UX and Scrum! 
★ UX Oxford, September 2014 ★ 
Roman Pichler! 
@romanpichler! 
romanpichler.com!
About 
me 
• Product 
management 
consultant 
and 
trainer 
– Specialised 
in 
Scrum 
and 
in 
lean 
prac5ces 
– More 
tha...
Once upon a time, 
the experience of 
using software was …!
Now it’s rich, 
and software is 
everywhere.!
This is similar to 
Scrum. Once practiced by 
few it’s now mainstream.!
But there is still some 
confusion about how UX 
and Scrum fit together.!
The 
Programmer’s 
View 
of 
UX
The 
Designer’s 
View 
of 
Scrum
Learning 
and 
Delivery 
with 
Scrum 
Users, customers 
and other stakeholders 
Product 
increment 
Analyse! 
and change! ...
UX 
Scrum 
Challenges 
Product Backlog 
Users, customers 
and other stakeholders 
Product 
increment 
Product owner 
and t...
Challenge: UX Artefacts!
Let’s 
Look 
at 
an 
Example 
© 
2014 
Pichler 
Consul5ng 
Ltd 
14
A 
Tradi5onal 
Product 
Backlog 
1 Choose character 
2 Choose dance floor 
3 Add music from iTunes library 
4 Choose music...
Pitfall ♯1: 
Focus only on 
user stories.!
Pitfall ♯2: 
UX artefacts and 
stories are disjoint.!
Enter 
the 
Product 
Canvas 
Create paper! 
prototype! 
Organise! 
usability 
test! 
Conduct! 
the test! 
Evaluate! 
the t...
The 
Product 
Canvas 
Explained 
Target 
Group 
Big 
Picture 
Product 
Details 
Functionality,! 
interactions and ! 
visua...
The 
Product 
Canvas 
Template 
Download at 
romanpichler.com/ 
tools/product-canvas 
© 
2014 
Pichler 
Consul5ng 
Ltd 
20
Challenge: UX Process!
UX 
Work 
and 
Scrum 
Product increment 
Idea 
Upfront UX! 
work! 
© 
2014 
Pichler 
Consul5ng 
Ltd 
22 
Product Canvas 
I...
Pitfall ♯3: 
Big upfront UX design.!
Pitfall ♯4: 
No upfront UX work.!
Just-­‐Enough 
Upfront 
Research 
and 
Design 
Idea 
Competitor! 
Interviews!analysis! 
E.g., user ! 
observation! 
Provis...
All-­‐at-­‐Once 
Development 
Interview!A/B test! 
Product Canvas 
Users, customers 
and other stakeholders 
Direct! 
obse...
Sample 
UX 
Update 
© 
2014 
Pichler 
Consul5ng 
Ltd 
27
“UX/Grooming” 
Workshops 
Product owner and team 
incl. UX designer 
Feedback/ 
data 
© 
2014 
Pichler 
Consul5ng 
Ltd 
28...
Challenge: People!
Pitfall ♯5: 
No UX capability.!
Pitfall ♯6: 
The UX designer is not 
part of the Scrum team.!
All 
Together 
Now 
Product Owner Team incl. 
UX designer 
ScrumMaster 
Ensure ! 
product! 
success! 
Facilitate! 
process...
Summary 
Adapt 
the 
UX 
design 
work 
and 
some 
aspects 
of 
Scrum 
to 
take 
full 
advantage 
of 
both. 
© 
2014 
Pichl...
The End.!
Learn 
More 
Register at http://www.romanpichler.com/training-courses/ 
© 
2014 
Pichler 
Consul5ng 
Ltd 
36 
Startup and!...
Thank 
You! 
More information on UX and Scrum including 
free Product Canvas and Persona templates:! 
www.romanpichler.com...
UX and Scrum
UX and Scrum
UX and Scrum
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UX and Scrum

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Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.

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UX and Scrum

  1. 1. UX and Scrum! ★ UX Oxford, September 2014 ★ Roman Pichler! @romanpichler! romanpichler.com!
  2. 2. About me • Product management consultant and trainer – Specialised in Scrum and in lean prac5ces – More than 10 years experience in teaching and coaching product managers and product owners • Business owner and product manager – I try to walk my own talk © 2014 Pichler Consul5ng Ltd 2 One of my books!
  3. 3. Once upon a time, the experience of using software was …!
  4. 4. Now it’s rich, and software is everywhere.!
  5. 5. This is similar to Scrum. Once practiced by few it’s now mainstream.!
  6. 6. But there is still some confusion about how UX and Scrum fit together.!
  7. 7. The Programmer’s View of UX
  8. 8. The Designer’s View of Scrum
  9. 9. Learning and Delivery with Scrum Users, customers and other stakeholders Product increment Analyse! and change! Product owner and team Create! Gather data ! and feedback! Vision Product Backlog © 2014 Pichler Consul5ng Ltd 11
  10. 10. UX Scrum Challenges Product Backlog Users, customers and other stakeholders Product increment Product owner and team When is the ! UX work done?! Where are the ! UX artefacts?! Who does the ! UX work?! © 2014 Pichler Consul5ng Ltd 12
  11. 11. Challenge: UX Artefacts!
  12. 12. Let’s Look at an Example © 2014 Pichler Consul5ng Ltd 14
  13. 13. A Tradi5onal Product Backlog 1 Choose character 2 Choose dance floor 3 Add music from iTunes library 4 Choose music 5 Customise characters 6 Customise dance floor 7 Make character dance 8 Post dance studio on Facebook 9 Invite and dance with other players 10 Earn and redeem bonus points (stars) 11 Buy new characters 12 Buy new dance floors Where are! the users?! Where! are the user ! interactions?! Where is the! visual design?! © 2014 Pichler Consul5ng Ltd 15
  14. 14. Pitfall ♯1: Focus only on user stories.!
  15. 15. Pitfall ♯2: UX artefacts and stories are disjoint.!
  16. 16. Enter the Product Canvas Create paper! prototype! Organise! usability test! Conduct! the test! Evaluate! the test! Wants to be entertained with music ! & dancing! ! Yasmin! ★ Primary ★! Mary! 8 years old, loves music and dancing; has ballet lessons; owns iPad! Yasmin’s mum; used to dance ballet when she was younger! Wants her daughter to enjoy herself and play a trustworthy game! Goal: Find out which characters resonate with ! the users.! Play with character! Customise! dance floor! Add music from iTunes library! Choose character! Choose! dance floor! Choose music! © 2014 Pichler Consul5ng Ltd 18 Buy new! characters! Post dance world on Facebook! Earn and redeem bonus! points (stars) ! Invite and dance with other players! Buy new dance floors! Customise! character! iPad only!
  17. 17. The Product Canvas Explained Target Group Big Picture Product Details Functionality,! interactions and ! visual design! The users and the customers with their needs! Scenarios,! storyboards! and workflows! Epics and! constraint ! stories! The work ! to be done in the next sprint! Ready stories! Personas! Detailed design High-level design sketches! and mock-ups! sketches and mock-ups! © 2014 Pichler Consul5ng Ltd 19
  18. 18. The Product Canvas Template Download at romanpichler.com/ tools/product-canvas © 2014 Pichler Consul5ng Ltd 20
  19. 19. Challenge: UX Process!
  20. 20. UX Work and Scrum Product increment Idea Upfront UX! work! © 2014 Pichler Consul5ng Ltd 22 Product Canvas In-sprint! UX work!
  21. 21. Pitfall ♯3: Big upfront UX design.!
  22. 22. Pitfall ♯4: No upfront UX work.!
  23. 23. Just-­‐Enough Upfront Research and Design Idea Competitor! Interviews!analysis! E.g., user ! observation! Provisional! personas! UX sketch! Just enough! Broad strokes,! breadth-first! © 2014 Pichler Consul5ng Ltd 25 Focus on ! the primary! persona! UX details for! first sprint!
  24. 24. All-­‐at-­‐Once Development Interview!A/B test! Product Canvas Users, customers and other stakeholders Direct! observation! Prototype, product increment, MVP Product owner and team Design ! and create! Usability ! test! Update, ! change and! refine UX ! © 2014 Pichler Consul5ng Ltd 26 Product! demo!
  25. 25. Sample UX Update © 2014 Pichler Consul5ng Ltd 27
  26. 26. “UX/Grooming” Workshops Product owner and team incl. UX designer Feedback/ data © 2014 Pichler Consul5ng Ltd 28 UX design! updated! Product Canvas Teamwork!
  27. 27. Challenge: People!
  28. 28. Pitfall ♯5: No UX capability.!
  29. 29. Pitfall ♯6: The UX designer is not part of the Scrum team.!
  30. 30. All Together Now Product Owner Team incl. UX designer ScrumMaster Ensure ! product! success! Facilitate! process! success! Create a! great product! © 2014 Pichler Consul5ng Ltd 32
  31. 31. Summary Adapt the UX design work and some aspects of Scrum to take full advantage of both. © 2014 Pichler Consul5ng Ltd 33
  32. 32. The End.!
  33. 33. Learn More Register at http://www.romanpichler.com/training-courses/ © 2014 Pichler Consul5ng Ltd 36 Startup and! charity discount! available!
  34. 34. Thank You! More information on UX and Scrum including free Product Canvas and Persona templates:! www.romanpichler.com! I look forward to your feedback and questions:! info@romanpichler.com! @romanpichler! © 2014 Pichler Consul5ng Ltd 37

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