHOTS
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SportCentral @ CzechTechLondon Startup Event

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SportCentral @ CzechTechLondon Startup Event

  1. 1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  2. 2. Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  3. 3. Czech Republic USA Europe 8.000 venues 250.000 venues 500.000 venues Venues are underutilized by 20-50% Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  4. 4. SOLUTION Destination site for sportspeople & teams Social Local Mobile + web Gamified High traffic
  5. 5. Directory listing Season/lesson tickets Contacts Deals Memberships Analytics Events Reservations Customer requests Gift certificates Sales force automation Newsletters Tools for sports venues venue s website, mobile app, SportCentral, widgets SOLUTION Customer Acqusition Online Sales CRM
  6. 6. 15M English adults doing sports regularly £20.3 bn / y Sports related revenues in England 400,000 £12 bn / y Jobs related to sports in England World CRM market MARKET SIZE
  7. 7. TEAM Business and IT background Worked for Socialbakers ($8M) Previous startup – customers in 20+ countries Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI IT company owner Customers in US and CZ Ministry of Industry advisor Freelance designer 300+ websites
  8. 8. Now (CZ) Biggest database 6200 sport venues Great SEO Brand recognition Future Platform Complexity Customization COMPETITIVE ADVANTAGE Lower costs in CZ
  9. 9. Raised $50k 80k visitors 6200 venues ACCOMPLISHMENTS TO DATE Won several startup competitions
  10. 10. WHAT WE NEED £700k for 12–18 months $460k development $490k sales/marketing $170k overheads etc. Advice / Mentorship November 2013 / 100 customers
  11. 11. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  12. 12. COMPETITION Sports Venues Sportspeople / teams
  13. 13. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY
  14. 14. Subscriptions Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL
  15. 15. EXIT Sale IPO Google / Google+ Salesforce.com Nike / Nike+
  16. 16. SCREENSHOTS
  17. 17. SCREENSHOTS
  18. 18. SCREENSHOTS
  19. 19. SCREENSHOTS

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