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UX and Scrum
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UX and Scrum



Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But ...

Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.



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UX and Scrum UX and Scrum Presentation Transcript

  • UX and Scrum! Roman Pichler! @romanpichler! romanpichler.com! ★ Agile UX Meetup London June 2014 ★
  • About  me   •  Product  management  consultant  and  trainer   –  Specialised  in  Scrum  and  in  lean  prac5ces   –  More  than  10  years  experience  in  teaching  and  coaching   product  managers  and  product  owners   •  Business  owner  and  product  manager   –  I  try  to  walk  my  own  talk   2  ©  2014  Pichler  Consul5ng  Ltd   One of my books!
  • Once upon a time, 
 the experience of using software was …!
  • Now it’s rich, 
 and software is 
  • This is similar to Scrum. Once practiced by few it’s now mainstream.!
  • But there is still some confusion about how UX and Scrum fit together.!
  • The  Programmer’s  View  of  UX  
  • The  Designer’s  View  of  Scrum  
  • Learning  and  Delivery  with  Scrum   Users, customers and other stakeholders Product increment Analyse! and change! Product owner and team Create! Gather data ! and feedback! Vision Product Backlog 11  ©  2014  Pichler  Consul5ng  Ltd  
  • Users, customers and other stakeholders Product increment Product owner and team Product Backlog UX  Scrum  Challenges   When is the ! UX work done?! Where are the ! UX artefacts?! Who does the ! UX work?! 12  ©  2014  Pichler  Consul5ng  Ltd  
  • Challenge: UX Artefacts!
  • Let’s  Look  at  an  Example   14  ©  2014  Pichler  Consul5ng  Ltd  
  • 1 Choose character 2 Choose dance floor 3 Add music from iTunes library 4 Choose music 5 Customise characters 6 Customise dance floor 7 Make charcater dance 8 Post dance studio on Facebook 9 Invite and dance with other players 10 Earn and redeem bonus points (stars) 11 Buy new characters 12 Buy new dance floors A  Tradi5onal  Product  Backlog   Where is the! visual design?! Where are! the users?! Where! are the user ! interactions?! 15  ©  2014  Pichler  Consul5ng  Ltd  
  • Pitfall ♯1: 
 Focus only on 
 user stories.!
  • Pitfall ♯2: 
 UX artefacts and stories are disjoint.!
  • Enter  the  Product  Canvas   Create paper! prototype! Organise! usability test! Conduct! the test! Evaluate! the test! Mary! Yasmin’s mum; used to dance ballet when she was younger! Wants her daughter to enjoy herself and play a trustworthy game! Goal: Find out which characters resonate with ! the users.! 18  ©  2014  Pichler  Consul5ng  Ltd   8 years old, loves music and dancing; has ballet lessons; owns iPad! Wants to be entertained with music & dancing! ! Yasmin! ★ Primary ★! Add music from iTunes library! Customise! dance floor! Play with character! Post dance world on Facebook! Invite and dance with other players! Earn and redeem bonus! points (stars) ! Buy new dance floors! Buy new! characters! Customise! character! iPad only! Choose music! Choose! dance floor! Choose character!
  • Target     Group   Big     Picture   Product   Details   The  Product  Canvas  Explained   The features,! journeys and ! visual design! The users and the customers with their needs! High-level design sketches! and mock-ups! Scenarios,! storyboards! and workflows! Epics and! constraint ! stories! Personas! Detailed design sketches and mock-ups! Ready stories! The work ! to be done in the next sprint! 19  ©  2014  Pichler  Consul5ng  Ltd  
  • The  Product  Canvas  Template   Download at romanpichler.com/ tools/product- canvas 20  ©  2014  Pichler  Consul5ng  Ltd  
  • Challenge: UX Process!
  • Product increment UX  Work  and  Scrum   Idea Upfront UX! work! 22  ©  2014  Pichler  Consul5ng  Ltd   Product Canvas In-sprint! UX work!
  • Pitfall ♯3: 
 Big upfront UX design.!
  • Pitfall ♯4: 
 No upfront UX work.!
  • Just-­‐Enough  Upfront  Research  and  Design   Idea Competitor! analysis! Interviews! Provisional! personas! E.g., user ! observation! 25  ©  2014  Pichler  Consul5ng  Ltd   Broad strokes,! breadth-first! Focus on ! the primary! persona! UX sketch! Just enough! UX details for! first sprint!
  • Release! Interview! Direct! observation! All-­‐at-­‐Once  Development   Product Canvas Users, customers and other stakeholders Prototype, product increment, MVP Product owner and team Design ! and create! Usability ! test! Update, ! change and! refine UX ! 26  ©  2014  Pichler  Consul5ng  Ltd   Product! demo!
  • Sample  UX  Update   27  ©  2014  Pichler  Consul5ng  Ltd  
  • “UX/Grooming”  Workshops   28  ©  2014  Pichler  Consul5ng  Ltd   Product owner and team incl. UX designer Feedback/ data Product Canvas UX design! updated! Teamwork!
  • Challenge: People!
  • Pitfall ♯6: 
 No UX capability.!
  • Pitfall ♯7:
 The UX designer is not part of the Scrum team.!
  • All  Together  Now   Product Owner Team incl. UX designer ScrumMaster Ensure ! product! success! Facilitate! process! success! Create ! great product! increments! 32  ©  2014  Pichler  Consul5ng  Ltd  
  • Summary   33  ©  2014  Pichler  Consul5ng  Ltd   Adapt  the  UX  design  work  and   some  aspects  of  Scrum  to  take   full  advantage  of  both.  
  • The End.!
  • Learn  More   Register at http://www.romanpichler.com/training-courses/ 36  ©  2014  Pichler  Consul5ng  Ltd   Please contact ! me for onsite ! classes.!
  • More information on UX and Scrum including free Product Canvas and Persona templates:! www.romanpichler.com! I look forward to your feedback and questions:! info@romanpichler.com! @romanpichler! Thank  You!   37  ©  2014  Pichler  Consul5ng  Ltd