Learn how to create content strategies used by multi-million dollar corporations worldwide.

1. Strategize like a multi-milliondollar company
By: Roman Sukharenko
Bring Traffic To Your Content

2. Lived theagencylifein NY andMalaysia
6+yearsexperience in SEO
• LocalGeo targetedbusinesses
• BigPharma
• LargeCorpin US
• LargeCorpin Asia
Beliefs:
• SEOis aspeculationgame
• WorryaboutPandasandPenguins ifyouareGrey Hat
• Youdon’tneed a“Head ofSEO”
• TEST,TEST,TEST!!
WhoThe HellIs This Guy?
Know-it-all
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3. Researching The Post

4. Paid Tools
TrafficAnalysis
Moz
Traffic Travis
KeywordPlanner
http://moz.com/blog/untapped-keyword-sources
Source
Keyword Research
Get Creative
4
Old School
KeywordPlanner
GoogleAnalytics
New Age
GoogleAuto Complete
Wikipedia
MetaGlossary
Amazon
Competition
Googlerelatedsearches
Research
PositiveTactics
Negative Tactics
They must be in the same ad group relevant to your website’s
keyword list

5. 5
Competitive Research

6. 6
Plugin 4 topics in google trends
Plugin 4 topics in google Search
Copy top 10 results from google and
google trends into excel sheet
Competitive Research
80 possible tactics:
Outreach
Analysis
Partnership

7. 7
Keyword Map
http://www.shivarweb.com/3136/how-to-use-keywords-on-your-website/
Source

8. Skyscraper Method
Case Study

9. 9
Step 1: Find link-worthy content
• Find Proven Linkable Assets
• Site Explorer, Topsy and Google Search
Step 2: Make something even better
• Infographic and visuals
• More/better content
Step 3: Reach out to the right people
Implement The Skyscraper Method
http://backlinko.com/skyscraper-technique
Source

10. 1
0
E-mailTemplate Example
http://backlinko.com/skyscraper-technique
Source

11. 1
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12. ConstructingThe Post

13. Write Post
• Writepostbasedonidea
• Use2keywords/keyphrasesmax perpost
• Freestylebasedoncontentvalue
Structure
• Write8-10 posts
• Min2,000 wordstoreachtopofGoogle
• 2-4% Keyworddensity
• ProperKeywordplacement
.
Format
• Creatinghyperlinkweb
• Images andvideos
• Metatags andKeywordPlacement
CrossReference
CrossReferencestructureandformatwith
tools,articlesandexperts
Steps To WritingThe Post
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3

14. GettingTraffic
It won’t come by itself you know!
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Outreach using the skyscraper method
Link Building through competitor research
Build relevant relationships
Get influencers to write about you
Social Media
Post more than once

15. Research
Take your time on your
foundation
Creation
Make sure to use proper
SEO tactics
Outreach
Don’t just build links,
build relationships
Re-Cap
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16. Thank You
Consultations - https://clarity.fm/romansukharenko
LinkedIn- https://www.linkedin.com/in/romansukharenko
E-mail- roman.sukharenko@gmail.com