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Envisioning your Product

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This presentation discusses agile visioning, the first step in an agile innovation process.

This presentation discusses agile visioning, the first step in an agile innovation process.

Published in: Business, Technology

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  • 1. EnvisioningYour  Product JAX  2011 Roman  Pichler @romanpichler romanpichler.com
  • 2. ©  2011  Pichler  Consul>ng  Limited 2
  • 3. Old  School  Innova>on Build Tes>ng Develop-­‐ Launch Scoping Business and ment Case Valida>on Analysis Design Coding Integra>on Based  on:  Robert  G.  Cooper.  Winning  at  New  Products.  3rd  ed.  Basic  Books.  2001©  2011  Pichler  Consul>ng  Limited 3
  • 4. Scrumfall  Innova>on Build Tes>ng Develop-­‐ Launch Scoping Business and ment Case Valida>on “Sprints”©  2011  Pichler  Consul>ng  Limited 4
  • 5. The  Agile  Way?
  • 6. Back  to  the  Drawing  Board Shippable Product Product Idea©  2011  Pichler  Consul>ng  Limited 6
  • 7. „The  minimum  plan  to  start  a  Scrum  project  consist  of  a  vision  and  a  Product  Backlog.” Ken  Schwaber,  Agile  Project  Management  with  Scrum
  • 8. Agile  Innova>on:  Take  One Product Vision Product Backlog Product Product Idea©  2011  Pichler  Consul>ng  Limited 8
  • 9. Agile  Innova>on:  Take  Two Product Vision Product Backlog Product Product Idea Based  on:  Roman  Pichler.  Agile  Product  Management  with  Scrum.  Addison-­‐Wesley.  2011©  2011  Pichler  Consul>ng  Limited 9
  • 10. First  stage  in  the   Effort innova?on  process Complexity Transforms  an  idea   Lifecycle  stage into  a  product  vision Bare  minimum Simplicity Process Minimal  marketable   Visioning Pet  projects product e=mc 2 Kanban Simple  design Itera>ons Par?cipants ©  2011  Roman  Pichler Key  deliverables Product  owner Product  vision Team  members Architecture  vision Internal  stakeholders Product  backlog Customer  and  users Prototypes Business  case©  2011  Pichler  Consul>ng  Limited 11
  • 11. The  Vision  Board Target Needs   The  3-­‐5  top customers   to  be   features and  users addressed Unique Business Feasible? Selling model points ©  2011  Roman  Pichler©  2011  Pichler  Consul>ng  Limited 12
  • 12. 14©  2011  Pichler  Consul>ng  Limited 14
  • 13. Contact details:+44 (0) 7974 203772roman.pichler@romanpichler.com@romanpichlerwww.romanpichler.comwww.allthingsproductowner.com