The Product Canvas: An Innovation Tool for Agile Teams

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This slide deck introduces the product canvas, a tool that helps agile team create great new products. Unlike a traditional product backlog, it allows to describe the user experience properly and …

This slide deck introduces the product canvas, a tool that helps agile team create great new products. Unlike a traditional product backlog, it allows to describe the user experience properly and suggests helpful techniques including personas, user journey diagrams, and user stories,

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  • 1. the product canvas @romanpichler romanpichler.com
  • 2. the threat
  • 3. what we need
  • 4. how do we capture ideas and requirements? Great for But where are ! prioritising! the users?! features! Product Backlog Where is! What about the user the user interaction?! interface?!©  2012  Pichler  Consul3ng  Ltd   5  
  • 5. enter the product canvas Captures Describes the! who, why UX properly! and what! Product Canvas Provides the! Promotes! big picture &! helpful! the details! techniques! h9p://www.romanpichler.com/blog/agile-­‐product-­‐innova3on/the-­‐product-­‐canvas/  ©  2012  Pichler  Consul3ng  Ltd   6  
  • 6. the product canvas explainedVision   Your overarching goal or intention. Name   The name of the product.Personas   Journeys   Ready  Stories  The users and the The user’s interaction with the The assumptions to becustomers, with the need product captured as one or more validated next capturedto be addressed or the scenarios, workflows, or story as ready stories: clear,problem to be solved; boards. feasible and testabledescribed as personas. stories prioritised from one to n. Bound by a sprint goal when Scrum is used. Epics   Design   Constraints   The product functionality The product and user The generic operational described as coarse- interface design preferably qualities of the product grained user stories. captured in form of paper such as performance, sketches. interoperability and robustness described in form of constraint cards.©  2012  Pichler  Consul3ng  Ltd   7  
  • 7. Stocking the canvas Personas   Journeys   Ready  Stories   1 2 6 Epics   Design   Constraints   3 4 5 Implementable! Target group! Product! and needs! sketch! items!©  2012  Pichler  Consul3ng  Ltd   8  
  • 8. A Sample Product canvas Defeat! X-Wing!Vision   the empire! Name   Fighter!Personas   Journeys   Ready  Stories   t! Sprin Goa l! 1. Story! 2. Story! 3. Story! Epics   Design   Constraints   Hyper-! drive! 4. Story! Deflector! Perfor-! mance! Proton! R2 com- torpedos! patible! 5. Story! Inflight! repairs! Unit! Auto! 6. Story! nav! cost!©  2012  Pichler  Consul3ng  Ltd   9  
  • 9. the product canvas in action Vision Change:! Pivot or! persevere! Product Canvas Build! Measure! Learn!©  2012  Pichler  Consul3ng  Ltd   10  
  • 10. online  version #    h"p://bmfiddle.com/f/#/rc  #  ©  2012  Pichler  Consul3ng  Ltd   11  
  • 11. thank you!