Product
Ownership
Roman Pichler
@romanpichler
romanpichler.com
About me
•  Product management consultant and trainer
–  More than 10 years experience in teaching and coaching product ma...
What is a Product?
Users and Customers
Define your Products Outside In
© 2015 Pichler Consulting Ltd
Product Business Benefits
Know your Product’s Lifecycle Stage
© 2015 Pichler Consulting Ltd
Launch
Product-
Market Fit
End of Life
Revival
BusinessB...
Organise around Products
© 2015 Pichler Consulting Ltd
Product
Product Owner Development Team
ScrumMaster
Product Team
What is Ownership?
Ownership in Scrum
Product Backlog
Users, Customers
and other Stakeholders
Product Owner
and Team
© 2015 Pichler Consultin...
Choose the right
ownership level.
Vision
Strategy
Tactics
© 2015 Pichler Consulting Ltd
“Big”
Product Owner
Big vs. Small Product Owner
“Small”
Product Owner
© 2015 Pichler Consulting Ltd
Be the Product Hub
Big Product
Owner
Marketing and Sales
Users and customers
Development Tea...
Develop the
right skills.
Release
Management
Vision and
Leadership
Product
Lifecycle
Management
Business
Model and
Financials
Product
Roadmap
Proces...
Select the right
scaling option.
Split the Role
Chief Product Owner /
Product Manager
Product Owner /
Junior Product Manager
Product Strategy
Product Roadm...
Split the Product
© 2015 Pichler Consulting Ltd
Product
Product A
Product B
Product Owner
Product Owner
Unbundle or
Create...
Learn more about product ownership by
attending one of my training courses:
www.romanpichler.com
I look forward to your fe...
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Product Ownership

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This slide deck discusses product ownership including the role and the responsibilities of the product owner, desirable skills, collaboration, and scaling the role.

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Product Ownership

  1. 1. Product Ownership Roman Pichler @romanpichler romanpichler.com
  2. 2. About me •  Product management consultant and trainer –  More than 10 years experience in teaching and coaching product managers and product owners –  Specialised in agile and in lean practices •  Business owner and product manager –  I try to walk my own talk © 2015 Pichler Consulting Ltd One of my books
  3. 3. What is a Product?
  4. 4. Users and Customers Define your Products Outside In © 2015 Pichler Consulting Ltd Product Business Benefits
  5. 5. Know your Product’s Lifecycle Stage © 2015 Pichler Consulting Ltd Launch Product- Market Fit End of Life Revival BusinessBenefits Time
  6. 6. Organise around Products © 2015 Pichler Consulting Ltd Product Product Owner Development Team ScrumMaster Product Team
  7. 7. What is Ownership?
  8. 8. Ownership in Scrum Product Backlog Users, Customers and other Stakeholders Product Owner and Team © 2015 Pichler Consulting Ltd Analyse data and update backlog Product Increment Create Gather data and feedback
  9. 9. Choose the right ownership level.
  10. 10. Vision Strategy Tactics © 2015 Pichler Consulting Ltd “Big” Product Owner Big vs. Small Product Owner “Small” Product Owner
  11. 11. © 2015 Pichler Consulting Ltd Be the Product Hub Big Product Owner Marketing and Sales Users and customers Development Team Senior Management ScrumMaster
  12. 12. Develop the right skills.
  13. 13. Release Management Vision and Leadership Product Lifecycle Management Business Model and Financials Product Roadmap Process Strategy and Market Research UX and Product Backlog Product Owner Product management core knowledge area Supporting area Required by Scrum © 2015 Pichler Consulting Ltd
  14. 14. Select the right scaling option.
  15. 15. Split the Role Chief Product Owner / Product Manager Product Owner / Junior Product Manager Product Strategy Product Roadmap Business Model Product Backlog incl. Epics, User Stories © 2015 Pichler Consulting Ltd
  16. 16. Split the Product © 2015 Pichler Consulting Ltd Product Product A Product B Product Owner Product Owner Unbundle or Create Variants
  17. 17. Learn more about product ownership by attending one of my training courses: www.romanpichler.com I look forward to your feedback and questions: info@romanpichler.com @romanpichler Thank you!  

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