Roman Stanek
Founder/CEO, Good Data Corporation

Who am I
• Roman - \"Stan\" at Starbuck's
• Technologist
• Entrepreneur
• Blogger (roman.stanek.org)
• Czech

NetBeans

Java Development Tool Company
• Founded in summer 1997
• From developers to developers

Development team in Prague
• Outside of Silicon Valley
• Highly stable workforce
• Price is not a big advantage

Highly risky
• Web 0.5
• No support for entrepreneurs
• “Freemium model” unproven

Limited funding available
I would never fund
a company east of Palo Alto
Regis McKenna

Innovator’s dilemma
• Sometimes do the wrong things
• IBM, Symantec, Borland: speed
• NetBeans: extensibility

Many firsts/Highly innovative
• First Java based tool
• First extensible environment
• First downloadable tool

Acquired by Sun in 1999
NetBeans is today one of two leading Java development tools

Sun Development Center
in Prague
400 developers working on various projects

Systinet

SOA platform company
• Founded in March 2000
• Pioneer of SOA
• Service portfolio management

SOA hype
$21M raised from
Warburg Pincus in 2002

Global presence
• Sales & Marketing in US
• Development in Prague
• Support & testing in Vietnam

WS-Addressing, WS-AtomicTransaction,
SOA confusion
WS-Attachments, WS-Context, WS-
C o o r d i n a t i o n , W S - E ve n t i n g , W S -
F e d e r a t i o n , W S - R e l i a b i l i t y, W S -
ReliableMessaging, WS-Routing, WS-
• Too many standards
SecureConversation, WS-Security, WS-
SecurityPolicy, WS-Transaction, WS-Trust,
• Most co-developed by Systinet
XML 1.0, XML Schema, SOAP, WSDL,
• Complex, costly, disconnected
UDDI, XML-DSig, XML-Encr yption,
• SOA Governance was key to success
X K M S , S A M L , X AC M L , e b X M L ,
BPEL4WS, WSRP,

Major Systinet customers

Mercury/HP
acquisition
$105M in cash
January 2006

Systinet put HP on SOA map
HP Systinet leads the SOA Governance space

Good Data

On Demand Business Intelligence
• Cloud + Web 2.0 metaphors
• Flickr for Data
• Simplicity & Collaboration

Turning good data into information
• Social, not technical problem
• Stop working in isolation
• Discovery happens elsewhere

Company status
• 30 employees
• Development in Prague
• Sales & marketing in Bay Area
• Funded by industry luminaries
• SaaShosted by Amazon Web
Services

Future plans
• Customer Development Process
• Commercial launch Q2 2009
• VC funding in 2009

Lessons learned

Lessons learned I.
It takes three years to be
an overnight success,
sometimes more.
Seth Godin

Lessons learned II.
• Location. Location. Location.
• Building companies in Europe is
possible
• We live in “A Flat World”

Lessons learned III.
Failure Success
Speed, size Community
Protocols,
Governance
transactions
Size, complexity Collaboration

Personal notes
•Aplan is useless. Get a
meta-plan.
• Getready for “mood
swings”
• Tough
times create tough
companies

Questions